Why It Is Smart for Companies to Call in a Marketing Consultant?

It is hard enough for businesses to stay on top of their game in providing a quality product at a competitive price while maintaining excellent customer service without worrying about staying on top of the latest trends and techniques used in marketing. This is especially true in today’s digital age where the most efficient methods are constantly changing. That is why a lot of companies are investing in themselves by hiring an outside advertising agency to handle their marketing needs.

Ad Army Group Marketing Services is a premier advertising agency in Toronto with both the experience and expertise to provide your company with a custom and aggressive advertising campaign.

Advertising on today’s internet is a far different task than it was ten or even five years ago. Because of this, simply learning the basics of internet advertising and attempting to do it yourself can put you behind the ball and result in your company falling behind the competition. Getting into the first few pages of Google and other search engines’ results is critical to your company’s visibility on the internet. The algorithms that these search engines use are constantly improving and what worked just a few years ago is less effective now. An advertising agency, like Paul Cookson’s Toronto based Ad Army Group Marketing Services, is able to focus solely on this changing landscape and provide your company with cutting edge techniques that ensure that you will stay one step ahead of your competition.

The benefits of using an advertising agency are not limited to bringing aboard the expertise of a company like Ad Army Group Marketing Services, but also help increase the talent pool of your company. If you were to hire an individual, from either within or from outside of your current employee pool, your advertising talent would be limited to that one person. Even after that employee gets up to speed with your company’s practices and with the current internet advertising landscape, your advertising talent pool would still be limited to that one individual. Everyone in business knows how true the old adage “two heads are better than one” can be, but this applies double to the constantly changing landscape of internet advertising.


A group of experts behind you

An advertising agency consists of a whole group of people, each with their own talents and potential to innovate. Hiring those people to work for your company, even in an outside advertising agency capacity, adds those people to your talent pool. An advertising agency is as dedicated to advertising as you are to your product, that means they are constantly looking to innovate and find an edge that gets your company more exposure.

Advertising cannot be industrialized with a one-size-fits-all approach. Every company has its own audience it is trying to reach and actions they would like them to take. An individual plan is needed to get the most out of any advertising campaign. Ad Army Group Marketing Services has the expertise, experience and innovation to make sure your company gets the marketing it needs.

Why It’s Smart For Companies To Call In A Marketing Consultant

Do you have a business that you are trying to get off the ground?  If so, you may be considering how to market your business for maximum sales and profit.  Many small businesses fail because they do not have the strategy to put their business out there in order to influence the customer base in the most effective way possible.  To get your business off the ground and running with a heavy customer traffic and profit margin, you must put it in the hands of  competent professionals.  You may have an established business that is losing sales or customers or just want a new and innovative approach to marketing your business.  The experts at Adarmygroup.com  are the best choice to call if you want to put your company or brand in good hands.  Their top marketing consultant Paul  Cookson is just the right person to take control of all your needs.  With over 20 years of experience with advertising and marketing for top elite companies, his expertise and experience in this field is highly respected and well known.  The Ad Army Group Marketing Services is a well known and successful  advertising agency located in Toronto.  No other advertising agency will give you the attention and expertise that you will need to build your business to into a thriving and viable success.   This unparalleled advertising agency has expert teams to assist you by designing websites, producing videos, designing business logos and slogans, product design, and provide marketing tips to help your business succeed in today’s challenging marketplace.


Marketing experts based in Toronto

The AdArmygroup.ca are marketing experts that are adept at handling the problem of putting your business out there in front of the consumer.  If you have had low sales or interest in any area of your business, the problem may be because you did not use the proper marketing techniques to expand your customer base and improve your sales.  AD Army Group Marketing Services will solve all your marketing problems with careful strategic plans to help boost your sales and visibility.  Utilizing all the available resources at their disposal, they will suggest and devise ways to use them to produce desired results for your business.  With a highly rated team of professionals led by Paul Cookson, this Toronto advertising agency will devise a plan and strategy tailored to your business needs.  They will utilize all the available techniques and resources such as websites, video production, television, and radio and using blogs, social media, and SEO to bring your business to the forefront of any web search.  Paul Cookson’s team will optimize your chances at being in front of all competition.  The Toronto advertising agency will maximize your chances at being seen and heard.  They will produce effective results you can put your faith and trust in because you will know they are the right agency to help you succeed.


