Marketing Advice can Save Your Business – Business Incubator

Starting a business doesn’t mean you will always be successful. In every business, there are difficult times. However, by getting a startup off the ground in the beginning will surely help you in finding success. Every business owner should seek for professional help when it comes to successfully establishing his business. Of course, there is no better way to do that by taking a professional business incubator from an advertising agency. A business incubator program will help you in many ways. With the program’s pre-designed and focused marketing tips, your business will grow successfully with a significant financial boost.

What is a business incubator?

Unlike a professional consultant, a business incubator is actually a program. Such a program is designed and developed by experts working in marketing agencies and advertising agencies. An incubator program is designed to assist business owners in finding the right niche, individual marketing management, and better financial management. Based on your business, you can opt for a business incubator program. That’s because each program is different and specific. In short, these programs are your mentors for managing your business successfully with professional guidance and help.

Why should you choose an incubator?

As you already know that business incubators are place and method focused, you can always get what you would want for managing your business successfully. Some incubators provide software related support such as telecommunication methods, technical support, Internet access support, and many more. Similarly, administrative based incubator programs provide business owners shared services including marketing support, strategy management, and administrative support.

If a business owner opts for process incubators, then he or she can expect to get help in building a new process or managing the existing one. Such processes are more like mentors that help in business planning, seed funding, and finding right opportunities to grow and expand your business in the market. By choosing an appropriate business incubator, you can expect to get all kinds of support that you actually need to run, manage, and grow your business in a successful manner.

How to choose an appropriate incubator in Toronto?

As you already know the role of an incubator, you should now find a suitable one for your business. For that, you need to first select the right type of business incubator. If your business needs process help or administrative help, you can opt for relevant business incubator based on your need. Most business incubators are supported by local and regional business communities. In case of large corporations, professional advertising agencies and marketing consultants handle the incubator process. A number of topnotch companies now offer a range of incubator programs for relevant niche markets.

Advantages of an incubator program:

If your business situation is in turmoil and you need some professional help, then look for a professional marketing consultancy who offer an incubator program like Ad Army Group Marketing Services. With the consultancy’s professional support, advice, and tips, you will be able to sort out the problem in your business easily. Also, with an incubator program, you can reach your target audience easily. This, in turn, will boost your financial revenue at a managed pace. Contact Paul Cookson for details at 416-286-2860.

Hire Your Business’ Marketing Expert

The size of your business or organization doesn’t matter, the real success of your business depends on the marketing campaign’s influence. Even before you begin your business, consider if you have the skills or talent to orchestrate a successful marketing campaign. Otherwise, it is advisable to hire a marketing consultant. An experienced marketing consultant has much to offer an online business. Let’s take a closer look at the top reasons to hire this marketing professional.

One of the top reasons to hire a marketing consultant involves their expertise. Their bread and butter is marketing. They work in marketing daily and are familiar with the current advertising trends and the effect those trends have on a business. Their experience will help the business avoid making mistakes that might bankrupt the company. For example, spending too much money on the wrong advertising campaign or targeting the wrong audience. The marketing consultant will help the company get their message to the targeted audience in a cost-effective campaign.

Most business owners are wrapped up in their business. They do not understand current trends and how it relates to their business. They might focus on more traditional marketing outlets instead of tracking the new trends on social media. A marketing consultant will introduce business to all the options available and expand their marketing campaign in new directions.

The average business might have several or more talented people on their staff. They perform very important tasks within the organization. Consequently, removing staff to design or manage a marketing campaign might interfere with the normal business operations. It is advisable to hire a marketing consultant who primarily directs the marketing campaign. Thus, providing a way to maintain efficiency within the organization.

Most companies do not have the budget to hire a permanent marketing consultant. Consequently, hiring a temporary marketing professional might save the company money. The marketing professional works on a per project basis. The company does not have to pay a regular salary or other compensation like they would for a regular employee.

