It’s a question that business owners, particularly small business owners, ask anytime the topic of marketing comes up. Why would I need to hire a marketing expert? Can’t I do it myself? Can I get my money back out of marketing? Well, let’s take these questions one at a time. Along the way, we might discover a few small business marketing tips.
Yes, you can do this on your own. There is a science and art to marketing that you can learn to do. The real question to ask is: Did you get into business to become a marketing expert or an ad agency? Unless you are in the marketing industry, then you probably didn’t. Small business marketing is all about placing information well and consistently.
Warning – small business marketing tips: Choose a marketing expert that you can speak with. There are thousands of companies that will do marketing for you over the Internet. That might work out fine, but what happens if something goes wrong? In some cases, its best to work with someone who is in your own country and that you can speak in person with if you have questions or problems.
How should you handle your marketing expert or ad agency? It’s very difficult to track precisely what you get from any given advertisement, unless you use online marketing and count per click. This is the age-old problem with marketing: how to ensure that you can find your Return on Investment.
So, one of these small business marketing tips that you won’t hear very often from a marketing expert: Make sure your contract with your ad agency includes systems for measuring performance that are iron-clad. It might be an increase in traffic or a certain number of clicks per month, but what ever it is, it needs to be part of your agreement.
Here another one of my small business marketing tips: Once you have an agreement, let your expert do their job without constant interference from you. Once you have given them instructions and you know how you are going to measure their performance, let them do their job. You don’t stand over the cable guy while he’s working telling him what to do. Why would you look over the shoulder of a marketing expert or ad agency that you chose to do a great job?
So… back to the original question: Why hire a marketing expert? What about an ad agency?
No reason… unless you want to do it all by yourself, …unless you want spend your time learning to do your own marketing, …unless you want to find the connections and outlets for your marketing. How’s that for scary small business marketing tips.
Yeah, probably not. So what should you do?
Call AdArmyGroup and get a free consultation with me. As the CEO of AdArmyGroup, I want us to be your ad agency. Get an honest, realistic assessment of your marketing needs and I explain “Why hire a marketing expert?” Also, keep reading www.adarmygroup.com for more small business marketing tips.