Picking a Web Designer

Picking a Web Designer2019-08-12T16:43:21+00:00

In this age of web dependence, we all are living in, a lot of large companies are creating brand totality. This is good for some consumers, not so much for smaller businesses trying to compete. Many old brands that once garnered widespread loyalty found out too late why web traffic is important. For without a properly programmed cyber-store, these former titans, Sears to name one, bled to death financially.

To stay in the game, you must put your best face forward. This means being face to face online with potential clientele.

What Can A Web Designer do for Me?

Like any expert, a good web designer can take a list of your company’s needs while discussing your wants. Together, you work out a strategy that includes all the agreed upon elements. While working with you, a talented and intuitive web designer will begin laying down the building blocks that will become your portal to the world-wide web. They’ll discuss why responsive websites are important, and the SEO (Search Engine Optimization) that comes from it. They’ll also do things such as implementing the right keywords, backlinks, and other essential design elements. All this in order to bring your customers the best experience possible.

What Sorts of Questions Should I Ask A Web Designer?

Well, that’s very dependent upon your company’s needs. There are basic questions everyone should ask when picking a web designer. One you might want answered is what they think of usability for the site’s potential visitors. A good designer will flesh out a little of what your needs are, so they can build the right functionality throughout your portal.

Another could be their thoughts on design problems, and listen carefully to how they answer. You definitely want to team up with their firm, meet their team, and have them spell out what they need from you. It’s also good to ask what you can expect from them. As well, have them show you their portfolio or ask if you could contact some of their clients to discuss their experiences with the company.

What Does Responsive and SEO Mean?

You may have no idea what a responsive website is, or why SEO is important. When picking a web designer, consider that they know exactly what these terms are. A designer with any up to date experience knows that without a responsive interface; customers using a cell phone to view a website designed for a computer won’t have a very pleasant experience. They will educate you on these terms, and others like them. A responsive website will open differently for each device, as it is designed for specific types technology. A tablet will have different buttons and screen sizing than you’d find on a laptop. And this automatically builds SEO or Search Engine Optimization into your programming. A good web designer will work with you to insert all the right keywords and phrases into the proper menus. This brings you up higher in the search results, giving you that all-important SEO.

Can I Make Changes to My Website When I Want?

When picking a web designer, knowing that you can grow and change your web space is vital. As we all know, things are changing rapidly. More and more people are using smartphones for financial transactions. And with more technology comes more risk.

Keeping up with the latest security coding is essential to not only your business, but your reputation. A database breach could irreparably damage that. A web designer will take you through what security is out there based upon your needs, and will include upgrades or tweaks as required. Be sure to spell out your needs, and make sure that the designer and their team can meet them for you.

Your designer should offer you a software solution that will allow you to go in and manage your content, such as pricing, promotional material and things of that nature. A good designer will also not charge you for the right to do so. After all, they’re designing for you.

Should I Use a WordPress Website?

Well, it’s a good question. It’s important to ask any prospective web designer if WordPress is an option. The reason WordPress might be a good fit for your needs is flexibility. An established web host such as WordPress have a lot of basics built into their interface. It’s reliable, well ranked in web searches and safe to use.

Hire A Web Design Expert

Paul Cookson and his team at Ad Army Group Marketing Services can create the perfect portal for your company’s needs. His years of experience has satisfied a roster of notable clients. With his team, Paul will work side by side with you to make sure you’ve got the greatest advantages built directly into your place on the web.

Call Paul Cookson, CEO of Ad Army Group Marketing Services at 416-271-7994. We help the businesses in the communities of Pickering, Ajax, Oshawa, Whitby, the GTA, West Rouge, West Hill, Markham, Toronto and Scarborough.