Why It Is Smart for Companies to Call in a Marketing Consultant?

It is hard enough for businesses to stay on top of their game in providing a quality product at a competitive price while maintaining excellent customer service without worrying about staying on top of the latest trends and techniques used in marketing. This is especially true in today’s digital age where the most efficient methods are constantly changing. That is why a lot of companies are investing in themselves by hiring an outside advertising agency to handle their marketing needs.

Ad Army Group Marketing Services is a premier advertising agency in Toronto with both the experience and expertise to provide your company with a custom and aggressive advertising campaign.

Advertising on today’s internet is a far different task than it was ten or even five years ago. Because of this, simply learning the basics of internet advertising and attempting to do it yourself can put you behind the ball and result in your company falling behind the competition. Getting into the first few pages of Google and other search engines’ results is critical to your company’s visibility on the internet. The algorithms that these search engines use are constantly improving and what worked just a few years ago is less effective now. An advertising agency, like Paul Cookson’s Toronto based Ad Army Group Marketing Services, is able to focus solely on this changing landscape and provide your company with cutting edge techniques that ensure that you will stay one step ahead of your competition.

The benefits of using an advertising agency are not limited to bringing aboard the expertise of a company like Ad Army Group Marketing Services, but also help increase the talent pool of your company. If you were to hire an individual, from either within or from outside of your current employee pool, your advertising talent would be limited to that one person. Even after that employee gets up to speed with your company’s practices and with the current internet advertising landscape, your advertising talent pool would still be limited to that one individual. Everyone in business knows how true the old adage “two heads are better than one” can be, but this applies double to the constantly changing landscape of internet advertising.


A group of experts behind you

An advertising agency consists of a whole group of people, each with their own talents and potential to innovate. Hiring those people to work for your company, even in an outside advertising agency capacity, adds those people to your talent pool. An advertising agency is as dedicated to advertising as you are to your product, that means they are constantly looking to innovate and find an edge that gets your company more exposure.

Advertising cannot be industrialized with a one-size-fits-all approach. Every company has its own audience it is trying to reach and actions they would like them to take. An individual plan is needed to get the most out of any advertising campaign. Ad Army Group Marketing Services has the expertise, experience and innovation to make sure your company gets the marketing it needs.

Need a Marketing Expert?

Are you in need of a professional, quality driven Marketing expert? Well look no further, Ad Army Group Marketing services is here for you. Led by CEO Paul Cookson and his marketing team, ad army’s mission is to provide their clients, individual or a business, with the best marketing approach around. Some would ask, why hire an advertising agency though? What’s the benefit? How does it work? Moreover, what are valuable qualities I should look for IF I do hire an advertising agency like Ad Army Group?

There are a number of reasons to hire an advertising agency, as with anything in life, there’s always a list of pro’s and con’s. In keeping with the pro side, let’s go over the main benefits. First, hiring a marketing agency like Ad Army Group Marketing ensures you’ll have experience(twenty two years in Paul Cookson’s case)to stand behind you. Moreover, naturally an advertising agency with such experience as Ad Army means they, being the staff, have the know how to market your idea using the best current method. Another benefit of hiring an advertising agency versus trying to do it yourself or hiring employees is the cost. Hiring an advertising agency can save you thousands of dollars. Finally, hiring an outside party can be invaluable. Most people feel incredibly strong and passionate about their business and having another person give you advice and tips you might not have considered can be extremely helpful.

Strive for Success

An advertising agency like Ad Army can help you tremendously in your strive for success. You may ask too, how does someone like Paul accomplish this? Well to begin with, he and his team employ a hard hitting, no holds barred web design campaign. Web design is an important, sure fire approach which guarantees all facets of the webpage compliment one another. Next, an ad agency will go over the website itself, pluck and sow in the necessary ingredients for a successful page. Finally, the last step is the actual marketing.