Get Marketing advice

There are various techniques of marketing that  must be utilized to ensure a high profit margin ratio if you want your business to succeed in today’s high pressure arena.  You simply cannot go wrong with choosing an advertising agency to assist you in improving your sales quota.  A good advertising agency would be invaluable in handling all your marketing needs in a way that would let you be confident in a successful outcome.  The satisfaction you will receive and the assurance of knowing you can rely on the  advertising agency you put in charge of marketing your business are invaluable.


Take the time to seek expert help

If you value your business and want it to succeed, you will take the time to make a plan to market your products or services to achieve maximum results in sales and customer satisfaction.  Let the professional at AdArmyGroup handle the specifics and market your brand.  Put your business in good hands that you can trust, and that has the knowledge, expertise and experience to assure  satisfactory results in marketing your products, services, or brand.

Business can be Tough

Many business owners face the same fact that owning and building their business is a rough and challenging venture. Small business owners especially have a hard time keeping their doors open because of a number of reasons. The five following reasons why a business fails is marketing, marketing, marketing, marketing and marketing. This is not possible without an expert marketing consultant.

The business owner must place some emphasis on reasons their business is liable to fail. Maybe he or she practices out of date marketing. Maybe they do not do enough marketing or has bad marketing skills. Failure becomes so prevalent in the small business arena, because of this one word, marketing. This is where a professional marketing consultant can help.

Correctly marketing a small business always leads to success and ongoing, increased profits for that business. No business owner can be skillful at all levels of the business, and it is rare if the business owner has the knowledge or time to devote to one thing that will prove success or failure with his or her business venture.

The majority of society today, including the small business owner must be knowledgeable in computer technologies. Everything in today’s society relies on the computer. Due dates and time frames in the business world will, not meet deadlines were it, not for computer technologies. The internet world reaches more people than ever were possible without this technology. The internet is the main frame of business throughout the United States and Internationally.

No business owner has the time or expertise to manage the key element of making a business successful. The business owner’s main objective is earning profits for the business. Without correct marketing plans, increased profits will never become a reality to its fullest.


Marketing a small business has it’s problems

Marketing, a small business, works well when a marketing consultant insures the business is SEO friendly with a professional web design. Incorporated with this website can be a video production of the company. This helps future clients get a feel for what the business offers and how their services will help them.

This fast-paced world is becoming faster all the time, and it will take a professional marketing consultant from Toronto such as, marketing consultant Paul Cookson, a keen marketing strategist to put a marketing plan in place. Paul Cookson devotes all of his time and energy to helping the small business owner devises a marketing plan that will enable the business to prosper and succeed.

Paul Cookson marketing consultant for Toronto has successfully helped hundreds of companies in and around Toronto, throughout Canada, the United States and abroad find success in business. Smart business owners take advantage of what Paul Cookson is ready to teach and do for them.


Take risks but calculated ones

Small business owners need not take risks with one thing that means success or failure for their business and pick up a phone and give Paul Cookson Toronto’s expert marketing consultant a call at adamygroup, 1-888-586-2860, for a marketing consultation.

Read about what marketing consultant Paul Cookson had done and continue to do for businesses worldwide at paulcookson.com production. Paul encourages other business owners to get in touch today with him, Toronto’s expert marketing guru.

5 Reasons Why Expert Marketing Advice Can Save Your Business

If you’re a Toronto based business owner that’s planning on setting up an advertising campaign or launching a marketing strategy, it’s a good idea to get outside help from a marketing consultant. An experienced Toronto marketing consultant can help you make the right decisions, improve your existing campaigns, save you money, and revise your plan for better results. The value of marketing advice from a marketing professional is immense. Here are a few reasons why.

