When Vanessa Roman HGTV host of “Reno vs. Relocate” needed a branded, user-friendly website to promote her work as a Realtor and TV personality, she turned to AdArmyGroup.com.
The AdArmyGroup.com solution was to create a long-term digital marketing strategy and PR consulting plan to expand Vanessa’s exposure among her key demographic – an attractive online portal to her professional world.
Ad Army Group created a robust, exciting brand identity and helped her reach her audiences with news articles, social media strategy, a new radio show and also created an in-depth, effective PR and marketing strategy that helped her win new business and increase her exposure.
Her new site is a blend of practical interactive design, creativity and brand identity expertise.
High-quality imagery was essential – along with video to keep a site vibrant. We were careful to design Vanessa’s site for space to allow embedded videos to highlight her latest interviews.
Across platforms, and across various target markets, a flexible web strategy in place can help you site grow to accommodate features to meet changing circumstances.
Whether you are a business owner, marketing manager or a start-up, we can help you take your business over the next ridge.
Going Mobile and Becoming Magnificent
Gone are the days of a simple Web redesign that involved some slight HTML tweaks in a static online environment. Today’s websites must be rich with formatting and multilayered to serve all types of devices to stand out in a mixed-media world. With tablet use growing faster than other segments of online technology, visuals rule the day as part of a content strategy that attracts and retains an audience.
High-quality imagery is essential along with video to keep a site vibrant with just the tap of a finger. We were careful to design Vanessa’s site for space to allow embedded videos to highlight her latest interviews. We also established a prominent link from the home page that takes you directly to her show’s TV network information.
Our work with Vanessa’s content shows how we achieved a versatile, comprehensive site to fit her needs. The result is an attractive online portal to her professional world. Her site displays modern, clean style and functions equally well across platforms, no matter whether someone is looking at it on a tablet, smartphone or a laptop.
Plenty of Room for Personality
With a flexible Web strategy in place, a site can easily grow to accommodate features to meet changing circumstances. Combining our skills with Photoshop and graphics, we can add professional shots to the main page to establish your personality in a dynamic way. With Vanessa’s page, we combined a classic real-estate sign with her own photo that captures her sense of enthusiasm for sales and capitalizing on her recognizable presence as a TV personality in Canada.
The media button on her home page introduces her to a general audience who may have recently discovered her in a Google search, allowing her professional experience to unfold in a story format. We also added eye-catching imagery from the show to her site as well as a high-quality icon to highlight her speaking engagements, another important facet of her career. In addition, we made use of her articles about her work and the latest housing trends by listing them in a clickable or touchable format depending on the user’s platform.
The layers of branding continue on Vanessa’s site through prominent display of her social media channels. In her line of work, it is not only important to spot current trends, but also to highlight useful insights as a social media aggregator to broaden her appeal among fans and clients. Her Twitter and Facebook links from the home page give a deeper look inside her virtual worlds to show what she considers game changing in society and in the housing market along with her natural sense of humor. Through her online promotions introduced on the website portals, she can bring more depth to her persona when it comes to her work on TV and with clients who may feel like they know her even before meeting her in person.
Marketing and Mobility on Your Side
Our team of experts at AdArmyGroup can lay the groundwork for not only your immediate goals but also long-term development, helping you stay ahead of the curve online and in the mobile world. Our work with you also can highlight online angles for future growth potential that you might not have thought about for development. We can help you start working on plans for an adaptive, scalable online business model reflecting your own ambitions and expertise.
We are the leading source for Web design in Toronto with your success as our priority. Our work can help you stand apart from your peers with quality, excellence and consistent reliability in functionality, and our AdArmyGroup marketing team can help you grow your client base. You will quickly discover how an improved virtual business space that makes sense from a marketing and mobile standpoint can lift your profile and profit margin with an innovative Web presence and an advertising army at your side.
Whether you are Vanessa Roman HGTV host, a business owner, marketing manager or a startup just getting your sea legs on the rocky waters of website promotion, we can build a website and marketing plan that works for you and your budget. When you need the best Toronto marketing consultant team at your service along with smart Web designers, give Paul Cookson a call at 416-286-2860 and get started.