What key points do I need to look for in an ad agency like Ad Army? Start with, do the agents listen? Your advertising agency should always strive to create personal, lasting relationships by keeping their ears open to you, the client’s, needs. Moreover, who are there clients? How long have they HAD these clients? It’s safe to surmise the more connections an ad agency has the more reviews a potential client can review. Lastly, does the company use full service online marketing services. A reputable company, like Ad Army, will employ a number of these services: online marketing avenues, social media, mobile and email advertising and online strategic planning.

Ad Army Group Marketing is a well respected, reputable marketing firm with twenty two years experience. Their expertly trained have the experience and know how to market your idea. Moreover, choosing an agency like Ad Army Group is cost effective, wonderful for anyone in need of a professional look, logo for their niche.

Why Should You Hire a Marketing Expert?

Internet marketing can be a daunting business if you don’t know how to do advertising. For this reason, many new comers often find an e-business overwhelming and difficult. Although there are many ways of online advertising and promoting techniques, it becomes difficult for an online marketer to do things in a well-planned manner. That leads them to fail in the business eventually. However, there is a solution for this as well. Just by taking help from a professional advertising agency, an online marketer can perform his tasks without any hassle. In fact, a professional team can also help the marketer in learning the complexity of the process easily.

Now that you know about a professional marketing and advertising agency, you should know how they can help you in your business. Before hiring an online advertising agency, you should know these details. Of course, it is important for the client to see if the company is licensed or not. Also, the agency should have some action plans for different circumstances. In that way, you will find different ways to combat with your business difficulties without any issue.

In short, an Internet marketing expert helps the business owners in making some business plans, advertising campaigns, advertisement designing, and executing the plan for promoting the business. A professional advertising agency will help you in understanding different types of advertising methods, costs involved, campaign designing, and SEO methods for your business. All these intricate processes are extremely important for any online businesses. Whatever the circumstances are, an Internet marketer will be highly benefited if he considers hiring an advertising agency for his business planning.

A professional advertising agency will help your business to grow in many ways. As the base of online marketing is advertising, you will see a good progress in product promotion once you start to advertise your product. These professionals will set a new advertising method for promoting your product. Due to these SEO friendly promotional techniques, your product will get a wide online visibility in no time. Also, reaching the required target customer can be easier if you are able to drive massive traffic to your business website. In short, a professional advertising agency will help you to not only get more online traffic, but also in reaching your target customers eventually.

Range of Services like Web Design and so on

These professional Toronto advertising agency groups offer a range of services to meet your needs. Choices include web design, marketing consultation, video production, SEO marketing, and even marketing analysis. Each of these services is custom tailored to meet the need of clients based on their business and situations. These Toronto advertising groups also offer full-time consulting services for those who need professional help for bringing their business back to line. These agencies not only have marketing consultants, but also include Internet marketing experts who will help you in dealing with several business related circumstances without any hassle.

Another advantage to hire an advertising and marketing expert is to learn more about intricate processes and opportunities involved in online marketing and its sub-branches. That will certainly prepare the online marketer to reach a diverse niche to sell, advertise, and promote his product or services. Hiring an ad agency is certainly advisable for all small and established online business owners if they want to promote their business in a better way.

Why It’s Smart For Companies To Call In A Marketing Consultant

Do you have a business that you are trying to get off the ground?  If so, you may be considering how to market your business for maximum sales and profit.  Many small businesses fail because they do not have the strategy to put their business out there in order to influence the customer base in the most effective way possible.  To get your business off the ground and running with a heavy customer traffic and profit margin, you must put it in the hands of  competent professionals.  You may have an established business that is losing sales or customers or just want a new and innovative approach to marketing your business.  The experts at Adarmygroup.com  are the best choice to call if you want to put your company or brand in good hands.  Their top marketing consultant Paul  Cookson is just the right person to take control of all your needs.  With over 20 years of experience with advertising and marketing for top elite companies, his expertise and experience in this field is highly respected and well known.  The Ad Army Group Marketing Services is a well known and successful  advertising agency located in Toronto.  No other advertising agency will give you the attention and expertise that you will need to build your business to into a thriving and viable success.   This unparalleled advertising agency has expert teams to assist you by designing websites, producing videos, designing business logos and slogans, product design, and provide marketing tips to help your business succeed in today’s challenging marketplace.