First of all, a marketing consultant has the experience of working with many different clients, so he will understand what works and what doesn’t. You won’t have to go through the costly and time consuming process of figuring out how to make your marketing produce results. Consultants also specialize in different areas of marketing and mediums, which means that you’ll be able to tap into years of industry experience.

Second, you actually save money by working with an expert. Many business owners look at hiring an expert as an expense when it’s actually an investment. Something as small as having an expert look at your ad and improve it can easily improve your results by thousands of dollars. Having an expert improve your overall marketing plan and strategy will yield even better results. This is especially valuable if you’re investing heavily into advertising and marketing.

Third, you know you’re working with somebody that’s focused purely on the results. The one thing that should be immediately apparent is that working with a Toronto marketing consultant has a distinct advantage over hiring a new employee. An employee will need training, guidance, and comes with overhead costs. A good marketing consultant understands your time and money is important. That’s why a good consultant’s goal will be to generate a positive return on investment as a result of using his services.

Fourth, you get an objective look at your business. While you know your business better than anyone else, there will always be things that you’ll overlook for the very same reason. An outside expert will help you identify blind spots, come up with new ideas, and even pinpoint assets you never thought exited. A consultant can also breathe new life into your campaigns if your creative/marketing team has run out of ideas.


Marketing consultants make sense

Finally, a marketing consultant can help you make the most of what you have. It may initially seem counterproductive to hire a consultant when you have a limited budget. But the truth is that if your budget is limited, investing your money into the right strategy and medium is vital. A consultant can help you build a plan and strategy that maximizes your budget while also helping you leverage many aspects of your business.

If you’re looking for outside help, contact AdArmyGroup to setup a consultation with marketing expert Paul Cookson. Paul Cookson has a proven track record of helping businesses of all sizes succeed with their marketing and get established on the Internet. If you want to learn more about Paul Cookson’s credentials, you can visit his website at www.paulcookson.com.

5 Reasons Your Business Needs a Marketing Consultant Now

As any business owner can attest, turning over any part of your “baby” to a stranger can be akin to surrendering a kidney without anesthesia. There comes a point, however, for every business owner when you must admit that you can no longer do it alone. If you want to become, or remain, successful you’ll need to call in professional help. How do you know when it’s time for you to hire a Marketing consultant like Paul Cookson who is based in Toronto?

  1. Your business is losing money.
    Without a well developed marketing plan your customers can’t find you or the product you have to offer. You owe it to yourself and your customers to let them know how to find you. You need to advertise. Whether your need is multimedia, SEO, print or a combination of the three, an experienced marketing consultant can help you design a plan for your business that will put you in front of the people who want what you have to offer.
  2. You have no idea what your prospects really want.
    In the excitement of developing your product or service it is easy to loose track of the people you were originally trying to reach. A professional marketing consultant can help you target prospective customers and show them exactly what you have to offer. Skilled marketing consultants know how to get inside the prospect’s head, divine their needs and speak their language.
  3. You have no online presence.
    These days if you don’t have a website you might as well be invisible. A marketing consultant can help with web design, advertising, email newsletters, video production, and a variety of other services to make your business shine on the web. Your website should be your electronic business card, allowing customers to shop for your product or service even while your sleeping. Without it your business is only working part time.
  4. You have no marketing plan or your plan just isn’t working.
    You launched your business with no marketing plan or one that has failed to produce the results you had hoped for. A marketing consultant will bring instant experience and expertise to you project, as well as a fresh set of eyes. It’s their job to help you understand what works and what doesn’t and make it run smoothly so that you can tend to business.
  5. You’re to busy running your business to market full time.
    Your business is keeping you busy, but you know you should be doing better. The problem? You simply don’t have the time to work on marketing as well as everything else that needs to be done. A marketing consultant can offer services tailored to your vision of your business and send your sales to the next level.

If you’re ready to take your business higher, it’s time to hire a professional who knows how to get it done. Paul Cookson of Ad Army Group Marketing Services, Toronto and his team can see that your multimedia advertising is a cut above the competition.

