Hire Your Business’ Marketing Expert

The size of your business or organization doesn’t matter, the real success of your business depends on the marketing campaign’s influence. Even before you begin your business, consider if you have the skills or talent to orchestrate a successful marketing campaign. Otherwise, it is advisable to hire a marketing consultant. An experienced marketing consultant has much to offer an online business. Let’s take a closer look at the top reasons to hire this marketing professional.

One of the top reasons to hire a marketing consultant involves their expertise. Their bread and butter is marketing. They work in marketing daily and are familiar with the current advertising trends and the effect those trends have on a business. Their experience will help the business avoid making mistakes that might bankrupt the company. For example, spending too much money on the wrong advertising campaign or targeting the wrong audience. The marketing consultant will help the company get their message to the targeted audience in a cost-effective campaign.

Most business owners are wrapped up in their business. They do not understand current trends and how it relates to their business. They might focus on more traditional marketing outlets instead of tracking the new trends on social media. A marketing consultant will introduce business to all the options available and expand their marketing campaign in new directions.

The average business might have several or more talented people on their staff. They perform very important tasks within the organization. Consequently, removing staff to design or manage a marketing campaign might interfere with the normal business operations. It is advisable to hire a marketing consultant who primarily directs the marketing campaign. Thus, providing a way to maintain efficiency within the organization.

Most companies do not have the budget to hire a permanent marketing consultant. Consequently, hiring a temporary marketing professional might save the company money. The marketing professional works on a per project basis. The company does not have to pay a regular salary or other compensation like they would for a regular employee.

Product or company branding is paramount to a company’s success. For example, a video company might desire strong logo branding. An ad agency or advertising agency might require a specific type of branding. Marketing consultants know specific techniques that contribute to creating a recognized brand. The marketing professional develops a marketing plan that incorporates a logo designated to target a specific audience. For example, developing a catchy logo that appeals to young males under thirty or a logo that should appeal to younger teens.

The marketing consultant will lend their expertise to web design and web marketing campaigns. The consultant will analyze the web pages on the site for flaws that might affect the site negatively. They will design a more efficient website and optimize the site for the search engines. Thus, attracting more traffic and potential sales.

Hiring knowledgeable Marketing Expert Paul Cookson for your business is the first step to guaranteed marketing success. Contact Marketing Expert Paul Cookson for a consultation.

Why Hiring A Marketing Expert Works

When sales stagnate or decrease, most businesses’ first thoughts are to increase advertising or marketing. Some will attempt this in-house with the staff they have on hand but the savvy business owner will consider a marketing expert such as marketing expert Paul Cookson at adarmygroup, an advertising agency in Toronto.

Many business owners ask, “Why hire a marketing expert?” With the economy the way it is, it’s hard to justify the cost of an advertising agency. It’s just doing a bunch of advertising and promotion. How hard could that be?

So, they pick an employee, task them with updating the marketing and advertising and walk away after approving the budget. Later the employee shows the manager the new marketing pieces and how they should be distributed and the company runs with that.

Unfortunately, the employee tasked might not be the best person for the job. Or have the expertise to do the job and when the proposed marketing or advertising fails to increase sales, brand awareness, market share or whatever the goal might have been, this results in money wasted. A marketing expert from an advertising agency could have prevented that.

A marketing expert from an advertising agency is a person who understand how marketing and advertising works together to drive sales. Increased sales are the bottom-line of any marketing campaign. Companies might claim they are looking for brand awareness but they want this brand awareness to translate into increased sales. The same applies to market share, customer loyalty, or whatever the current stated goal is, the desired result is increased sales.

A marketing expert from an advertising agency can assure that advertising dollars spent are spent in a way to achieve stated goals as well as the desired result. He or she will know how the customer for this product or service can be reached and reached efficiently, whether this is through print, the internet, or videos.

A marketing expert has much to offer to both the established and newer companies. To both types of companies, an outside marketing expert can bring a fresh set of eyes to the current advertising. They provide web design and video production for a new way to reach customers.

They also have no ‘sacred cows’ such as the way it’s always been done. A marketing expert will look at existing advertising, see what’s working and what’s not and proceed according. Even if this means rebuilding the marketing plan from the ground up.

A marketing expert will have no problem coming in and looking at the marketing in place eliminating ones that don’t work. They can also help implement new strategies such as social media, if necessary.


Cost effective marketing consultant

A marketing expert or advertising agency can be the most cost effective way to achieve goals while still staying on budget. A marketing expert from an advertising agency like Paul Cookson at adarmygroup, in Toronto can help establish the businesses brand and get sales moving in the right direction.