Marketing experts based in Toronto

The AdArmygroup.ca are marketing experts that are adept at handling the problem of putting your business out there in front of the consumer.  If you have had low sales or interest in any area of your business, the problem may be because you did not use the proper marketing techniques to expand your customer base and improve your sales.  AD Army Group Marketing Services will solve all your marketing problems with careful strategic plans to help boost your sales and visibility.  Utilizing all the available resources at their disposal, they will suggest and devise ways to use them to produce desired results for your business.  With a highly rated team of professionals led by Paul Cookson, this Toronto advertising agency will devise a plan and strategy tailored to your business needs.  They will utilize all the available techniques and resources such as websites, video production, television, and radio and using blogs, social media, and SEO to bring your business to the forefront of any web search.  Paul Cookson’s team will optimize your chances at being in front of all competition.  The Toronto advertising agency will maximize your chances at being seen and heard.  They will produce effective results you can put your faith and trust in because you will know they are the right agency to help you succeed.


Get Marketing advice

There are various techniques of marketing that  must be utilized to ensure a high profit margin ratio if you want your business to succeed in today’s high pressure arena.  You simply cannot go wrong with choosing an advertising agency to assist you in improving your sales quota.  A good advertising agency would be invaluable in handling all your marketing needs in a way that would let you be confident in a successful outcome.  The satisfaction you will receive and the assurance of knowing you can rely on the  advertising agency you put in charge of marketing your business are invaluable.


Take the time to seek expert help

If you value your business and want it to succeed, you will take the time to make a plan to market your products or services to achieve maximum results in sales and customer satisfaction.  Let the professional at AdArmyGroup handle the specifics and market your brand.  Put your business in good hands that you can trust, and that has the knowledge, expertise and experience to assure  satisfactory results in marketing your products, services, or brand.

Why Hiring A Marketing Expert Works

When sales stagnate or decrease, most businesses’ first thoughts are to increase advertising or marketing. Some will attempt this in-house with the staff they have on hand but the savvy business owner will consider a marketing expert such as marketing expert Paul Cookson at adarmygroup, an advertising agency in Toronto.

Many business owners ask, “Why hire a marketing expert?” With the economy the way it is, it’s hard to justify the cost of an advertising agency. It’s just doing a bunch of advertising and promotion. How hard could that be?

So, they pick an employee, task them with updating the marketing and advertising and walk away after approving the budget. Later the employee shows the manager the new marketing pieces and how they should be distributed and the company runs with that.

Unfortunately, the employee tasked might not be the best person for the job. Or have the expertise to do the job and when the proposed marketing or advertising fails to increase sales, brand awareness, market share or whatever the goal might have been, this results in money wasted. A marketing expert from an advertising agency could have prevented that.

A marketing expert from an advertising agency is a person who understand how marketing and advertising works together to drive sales. Increased sales are the bottom-line of any marketing campaign. Companies might claim they are looking for brand awareness but they want this brand awareness to translate into increased sales. The same applies to market share, customer loyalty, or whatever the current stated goal is, the desired result is increased sales.

A marketing expert from an advertising agency can assure that advertising dollars spent are spent in a way to achieve stated goals as well as the desired result. He or she will know how the customer for this product or service can be reached and reached efficiently, whether this is through print, the internet, or videos.

A marketing expert has much to offer to both the established and newer companies. To both types of companies, an outside marketing expert can bring a fresh set of eyes to the current advertising. They provide web design and video production for a new way to reach customers.

They also have no ‘sacred cows’ such as the way it’s always been done. A marketing expert will look at existing advertising, see what’s working and what’s not and proceed according. Even if this means rebuilding the marketing plan from the ground up.

A marketing expert will have no problem coming in and looking at the marketing in place eliminating ones that don’t work. They can also help implement new strategies such as social media, if necessary.