Why it’s Smart for Companies to Call in a Marketing Consultant

Does your company appeal to the right buyers? What’s your company’s mission? Who are your ideal customers? Who are your top competitors and why? What is the value of a new customer? These are just some of the many questions asked to potential companies that need help from a marketing consultant. The best advertising agency in Toronto would love to be of assistance in building and expanding your company’s brand. When finished reading, please pick up the phone and call ADARMYGROUP for a consultation with marketing expert Paul Cookson.


Who is marketing expert Paul Cookson? 

He is a key consultant in our advertising agency located in Toronto. His track record for expanding the sales of many top elite companies is widely noted and respected. He has the know how to help launching companies establish themselves. For companies who are facing hard economic times, he can not only turn it around but also make your company prosper and grow. With over 20 years of experience in marketing and sales, he can help clients achieve their marketing goals.

Why is it smart for companies to call in a marketing consultant? Every business needs clever and effective marketing strategies. Due to the changes in the economic climate many businesses are struggling to adapt their marketing campaigns. Our advertising agency in Toronto has experienced marketing consultants ready to reconnect businesses with customers and promote their products and/or services.

The ADARMYGROUP can find the best uses of a company’s marketing budget. The client has the option of choosing how to advertise with the advertising agency. It can be through the web, print, radio or television. If you want to add interest in your brand, our Toronto based advertising agency has an excellent, professional and talented video production team. Videos are an effective way to reach your audience as it creates visual stimulation, appeals to both new and old customers. The video can be used on the company’s website, YouTube, and social sites for more exposure, therefore expanding the brand.


Maximize your Exposure

A marketing consultant from our adverting agency based in Toronto will help businesses find the best marketing tools to get the maximum exposure. A great, attractive and easy to navigate web design can be the make or break of a sell. Customers want easy accessibility and today companies can benefit from mobile sites for customers using smartphones and tablets. The company’s website could receive an upgrade or be setup with the assistance of our advertising agency in Toronto.


Based in Toronto

Our Toronto based advertising agency is waiting to help small businesses just like yours to make a huge impact with ways to better market your brand. Being one of the top ad agencies in the area, we will love to work with you. The potential to reach more customers is just a phone call away. It’s proven that without a marketing consultant, businesses have a higher chance of failing; don’t let that happen to your business. Make a wise decision to invest in your company to help it grow and last throughout any economic climate. Be a step ahead with our innovative marketing tactics. Call the Ad Army Group today for a consultation. Your company depends on it!

Good Marketing Advice can Save Your Business

As a business owner, your number one goal should be to improve your customer relations, the product that you make available to those same customers and the amount of customers that you bring to your door. With that in mind, if you are doing everything in your power to increase your business and none of it is working, you may need to contact an advertising agency in Toronto. No matter how many tools you use, whether newspaper advertising, networking or social media, you may just need to improve your web design in order to keep your visitors coming back for more.


Expert help can make a difference

Enlisting the services of a Toronto advertising agency does not necessarily mean that you don’t know what you are doing, but considering the fact that they are experienced in the field, they could make all the difference in the world. Don’t be fooled by family and friends when they tell you that you are doing a good job, because they may not be in a position to see what your bottom line is. The truth of the matter is that an experienced ad agency will almost always give you the results you are looking for.

Not every advertising agency in Toronto can give you the results you need though, so before you actually hire an advertising agency, make sure that they have a good track record. You should begin by asking questions and asking for references, but don’t be afraid to accept advice. Always remember that these agencies have only one goal and that is to help you improve your customer base.

You can be assured that they will have a plan in place which will include paying close attention to your competitors. The Toronto advertising agency that you choose should be an expert in the industry, which simply means that you should have a full staff that is ready to cater for your advertising needs. With marketing expert Paul Cookson on the team of the advertising company, you will know that his experience being brought to bear will put your company where it needs to be, at the top of your class.