Business can be Tough

Many business owners face the same fact that owning and building their business is a rough and challenging venture. Small business owners especially have a hard time keeping their doors open because of a number of reasons. The five following reasons why a business fails is marketing, marketing, marketing, marketing and marketing. This is not possible without an expert marketing consultant.

The business owner must place some emphasis on reasons their business is liable to fail. Maybe he or she practices out of date marketing. Maybe they do not do enough marketing or has bad marketing skills. Failure becomes so prevalent in the small business arena, because of this one word, marketing. This is where a professional marketing consultant can help.

Correctly marketing a small business always leads to success and ongoing, increased profits for that business. No business owner can be skillful at all levels of the business, and it is rare if the business owner has the knowledge or time to devote to one thing that will prove success or failure with his or her business venture.

The majority of society today, including the small business owner must be knowledgeable in computer technologies. Everything in today’s society relies on the computer. Due dates and time frames in the business world will, not meet deadlines were it, not for computer technologies. The internet world reaches more people than ever were possible without this technology. The internet is the main frame of business throughout the United States and Internationally.

No business owner has the time or expertise to manage the key element of making a business successful. The business owner’s main objective is earning profits for the business. Without correct marketing plans, increased profits will never become a reality to its fullest.


Marketing a small business has it’s problems

Marketing, a small business, works well when a marketing consultant insures the business is SEO friendly with a professional web design. Incorporated with this website can be a video production of the company. This helps future clients get a feel for what the business offers and how their services will help them.

This fast-paced world is becoming faster all the time, and it will take a professional marketing consultant from Toronto such as, marketing consultant Paul Cookson, a keen marketing strategist to put a marketing plan in place. Paul Cookson devotes all of his time and energy to helping the small business owner devises a marketing plan that will enable the business to prosper and succeed.

Paul Cookson marketing consultant for Toronto has successfully helped hundreds of companies in and around Toronto, throughout Canada, the United States and abroad find success in business. Smart business owners take advantage of what Paul Cookson is ready to teach and do for them.


Take risks but calculated ones

Small business owners need not take risks with one thing that means success or failure for their business and pick up a phone and give Paul Cookson Toronto’s expert marketing consultant a call at adamygroup, 1-888-586-2860, for a marketing consultation.

Read about what marketing consultant Paul Cookson had done and continue to do for businesses worldwide at paulcookson.com production. Paul encourages other business owners to get in touch today with him, Toronto’s expert marketing guru.

5 Reasons Why Expert Marketing Advice Can Save Your Business

If you’re a Toronto based business owner that’s planning on setting up an advertising campaign or launching a marketing strategy, it’s a good idea to get outside help from a marketing consultant. An experienced Toronto marketing consultant can help you make the right decisions, improve your existing campaigns, save you money, and revise your plan for better results. The value of marketing advice from a marketing professional is immense. Here are a few reasons why.

First of all, a marketing consultant has the experience of working with many different clients, so he will understand what works and what doesn’t. You won’t have to go through the costly and time consuming process of figuring out how to make your marketing produce results. Consultants also specialize in different areas of marketing and mediums, which means that you’ll be able to tap into years of industry experience.

Second, you actually save money by working with an expert. Many business owners look at hiring an expert as an expense when it’s actually an investment. Something as small as having an expert look at your ad and improve it can easily improve your results by thousands of dollars. Having an expert improve your overall marketing plan and strategy will yield even better results. This is especially valuable if you’re investing heavily into advertising and marketing.

Third, you know you’re working with somebody that’s focused purely on the results. The one thing that should be immediately apparent is that working with a Toronto marketing consultant has a distinct advantage over hiring a new employee. An employee will need training, guidance, and comes with overhead costs. A good marketing consultant understands your time and money is important. That’s why a good consultant’s goal will be to generate a positive return on investment as a result of using his services.

Fourth, you get an objective look at your business. While you know your business better than anyone else, there will always be things that you’ll overlook for the very same reason. An outside expert will help you identify blind spots, come up with new ideas, and even pinpoint assets you never thought exited. A consultant can also breathe new life into your campaigns if your creative/marketing team has run out of ideas.


Marketing consultants make sense

Finally, a marketing consultant can help you make the most of what you have. It may initially seem counterproductive to hire a consultant when you have a limited budget. But the truth is that if your budget is limited, investing your money into the right strategy and medium is vital. A consultant can help you build a plan and strategy that maximizes your budget while also helping you leverage many aspects of your business.