Cost effective marketing consultant

A marketing expert or advertising agency can be the most cost effective way to achieve goals while still staying on budget. A marketing expert from an advertising agency like Paul Cookson at adarmygroup, in Toronto can help establish the businesses brand and get sales moving in the right direction.

Business can be Tough

Many business owners face the same fact that owning and building their business is a rough and challenging venture. Small business owners especially have a hard time keeping their doors open because of a number of reasons. The five following reasons why a business fails is marketing, marketing, marketing, marketing and marketing. This is not possible without an expert marketing consultant.

The business owner must place some emphasis on reasons their business is liable to fail. Maybe he or she practices out of date marketing. Maybe they do not do enough marketing or has bad marketing skills. Failure becomes so prevalent in the small business arena, because of this one word, marketing. This is where a professional marketing consultant can help.

Correctly marketing a small business always leads to success and ongoing, increased profits for that business. No business owner can be skillful at all levels of the business, and it is rare if the business owner has the knowledge or time to devote to one thing that will prove success or failure with his or her business venture.

The majority of society today, including the small business owner must be knowledgeable in computer technologies. Everything in today’s society relies on the computer. Due dates and time frames in the business world will, not meet deadlines were it, not for computer technologies. The internet world reaches more people than ever were possible without this technology. The internet is the main frame of business throughout the United States and Internationally.

No business owner has the time or expertise to manage the key element of making a business successful. The business owner’s main objective is earning profits for the business. Without correct marketing plans, increased profits will never become a reality to its fullest.


Marketing a small business has it’s problems

Marketing, a small business, works well when a marketing consultant insures the business is SEO friendly with a professional web design. Incorporated with this website can be a video production of the company. This helps future clients get a feel for what the business offers and how their services will help them.

This fast-paced world is becoming faster all the time, and it will take a professional marketing consultant from Toronto such as, marketing consultant Paul Cookson, a keen marketing strategist to put a marketing plan in place. Paul Cookson devotes all of his time and energy to helping the small business owner devises a marketing plan that will enable the business to prosper and succeed.

Paul Cookson marketing consultant for Toronto has successfully helped hundreds of companies in and around Toronto, throughout Canada, the United States and abroad find success in business. Smart business owners take advantage of what Paul Cookson is ready to teach and do for them.


Take risks but calculated ones

Small business owners need not take risks with one thing that means success or failure for their business and pick up a phone and give Paul Cookson Toronto’s expert marketing consultant a call at adamygroup, 1-888-586-2860, for a marketing consultation.

Read about what marketing consultant Paul Cookson had done and continue to do for businesses worldwide at paulcookson.com production. Paul encourages other business owners to get in touch today with him, Toronto’s expert marketing guru.

5 Critical Marketing Ideas From a Leading Toronto Marketing Consultant That Can Make or Break Your Business

Most businesses think of a marketing consultant as the go-to expert on identifying and attracting new customers. While new customers are important to any business, they are by no means the only path to improving a company’s bottom line, as any good marketing consultant can tell you.

Customer Retention is the Road Less Traveled

It’s a fact of business life: companies on average will lose 10 to 30 percent of their customers every year. Some die, some move, and some are lured away by a competitor. Surprisingly, only 14 percent leave due to product or price dissatisfaction. The single biggest reason for leaving? A whopping 68 percent cite poor customer service. When a customer gets the impression that their business is being taken for granted, they start looking elsewhere.


Retain Customers

A strong program to retain existing customers makes good business sense. One, it takes between 5 to 10 times more money to attract a new customer than it does to keep an existing one. Two, a mere 2 percent increase in customer retention has the same effect on your bottom line as a 10 percent reduction in expenses. Three, you have a 60 to 70 percent probability of making a sale to an existing customer, compared to a 5 to 20 percent probability of selling to a new prospect.


How to Keep More Customers - Build Trust

Trust and company reputation is everything. This idea needs to be burned into the brain of every member of your company. It’s not just about sales it’s about creating a positive experience every time with every customer. Follow this concept and sales will follow.