Don’t do your own marketing if you have no experience

Most people who attempt to do their own marketing may not understand that they need to put a fair amount of research into it. Because they fail this simple requirement, they end up having the wind knocked out of their sails and their advertising plans are unsuccessful. Once you find the right advertising agency in Toronto, a plan can be put together and research can be completed.

There is no need to be concerned about research when it comes to your marketing plans and they will make certain that all your goals are met. The bottom line is that the hiring of a Toronto advertising agency will give you all the tools you need to make your advertising projects a success. If you need to have a professional video production completed, they can make it happen for you. So stop trying to do the job yourself, give it to the people with the experience.

Hiring a Marketing Expert Revitalizes a Business

A marketing expert assists individuals and companies in their marketing efforts to ensure that they achieve the desired result. The marketing specialist evaluates the client’s products or services and then recommends a mix of marketing strategies for effectively promoting his client’s offerings or business. In many cases, the marketing expert also monitors and tracks his client’s efforts so as to change or adjust his strategies when necessary, to boost his client’s business.



Many businesses have a website. In fact, it’s very rare to find a business that doesn’t have a website. While there are some individuals and companies who have the ability to set up a website, many business owners have realized that setting up a professional website in consultation with a marketing expert or an advertising agency is a wise move. A marketing consultant, such as Marketing Expert Paul Cookson, can help ensure the website not only looks impressive, but also that it is easy to navigate and provides valuable content for visitors and potential customers.


So is Content

Quality content is essential in gaining people’s trust and boosting the credibility of a business. That is why it’s so important to hire an experienced and knowledgeable advertising agency or marketing expert like Marketing Expert Paul Cookson to handle your marketing and promotional needs. In addition to providing web design services and creating good content for your website, a good advertising agency or marketing expert can also provide assistance with video production. Videos are a popular method of promoting a company’s products, services or other offers to a global audience, and it is important to include this strategy in your marketing mix.

The marketing expert you choose may also offer services that include monitoring or even participating in interactive aspects of your website, such as a photo gallery, blog or even forum. A marketing specialist that operates an advertising agency in Toronto or any other city, will usually have great expertise in web design. The ad agency can also work to drive targeted traffic to company websites. An advertising agency needs to have professionals who know how to generate website traffic in order to ensure a high ranking position in search engines. If you hire a proficient advertising agency or marketing expert like Marketing Expert Paul Cookson, you can rest assured that you are dealing with a knowledgeable company.

Search engine optimization, also known as SEO, is another important service offered by an advertising agency, web design company or marketing specialist. These professionals incorporate search engine optimization techniques when setting up a website and creating content so that Internet users can find the website. It is important to keep in mind that there are millions of websites or businesses competing with your business. When your prospects or potential customers type in a keyword related to your business or product, they will visit websites that appear on the first page of search engine results listings. An advertising agency or marketing specialists, such as marketing expert Paul Cookson, can use effective search engine optimization techniques to get your website on top positions in major search engines. There is so much competition that you need the services of a reliable advertising agency or marketing expert, whether you are in Toronto or another area, to get noticed online and to beat out the competition.

If you want a reputable marketing specialist who has great experience and expertise to help you with every aspect of your marketing tasks so that your website or company stands out from the rest, pick up the phone right now and call adarmygroup for a consultation with marketing expert Paul Cookson.

Why You Should Hire A Marketing Consultant

There are quite a few small business owners and brand managers that are rather good at the art of advertisement multi-tasking. They may have an adequate understanding of how effective marketing should be handled and the importance of timing their marketing campaigns just right in order to reach a high volume of potential consumers while reaching their sales objectives.


So Why Hire A Toronto Marketing Consultant? 

Surviving in today’s business climate is no easy task. With the emergence of digital advertising and social media platforms, getting marketing advice from a Toronto marketing consultant can help save a business from marketing suicide. The key thing to remember with marketing is that 21st century advertising is most effective when it is flexible and stays up-to-date with current trends. Many businesses fail because they only follow a few marketing strategies instead of implementing several or use those that do not connect with their targeted consumer on a consistent basis.