If you’re looking for outside help, contact AdArmyGroup to setup a consultation with marketing expert Paul Cookson. Paul Cookson has a proven track record of helping businesses of all sizes succeed with their marketing and get established on the Internet. If you want to learn more about Paul Cookson’s credentials, you can visit his website at www.paulcookson.com.

5 Reasons Your Business Needs a Marketing Consultant Now

As any business owner can attest, turning over any part of your “baby” to a stranger can be akin to surrendering a kidney without anesthesia. There comes a point, however, for every business owner when you must admit that you can no longer do it alone. If you want to become, or remain, successful you’ll need to call in professional help. How do you know when it’s time for you to hire a Marketing consultant like Paul Cookson who is based in Toronto?

  1. Your business is losing money.
    Without a well developed marketing plan your customers can’t find you or the product you have to offer. You owe it to yourself and your customers to let them know how to find you. You need to advertise. Whether your need is multimedia, SEO, print or a combination of the three, an experienced marketing consultant can help you design a plan for your business that will put you in front of the people who want what you have to offer.
  2. You have no idea what your prospects really want.
    In the excitement of developing your product or service it is easy to loose track of the people you were originally trying to reach. A professional marketing consultant can help you target prospective customers and show them exactly what you have to offer. Skilled marketing consultants know how to get inside the prospect’s head, divine their needs and speak their language.
  3. You have no online presence.
    These days if you don’t have a website you might as well be invisible. A marketing consultant can help with web design, advertising, email newsletters, video production, and a variety of other services to make your business shine on the web. Your website should be your electronic business card, allowing customers to shop for your product or service even while your sleeping. Without it your business is only working part time.
  4. You have no marketing plan or your plan just isn’t working.
    You launched your business with no marketing plan or one that has failed to produce the results you had hoped for. A marketing consultant will bring instant experience and expertise to you project, as well as a fresh set of eyes. It’s their job to help you understand what works and what doesn’t and make it run smoothly so that you can tend to business.
  5. You’re to busy running your business to market full time.
    Your business is keeping you busy, but you know you should be doing better. The problem? You simply don’t have the time to work on marketing as well as everything else that needs to be done. A marketing consultant can offer services tailored to your vision of your business and send your sales to the next level.

If you’re ready to take your business higher, it’s time to hire a professional who knows how to get it done. Paul Cookson of Ad Army Group Marketing Services, Toronto and his team can see that your multimedia advertising is a cut above the competition.

Good Marketing Advice can Save Your Business

As a business owner, your number one goal should be to improve your customer relations, the product that you make available to those same customers and the amount of customers that you bring to your door. With that in mind, if you are doing everything in your power to increase your business and none of it is working, you may need to contact an advertising agency in Toronto. No matter how many tools you use, whether newspaper advertising, networking or social media, you may just need to improve your web design in order to keep your visitors coming back for more.


Expert help can make a difference

Enlisting the services of a Toronto advertising agency does not necessarily mean that you don’t know what you are doing, but considering the fact that they are experienced in the field, they could make all the difference in the world. Don’t be fooled by family and friends when they tell you that you are doing a good job, because they may not be in a position to see what your bottom line is. The truth of the matter is that an experienced ad agency will almost always give you the results you are looking for.

Not every advertising agency in Toronto can give you the results you need though, so before you actually hire an advertising agency, make sure that they have a good track record. You should begin by asking questions and asking for references, but don’t be afraid to accept advice. Always remember that these agencies have only one goal and that is to help you improve your customer base.

You can be assured that they will have a plan in place which will include paying close attention to your competitors. The Toronto advertising agency that you choose should be an expert in the industry, which simply means that you should have a full staff that is ready to cater for your advertising needs. With marketing expert Paul Cookson on the team of the advertising company, you will know that his experience being brought to bear will put your company where it needs to be, at the top of your class.


Don’t do your own marketing if you have no experience

Most people who attempt to do their own marketing may not understand that they need to put a fair amount of research into it. Because they fail this simple requirement, they end up having the wind knocked out of their sails and their advertising plans are unsuccessful. Once you find the right advertising agency in Toronto, a plan can be put together and research can be completed.

There is no need to be concerned about research when it comes to your marketing plans and they will make certain that all your goals are met. The bottom line is that the hiring of a Toronto advertising agency will give you all the tools you need to make your advertising projects a success. If you need to have a professional video production completed, they can make it happen for you. So stop trying to do the job yourself, give it to the people with the experience.

Five Reasons to Hire a Marketing Expert

Any Business area for the most part is a cut throat industry. The first person to market with the best advertising campaign and the best product at the best price is typically the winner. There is a way to shift the paradigm to weigh in one company’s favor over another. This is done through innovative and strategic web design and marketing that pulls in customers and sells products. Finding an advertising agency to help with this task is a wise move.


