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Toronto-based Seal Tech is a leading service provider of power-washing, sealing and staining for the residential and commercial property improvement industry. They also provide their services to residential home developers. As a visually oriented business, first impressions are everything. Today, that first impression is usually determined by a company’s website. Since you only get one chance to make a first impression, Seal Tech realized their outdated website no longer reflected their services’ fresh aesthetic appeal and it wasn’t performing as well as it could. That’s when they called in top ad agency AdArmyGroup and their web development expert located in Toronto, Paul Cookson.
After listening to Seal Tech’s goals for their website, Paul and his Scarborough based ad agency team strategized to best showcase Seal Tech’s premium-quality services through visual emphasis. Take a look at Seal Tech’s revamped website reflecting top ad agency AdArmyGroup’s expertise, right here. You’ll see, these web development experts located in Toronto know, often “less is more” for a effective website.
Right away, you’ll see Before and After photos of a home exterior that features Seal Tech’s aesthetic improvements. Rotating slides of value propositions and an enticing offer on the homepage’s main “hero area” serves up additional info in small doses. The Scarborough based ad agency showcased Seal Tech’s work through photography, and touting their reputation with accreditation logos and testimonials, along with compelling incentives like “Call us for a free quote.” All the essential elements and key information is on the homepage, yet it is refreshingly clutter-free.
Each of the four main services offered by Seal Tech are spotlighted in individual photo pods with clickable calls-to-action that go to individual landing pages. Customers access easily digestible bits of information, and opt to click the call-to-action button for detailed information on particular topics that interests them.
Too often, companies fall victim to over-selling or cramming all messaging upfront. Great web development experts know, clutter is a barrier to people taking action by overwhelming them with excessive information. Just as TMI is unwise in the social realm, it degrades a company’s brand and becomes a chore for visitors to sort through.
Since Seal Tech’s website relaunch, it’s been far outperforming their old website. It incorporates the most current best practices of web development. In fact, this website format works so well, see if you notice a similar layout on top ad agency AdArmyGroup’s own homepage, tailored to their own needs, of course. Scarborough based ad agency AdArmyGroup’s web development experts can design a unique, compelling website that hits the mark with your customers and drives sales, too.
AdArmyGroup Contractor Website Developer
When looking for a Scarborough based ad agency, AdArmyGroup and Paul Cookson’s name rises to the top. He has well over 20 years of experience helping small businesses to large corporations in a variety of industries with marketing and web development. If your website isn’t performing as well as it should, arrange a free consultation with Paul Cookson, the leading web development expert located in Toronto. Call now at 416-271-7994.
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