Most of today’s consumers are smart enough to avoid marketing tactics that use the same pitch over and over again. A marketing campaign that helped a company soar in sales several months ago could suddenly fall flat at the end of the year. Therefore, a business must communicate with their clients and interact with them on a personal level. Even among small business owners and brand managers who multi-task their advertisement strategies exceptionally well, there’s always some marketing technique or strategy that still hasn’t been considered.

When a business hires a marketing consultant from an ad agency to execute their advertising campaigns,they are sure to receive a more balanced well-rounded approach to address their specific marketing needs. A marketing consultant can choose the best strategies that sync with their client’s type of business and target audience by compiling a generous list of marketing ideas and then combining them to come up with the best solution for their sales goals.

Since its founding, Ad Army Group in Toronto is considered to be the leading ad agency for a large number of clients. Their goal is to incorporate traditional advertising such as radio broadcasts, printed materials and television commercials with effective web design and video production to attract millions of online consumers worldwide!


Ad Agency Veteran Paul Cookson 

Beginning his career in 1989 at the Small Business Advertising Company, expert marketing consultant Paul Cookson has a resumé in the marketing industry that has earned him the reputation of being the go-to guy to help failing businesses reach success by expanding their consumer base long-term. Due to his leadership skills, Ad Army Group is a leading marketing consultant agency that brings a unique approach when offering marketing consultant assistance to businesses of diverse industries.

The Ad Army Group has a proven record of exceeding their clients’ expectations no matter what their marketing requirements may be. All they have to do is pick up the phone and call adarmygroup for a consultation with marketing expert Paul Cookson to get his advice on workable marketing solutions at 416-286-2860.

Five Reasons to Hire a Marketing Expert

Any Business area for the most part is a cut throat industry. The first person to market with the best advertising campaign and the best product at the best price is typically the winner. There is a way to shift the paradigm to weigh in one company’s favor over another. This is done through innovative and strategic web design and marketing that pulls in customers and sells products. Finding an advertising agency to help with this task is a wise move.


Pick  a Toronto Marketing Consultant? 

A marketing consultant will offer many advantages when designing and implicating an online marketing strategy in Toronto. First and foremost, the present employees for a company already have enough duties to already do. Trying to take on the responsibilities that an ad agency would and could handle is not among them. The company employees need to concentrate on the development and fabrication of the product line.

The choice to hire a marketing consultant in Toronto will also allow the company to broaden their horizons. A marketing expert like Paul Cookson will be able to garner a different perspective on the product and services that the company offers. This will allow for things like video production and email campaigns to focus on a new way of seeing the company.

Consistency is another reason why hiring a marketing consultant makes sense. This consistency entails relating all forms of marketing to one another. It also means optimizing one’s SEO presence on search engines so that more customer and prospective customers get exposure to the company’s name and product. Consistency will also aid in pinpointing new tactics that can be used in order to garner a greater share of the Toronto market.


Fast Turn over of Marketing ideas

Faster turn over is another aspect that a marketing consultant can bring to a company. It is one thing to get the word out about a company and have a solid online marketing plan. Although if these tactics do not bring customers and sales to the company, they will eventually cease to exist. A marketing consultant will be able to design a solid plan that will result in more sales faster. This will drive up the bottom line and result in greater profits.

Cost is one thing that gets the attention of every CEO and company. A marketing consultant in Toronto is just plain smart because this person will cut costs. Hiring a full time, on staff marketing consultant will cost a lot to train and maintain. Although hiring a marketing expert like Paul Cookson can be done on an as needed basis.

Many times a marketing consultant is someone that can be hired on for blocks of time and let go and re-hired as needed. They will be able to bring the most effective strategies for marketing your company and products without costing the company a ton of money or investment in training This keeps the up front costs down so that the company can use the profits they earn to grow and expand in the Toronto area. Whether SEO content, or seeking an innovative web design Toronto marketing consultants can meet the need.