Why hiring a small business marketing consultant is your next smart move
Starting a business is an undertaking very few achieve in their lifetime. It takes incredible commitment, planning, and vision. You need to be patient and believe in your brand through the tough times. You need more time in a day than you have and more Good Help than can sometimes feel possible to find. That’s why hiring a small business marketing consultant is the smart move for any and all small businesses. A small business marketing consultant can be the competitive edge that helps you to identify and develop your brand, develop an intelligent and creative marketing strategy, connect with the right audiences, and build your business. A good small business marketing consultant builds a relationship with you and your business, helps you understand and realize your goals, and is the added help that will allow you to focus on the essential operations of your business.
Hiring a small business marketing consultant is smart for new and established businesses. If you are the owner of a newly established small business, you may be overwhelmed as you try to figure out how to get everything up and running, how to conquer logistics, and facing a daily worry of how you will be able to find or build your customer base. The stress involved in early years of running a business can be profound, and the financial stakes can feel overwhelming. So why hire a small business marketing consultant when your business is young? Because it’s an investment in your business’ longevity and success. Hiring a small business marketing consultant will give you access to an expert with years of experience helping businesses grow. They can help you work to identify what your brand and messaging is, who your target audience is, and what are the best and most effective solutions to reaching and drawing in a new customer base.
If you are the owner of a well-established, long-standing small business, you clearly have the smarts and drive to have stood your ground and built your brand. However, hiring a small business marketing consultant is smart for mature businesses, too. The market you are in is constantly changing and growing. The demographics of your neighbourhood can change, your core customer base could move on, your team may evolve, and your brand may find itself falling behind as new competitors encroach. While small businesses thrive on customer loyalty, it’s essential to still always think of how to maintain your edge in an ever-evolving market. A small business marketing consultant has the outsider perspective to help you appraise what is working and what isn’t. What elements of your marketing strategy need to be updated or retired? What new technologies and marketing streams can you leverage to connect with a larger audience? How can you fit this into your already busy schedule? A small business marketing consultant can work with you and your business to achieve sustained growth. They are your trusted partner in continued success, able to put their entire team and resources into helping you and your business continue to thrive.
While hiring a small business marketing consultant is smart no matter what, the true competitive edge comes from working with one who is local or experienced with your business’ area. A small business marketing consultant who is local will understand the market you are competing in, the population that exists there, and what does and doesn’t work. They will know what media is most effective, have the connections to get your business into that media, and do so with the authenticity your customers will be able to identify at a glance. Localizing your marketing strategy is essential–would a consultant based in Saskatoon understand how best to connect with customers in Scarborough? Likely not. While any small business marketing consultant may understand the principles, only someone from your region will have the insider information and experience to help you truly build connections. Simply put, hiring a local small business marketing consultant is smart.
Contact Paul Cookson and Ad Army Group Marketing Services at 416-271-7994 for all your small business marketing consultant needs. As marketing leaders our team has helped clients in Scarborough, Pickering, Whitby, Ajax, GTA, Oshawa, West Hill, West Rouge and Toronto grow their businesses.