Product or company branding is paramount to a company’s success. For example, a video company might desire strong logo branding. An ad agency or advertising agency might require a specific type of branding. Marketing consultants know specific techniques that contribute to creating a recognized brand. The marketing professional develops a marketing plan that incorporates a logo designated to target a specific audience. For example, developing a catchy logo that appeals to young males under thirty or a logo that should appeal to younger teens.

The marketing consultant will lend their expertise to web design and web marketing campaigns. The consultant will analyze the web pages on the site for flaws that might affect the site negatively. They will design a more efficient website and optimize the site for the search engines. Thus, attracting more traffic and potential sales.

Hiring knowledgeable Marketing Expert Paul Cookson for your business is the first step to guaranteed marketing success. Contact Marketing Expert Paul Cookson for a consultation.

Why Should You Hire a Marketing Expert?

Internet marketing can be a daunting business if you don’t know how to do advertising. For this reason, many new comers often find an e-business overwhelming and difficult. Although there are many ways of online advertising and promoting techniques, it becomes difficult for an online marketer to do things in a well-planned manner. That leads them to fail in the business eventually. However, there is a solution for this as well. Just by taking help from a professional advertising agency, an online marketer can perform his tasks without any hassle. In fact, a professional team can also help the marketer in learning the complexity of the process easily.

Now that you know about a professional marketing and advertising agency, you should know how they can help you in your business. Before hiring an online advertising agency, you should know these details. Of course, it is important for the client to see if the company is licensed or not. Also, the agency should have some action plans for different circumstances. In that way, you will find different ways to combat with your business difficulties without any issue.

In short, an Internet marketing expert helps the business owners in making some business plans, advertising campaigns, advertisement designing, and executing the plan for promoting the business. A professional advertising agency will help you in understanding different types of advertising methods, costs involved, campaign designing, and SEO methods for your business. All these intricate processes are extremely important for any online businesses. Whatever the circumstances are, an Internet marketer will be highly benefited if he considers hiring an advertising agency for his business planning.

A professional advertising agency will help your business to grow in many ways. As the base of online marketing is advertising, you will see a good progress in product promotion once you start to advertise your product. These professionals will set a new advertising method for promoting your product. Due to these SEO friendly promotional techniques, your product will get a wide online visibility in no time. Also, reaching the required target customer can be easier if you are able to drive massive traffic to your business website. In short, a professional advertising agency will help you to not only get more online traffic, but also in reaching your target customers eventually.

Range of Services like Web Design and so on

These professional Toronto advertising agency groups offer a range of services to meet your needs. Choices include web design, marketing consultation, video production, SEO marketing, and even marketing analysis. Each of these services is custom tailored to meet the need of clients based on their business and situations. These Toronto advertising groups also offer full-time consulting services for those who need professional help for bringing their business back to line. These agencies not only have marketing consultants, but also include Internet marketing experts who will help you in dealing with several business related circumstances without any hassle.

Another advantage to hire an advertising and marketing expert is to learn more about intricate processes and opportunities involved in online marketing and its sub-branches. That will certainly prepare the online marketer to reach a diverse niche to sell, advertise, and promote his product or services. Hiring an ad agency is certainly advisable for all small and established online business owners if they want to promote their business in a better way.

5 Reasons Why Expert Marketing Advice Can Save Your Business

If you’re a Toronto based business owner that’s planning on setting up an advertising campaign or launching a marketing strategy, it’s a good idea to get outside help from a marketing consultant. An experienced Toronto marketing consultant can help you make the right decisions, improve your existing campaigns, save you money, and revise your plan for better results. The value of marketing advice from a marketing professional is immense. Here are a few reasons why.

First of all, a marketing consultant has the experience of working with many different clients, so he will understand what works and what doesn’t. You won’t have to go through the costly and time consuming process of figuring out how to make your marketing produce results. Consultants also specialize in different areas of marketing and mediums, which means that you’ll be able to tap into years of industry experience.

Second, you actually save money by working with an expert. Many business owners look at hiring an expert as an expense when it’s actually an investment. Something as small as having an expert look at your ad and improve it can easily improve your results by thousands of dollars. Having an expert improve your overall marketing plan and strategy will yield even better results. This is especially valuable if you’re investing heavily into advertising and marketing.

