There is a certain logic in a real estate firm or agent wanting to link their business with the web. Most agents know that large companies such as Re/Max or Century 21 provide their customers with online listings. The reasoning behind this is simple: outreach to as many prospective buyers and sellers as possible.
Brick and mortar sales agents are aware of just how tough the market is. Competition between agents and firms is fierce. So why use a real estate website builder. Well, for one thing, it takes much of the guesswork out of how to construct it. Keep in mind that realtors have specific needs that serve to show available properties online. As well; an agency needs the ability communicate with potential sellers. So, using a real estate website builder just makes all sorts of practical sense.
To use a website builder, you need only choose which company you want to work with, pay your subscription, and gather what you need to post to your new address on the web.
How to Get A Domain Name
Your domain name is as important as a business card. Getting one that is simple to remember can often lead customers right to your website. Of course; you’ll want to make sure you create something that also communicates the type of business you’re operating. With most real estate website builder purchases and subscription fees; you will almost always find the cost of a web address included. And they are surprisingly easy to use. All you need to do is dream up what you’d like to have for an address.
If your business is named Right Way Realtors for example, you might choose something like rightwayrealty.com. Your chosen page builder will check to see if it’s available. If not, it will generally offer you options for something that is sure to suit your needs. That is one of the perks that come with using a real estate website builder. It not only provides you with the tools needed to make a great website; it makes sure it completes it with a great URL.
How Do I Build a Website?
Well, it’s a fair question. One thing you’ll need to do is first have an idea as to how you’d like your homepage to look. Like your web address, your homepage is important. It’s where your logo, services, widgets and information will be first communicated to your customers.
A real estate website builder offers simple yet effective tools that are designed to make this a simple task. Most offer tutorials, phone support or chat support if needed.
Your homepage should have your logo, services offered and contact information clearly listed.
There will be tools as well that will allow you to post a description of what you’d like to say to people. With that, you’ll also be able to include links or widgets (button menus) to help clients navigate your portal with ease. As well; you can expect your webpage builder to assist you in creating different pages, such as a listings page, your agency’s roster, whatever it is you need. Yes, it is that simple.
How Do I Make My Website Responsive?
Nowadays, having a website that is readable on a smartphone is vitally important. So much so that you could easily lose business by displaying a miniature version of the site you built to be viewed on a laptop.
A responsive website simply means that it will fit to an appropriate scale on whatever device it’s being used on. From a 32-inch computer monitor to a phablet, a responsive website delivers an easily read and navigable site. The responsive tools you need are generally included with your package. The beauty of having a responsive website is that you’ll also get good SEO, or Search Engine Optimization. That means you’ll “rank” higher in search engine results.
You don’t have to do anything other than use the tools provided to build your page. The responsive functionality is included. Using a real estate website builder couldn’t be easier, and you’ll get positive results once you’ve gotten it up and running.
Can I use Social Media to Promote My Website?
Absolutely. In fact; any page building program will include tools that will allow you to tie in to any social media profiles you have online. In fact, it’s strongly encouraged in business these days broadcast your agency with as many social media outlets as are appropriate.
Facebook or Instagram are perfect ways to reach your customers. Often, a little personal write up goes a long way to building relationships with potential clients as well. It’s also a great place to feature properties. All of this can help bolster your business. It’s a simple matter of incorporating links to these media portals when using your website builder.
There are a great many things that you can do on your own without having to spend too much money to achieve great results. Yet, when you start to think about the little things like web traffic, meta-tags, snippets, tags you may find yourself becoming a little bit overwhelmed.
Why Not Contact a Marketing Consultant?
Paul Cookson and his team at Ad Army Group Marketing Services can help. From customizing pages with your real estate web builder to using his exemplary resources, Paul can help guide web traffic straight to your agency’s website.
Call Paul Cookson at Ad Army Group Marketing Services at 416-271-7994. Ad Army Group proudly serves West Rouge, West Hill, Scarborough, Markham, Toronto, Pickering, Whitby, Oshawa, Ajax and the GTA. You can also see our wide array of services available through www.adarmygroup.com.