Pick  a Toronto Marketing Consultant? 

A marketing consultant will offer many advantages when designing and implicating an online marketing strategy in Toronto. First and foremost, the present employees for a company already have enough duties to already do. Trying to take on the responsibilities that an ad agency would and could handle is not among them. The company employees need to concentrate on the development and fabrication of the product line.

The choice to hire a marketing consultant in Toronto will also allow the company to broaden their horizons. A marketing expert like Paul Cookson will be able to garner a different perspective on the product and services that the company offers. This will allow for things like video production and email campaigns to focus on a new way of seeing the company.

Consistency is another reason why hiring a marketing consultant makes sense. This consistency entails relating all forms of marketing to one another. It also means optimizing one’s SEO presence on search engines so that more customer and prospective customers get exposure to the company’s name and product. Consistency will also aid in pinpointing new tactics that can be used in order to garner a greater share of the Toronto market.


Fast Turn over of Marketing ideas

Faster turn over is another aspect that a marketing consultant can bring to a company. It is one thing to get the word out about a company and have a solid online marketing plan. Although if these tactics do not bring customers and sales to the company, they will eventually cease to exist. A marketing consultant will be able to design a solid plan that will result in more sales faster. This will drive up the bottom line and result in greater profits.

Cost is one thing that gets the attention of every CEO and company. A marketing consultant in Toronto is just plain smart because this person will cut costs. Hiring a full time, on staff marketing consultant will cost a lot to train and maintain. Although hiring a marketing expert like Paul Cookson can be done on an as needed basis.

Many times a marketing consultant is someone that can be hired on for blocks of time and let go and re-hired as needed. They will be able to bring the most effective strategies for marketing your company and products without costing the company a ton of money or investment in training This keeps the up front costs down so that the company can use the profits they earn to grow and expand in the Toronto area. Whether SEO content, or seeking an innovative web design Toronto marketing consultants can meet the need.

Consolidate Your Marketing Efforts Using Toronto’s Top Marketing Consultant

A Toronto marketing consultant does much more than research and suggesting marketing venues. Marketing expert Paul Cookson helps businesses worldwide consolidate their marketing efforts, developing a brand with a unified approach to web design, video production, retail signage and more. Every aspect of a business’s marketing plan is coordinated and each aspect is stronger when it reinforces the same primary message.


SEO Company

Imagine your business hires an SEO company; an ad agency and a third company to design and print your business cards. Each agency will decide what your brand’s message should be and then they will work to promote your business using their own methods and ideas. Your brand presents mixed messages to customers with no one message reaching all of your potential customers. A marketing consultant will coordinate your brand’s message across all channels, making it far more effective.


Ad agency for small business

When you hire a Toronto marketing consultant, you’re hiring an ad agency to research your target customer’s needs and then unify your offline and online marketing efforts to attract your target customer’s attention. Your brand will appear to your target customer as the perfect solution to their needs.


Marketing expert Paul Cookson

Marketing expert Paul Cookson works with all types of industries, tailoring his methods to help you reach your specific goal. As Toronto’s top marketing consultant, Paul has the experience to understand what you want to achieve and he has the resources to make it happen. For example, his tips on how to make yourself an expert in your industry are invaluable. When the public sees you as an expert, your business will attract highly qualified customers who are already sold on your product or service.

While you are an expert in your industry, it does not mean you are an expert in marketing. It is a smart business decision to get expert help in areas where you are not knowledgeable so you can concentrate on what you do best. You would not neglect your business website while you learned how to repair your computer so why neglect online marketing while you learn how to do it. Let a marketing consultant worry about online marketing while you create a product worth marketing.

For new businesses, a Toronto marketing consultant will give your company a head start in a highly competitive marketplace. Getting expert advice actually saves you money; you will not waste your marketing budget on things that do not work well for your industry. For example, not every industry finds new customers with professional video production but for certain industries, video marketing is the key to brand awareness. Start-ups with limited budgets need professional advice to distribute their resources where they will be the most effective.

If your business’s marketing plan isn’t as effective as you would like it to be, call the Ad Army Group for a consultation with “marketing expert Paul Cookson”. Paul and his army of marketing experts will put their experience to work for you, helping you dominate your industry with their proven methods.

Why Your Business Needs A Marketing Consultant?

Grabbing the attention and interest of buying consumers is the one way to assure the success and the growth of any business or product. Making the consumers pay attention to your product and company can be difficult, which is why a marketing consultant in Toronto is an ideal investment in the health and longevity of your business.