Under promise and over deliver. Actions really do speak louder than words. Show your customers how much you value their business by delivering a quality product ahead of schedule and under budget. A simple handwritten thank-you note from time to time is one of the cheapest and most effective ways to show customers how much they are appreciated.

Be available when your customers need you. Wherever possible, change your company routine to be more available when it’s most convenient for your customers. Keeping your website and social media channels updated is a great way to keep your “open for business” light burning brightly.

Make it easier for customers to do business with you. Talk your customer’s language, not your industry’s jargon. Review everything with an eye to simplifying – from your website to your contracts and other sales materials.

Handle complaints promptly. Never give a customer a reason to walk away feeling that their issue hasn’t been addressed. Any problems or complaints should be addressed immediately by someone with the authority to fix it, not just smooth-talk it under the rug.

Contact the Top Toronto Marketing Consultant for More Great Business-Building Ideas


Contact Ad Army Group Marketing Services

Marketing consultant Paul Cookson is the CEO of AdArmyGroup.com, one Toronto’s leading advertising agencies, and he has plenty of great ideas for marketing your business more effectively. Paul is a renowned marketing consultant with more than 20 years of experience under his belt, and he is available for a no-holds barred consultation. Contact Paul Cookson today at (416) 286-2860 and get the leading Toronto marketing consultant on your team.

5 Reasons Why Expert Marketing Advice Can Save Your Business

If you’re a Toronto based business owner that’s planning on setting up an advertising campaign or launching a marketing strategy, it’s a good idea to get outside help from a marketing consultant. An experienced Toronto marketing consultant can help you make the right decisions, improve your existing campaigns, save you money, and revise your plan for better results. The value of marketing advice from a marketing professional is immense. Here are a few reasons why.

First of all, a marketing consultant has the experience of working with many different clients, so he will understand what works and what doesn’t. You won’t have to go through the costly and time consuming process of figuring out how to make your marketing produce results. Consultants also specialize in different areas of marketing and mediums, which means that you’ll be able to tap into years of industry experience.

Second, you actually save money by working with an expert. Many business owners look at hiring an expert as an expense when it’s actually an investment. Something as small as having an expert look at your ad and improve it can easily improve your results by thousands of dollars. Having an expert improve your overall marketing plan and strategy will yield even better results. This is especially valuable if you’re investing heavily into advertising and marketing.

Third, you know you’re working with somebody that’s focused purely on the results. The one thing that should be immediately apparent is that working with a Toronto marketing consultant has a distinct advantage over hiring a new employee. An employee will need training, guidance, and comes with overhead costs. A good marketing consultant understands your time and money is important. That’s why a good consultant’s goal will be to generate a positive return on investment as a result of using his services.

Fourth, you get an objective look at your business. While you know your business better than anyone else, there will always be things that you’ll overlook for the very same reason. An outside expert will help you identify blind spots, come up with new ideas, and even pinpoint assets you never thought exited. A consultant can also breathe new life into your campaigns if your creative/marketing team has run out of ideas.


Marketing consultants make sense

Finally, a marketing consultant can help you make the most of what you have. It may initially seem counterproductive to hire a consultant when you have a limited budget. But the truth is that if your budget is limited, investing your money into the right strategy and medium is vital. A consultant can help you build a plan and strategy that maximizes your budget while also helping you leverage many aspects of your business.

If you’re looking for outside help, contact AdArmyGroup to setup a consultation with marketing expert Paul Cookson. Paul Cookson has a proven track record of helping businesses of all sizes succeed with their marketing and get established on the Internet. If you want to learn more about Paul Cookson’s credentials, you can visit his website at www.paulcookson.com.

Smart Companies Invest Wisely

The wisest investment a company can make right now that will affect their future is to hire a marketing consultant. You want someone who will understand your needs and offer you excellent advice that will get your business going if you are just starting out or propel it to the next level with ease and precision. Someone who analysis and understand the big picture and who can guide you through a step-by-step process.

In order for a business to be successful you need a marketing consultant that understands adequate web design. Your design speaks volumes but there is also an interesting balance between graphics and copy that make it an art like no other. A marketing consultant who has your interest at heart understands how to make this art come alive on your website. They understand that your site is your company’s representative that is available 24/7. It is essential that your customer feels welcomed. That you capture their interest in order for them to stay, gain trust and eventually win them over.

A wise company invests in a marketing consultant that knows about the power of visual marketing. You will find consultants who stay just about the cutting edge of how to attract the market that will prove to be a wise move. Proper video production is essential when drawing in people to notice your company. Here too, you will find that a marketing consultant will prove to be invaluable when they advice you on the best approach when it comes to video marketing. Graphics and copy when done right is extremely powerful, combine that with video and you can have an explosive potential of reaching a wide audience in a short amount of time.


Marketing Consultant adds value

A smart company that knows the value of a marketing consultant will be please with excellent results. These results will be seen by the active and timely marketing that takes place in social media. Here your consultant will guide you through the process of how to engage with your audience. They can give you advice on the best way to market your products or services using social media marketing. A marketing consultant can advice you on how to make your message go viral. Another essential is that a marketing consultant can advice you on the correct way to handle the power of social media so that it does not get out of hand in a negative way. You can handle matters correctly with proper advice.

Marketing expert Paul Cookson, CEO of adarmygroup, offers you the timely marketing advice your company needs run a successful campaign. This team’s marketing expertise can position your company to have an advantage over your competition. You will discover that this cutting edge Toronto advertising agency has your success as top priority. You will be impressed by their incredible portfolio of extremely satisfied customers. This ad agency takes a look at your company’s interest and is simply a toll free call away.

Marketing Consulting Company in Toronto

Do you think your corporation or business is doing fine on its own or could you use some help to boost revenue and get help advertising your company. So why hire a marketing expert? If you own a business and you need help with the running of it then call Toronto’s marketing expert Paul Cookson. Paul Cookson is the best advertising agency you can find. Paul Cookson has twenty four or more years in the marketing consultant business and is Toronto’s best marketing consultant. Paul Cookson offers everything your business or even your corporation may need, from web designs, video production, logos and even search engine optimizations. Paul Cookson’s marketing consultant will help you decide what is the best way to advertise your business, and will even sit down with you and help you create everything you need to boost your revenue. If you want to boost your revenue and also get your company out to where people would want to use your business for their needs consult Paul Cookson. Paul Cookson’s marketing consultations will leave you feeling like your businesses are the best and will be the biggest company in your area. Even professional ball players and hockey players use Paul Cookson, without Paul helping them with their business they probably would still be trying to figure out how to make money or may even be shut down. Some other big businesses have use a marketing consultant. If Toyota, Toshiba, and RE/MAX hadn’t have used a marketing consultant they probably would not be as big as they are today. You need a good marketing consultant to get your business known. Your business probably could use a marketing consultant that will figure out the best way to get your business on the map. They will help you with a web design, video production and will be your ad agency.

The Perfect Ad agency in Toronto

The perfect advertising agency will help boost you company and you will have clients and venders knocking down the door to get your business. So why not go with Toronto’s best marketing consultant, Paul Cookson. With Toronto’s marketing expert Paul Cookson, you can not go wrong. Paul Cookson and his professional team of consultants will be the professional help you need. They will help you design your own company website, get you ads and even help you to create your own business logo if you do not have one. Most businesses are remembered by there infamous logos and slogans. Paul will help you figure out the best slogan and logo that will help boost you business and increase your revenue. You should not trust you business with anyone other that Paul Cookson and his professional team of expert consultants. Contact Paul today for everything your company or business needs. Get a free quote on the services your business needs. Paul can do any job big, small or even in between. No job is too big or too small for Paul Cookson. Call Paul Cookson today and schedule an appointment. Don’t forget you get a free consultation.