An advertising agency will have the experience and the people to formulate strategies that will optimize the business presence through online marketing and search engine optimization. A marketing consultant in Toronto will have the innate knowledge to create and implement marketing strategies. This includes unique and original web designs and video production.


Detailed Marketing Plan

A marketing consultant will create a detailed marketing plan for the company. This individual will also determine and develop a marketing message that will appeal to the people of Toronto. The marketing consultant will also identify the right mix of strategies, like video production and SEO items for the web that will get the message out on your company.


Ad agency in Scarborough

adarmygroup.ca is an advertising agency that gets results. Each ad agency has people like Marketing expert Paul Cookson that are simply waiting for their break to make a name for themselves. The professional marketing consultant will monitor results of their work and alter them as needed in order to get the best possible outcome for their clients in Toronto.


Well Rounded advice

Although, what a marketing expert like Paul Cookson would tell a business seeking to hire a marketing consultant in Toronto and the surrounding areas is that the person one hires needs to have an innate knowledge of more than just marketing. The marketing realm is important, but the really qualified and talented marketing consultant will also be well equipped to deal with areas like business, communications and psychology These field will help the individual execute and implement marketing strategies more wholistically and more effectively.


Know the Market

Knowing the consumer base in Toronto is half the battle. One must be able to identify what the consumers are looking for and what they want to hear before any marketing plan will be effective and garner the results that the company desires. The talented consultant will be able to identify the strategies necessary for optimal results and profit gain.

The business world can prove to be a demanding and stressful place. Why stretch the talents and abilities of present employees to attempt to market products and services when there are many qualified marketing consultants in the Toronto area? This just makes no sense and can actually cause a business to fold and maybe even close from the pressure.

Time management and people skills are two of the most important facets of running a business. Using a marketing consultant that can implicate unique and innovative web designs, SEO content and video productions makes good money and business sense. Online marketing will saturate the consumer base and reach out to prospective clients that can help propel a business to their next level of operations. Consultants have the knowledge and the experience to do that for your company.

Why Hiring A Marketing Consultant Offers The Highest ROI

What is the number one mistake small business owners make when they think of marketing?

They set aside a marketing budget and mimic what the big brands are doing. This is a mistake for one simple reason: they are spending most of their money on the least effective channels. Often a big company can afford to spend considerable amounts of money on simply branding their name. They also have enough revenue to weather costly mistakes that would wipe out a small business.


ROI As A Marketing Metric

In essence, then, small business owners are getting minimal return on their money when they simply decide to follow marketing examples they hear about in the media. An easy way for them to realize that this is not a winning idea is to do a quick calculation to assess their Return on Investment. The ROI is calculated by dividing revenue by expenses.

Instead of using this simple business accounting method to assess the efficacy of their marketing, small business owners tend to wax philosophical, all their business minded thinking thrown out of the window. It’s common to hear comments like: “I can’t afford television commercials, so I thought I’d try radio. People listen to the radio. Let’s just see how it goes.”

This fuzzy thinking would not occur if the business owner were to spend some of his or her marketing budget on hiring a marketing consultant, who would work on the basis of learned experience not speculation or possibility thinking.


Skimping On Marketing Costs

Another mistake small business owners make is skipping the marketing process altogether—hoping to find a cheaper alternative. For instance, sometimes business owners merely think that their product is so good that it will sell itself. Consequently, their idea of marketing is simply joining their local chamber of commerce and talking about the product they make, relying on location, asking for referrals, or using other trial-and-error methods to get the word out. Their belief system is that once the word gets out, then the product will begin to fly off the shelves. Again, this type of magical thinking would be quickly dispelled by a marketing consultant.


Why Hire A Marketing Consultant?

A marketing consultant is a seasoned expert in marketing, familiar with numerous strategies, different industries, and various media. He or she will be able to create a customized marketing plan. Instead of merely imitating what a large company can afford to do to brand itself, a marketing consultant will identify target markets and develop a process to reach them and measure response.

It’s not enough to merely imitate what other companies are doing. It’s not enough to rely on networking options alone. Small companies often don’t last for more than a year, with about half of them failing in the first year. This is because they don’t create effective marketing campaigns and run out of customers.

A marketing consultant is a professional, who is interested in creating a plan of action that will lead to a positive ROI. They can provide invaluable advice on how to create successful marketing campaigns and will help you consider ideas related to online marketing, SEO, web design, ad agencies, or video production

If your business is interested in affordable, professional, and customized marketing, then they should call marketing expert Paul Clarkson, CEO of Adarmy Group, at 406-286-2860.