Third, you know you’re working with somebody that’s focused purely on the results. The one thing that should be immediately apparent is that working with a Toronto marketing consultant has a distinct advantage over hiring a new employee. An employee will need training, guidance, and comes with overhead costs. A good marketing consultant understands your time and money is important. That’s why a good consultant’s goal will be to generate a positive return on investment as a result of using his services.

Fourth, you get an objective look at your business. While you know your business better than anyone else, there will always be things that you’ll overlook for the very same reason. An outside expert will help you identify blind spots, come up with new ideas, and even pinpoint assets you never thought exited. A consultant can also breathe new life into your campaigns if your creative/marketing team has run out of ideas.


Marketing consultants make sense

Finally, a marketing consultant can help you make the most of what you have. It may initially seem counterproductive to hire a consultant when you have a limited budget. But the truth is that if your budget is limited, investing your money into the right strategy and medium is vital. A consultant can help you build a plan and strategy that maximizes your budget while also helping you leverage many aspects of your business.

If you’re looking for outside help, contact AdArmyGroup to setup a consultation with marketing expert Paul Cookson. Paul Cookson has a proven track record of helping businesses of all sizes succeed with their marketing and get established on the Internet. If you want to learn more about Paul Cookson’s credentials, you can visit his website at

5 Reasons Your Business Needs a Marketing Consultant Now

As any business owner can attest, turning over any part of your “baby” to a stranger can be akin to surrendering a kidney without anesthesia. There comes a point, however, for every business owner when you must admit that you can no longer do it alone. If you want to become, or remain, successful you’ll need to call in professional help. How do you know when it’s time for you to hire a Marketing consultant like Paul Cookson who is based in Toronto?

  1. Your business is losing money.
    Without a well developed marketing plan your customers can’t find you or the product you have to offer. You owe it to yourself and your customers to let them know how to find you. You need to advertise. Whether your need is multimedia, SEO, print or a combination of the three, an experienced marketing consultant can help you design a plan for your business that will put you in front of the people who want what you have to offer.
  2. You have no idea what your prospects really want.
    In the excitement of developing your product or service it is easy to loose track of the people you were originally trying to reach. A professional marketing consultant can help you target prospective customers and show them exactly what you have to offer. Skilled marketing consultants know how to get inside the prospect’s head, divine their needs and speak their language.
  3. You have no online presence.
    These days if you don’t have a website you might as well be invisible. A marketing consultant can help with web design, advertising, email newsletters, video production, and a variety of other services to make your business shine on the web. Your website should be your electronic business card, allowing customers to shop for your product or service even while your sleeping. Without it your business is only working part time.
  4. You have no marketing plan or your plan just isn’t working.
    You launched your business with no marketing plan or one that has failed to produce the results you had hoped for. A marketing consultant will bring instant experience and expertise to you project, as well as a fresh set of eyes. It’s their job to help you understand what works and what doesn’t and make it run smoothly so that you can tend to business.
  5. You’re to busy running your business to market full time.
    Your business is keeping you busy, but you know you should be doing better. The problem? You simply don’t have the time to work on marketing as well as everything else that needs to be done. A marketing consultant can offer services tailored to your vision of your business and send your sales to the next level.

If you’re ready to take your business higher, it’s time to hire a professional who knows how to get it done. Paul Cookson of Ad Army Group Marketing Services, Toronto and his team can see that your multimedia advertising is a cut above the competition.

Why it’s Smart for Companies to Call in a Marketing Consultant

Does your company appeal to the right buyers? What’s your company’s mission? Who are your ideal customers? Who are your top competitors and why? What is the value of a new customer? These are just some of the many questions asked to potential companies that need help from a marketing consultant. The best advertising agency in Toronto would love to be of assistance in building and expanding your company’s brand. When finished reading, please pick up the phone and call ADARMYGROUP for a consultation with marketing expert Paul Cookson.


Who is marketing expert Paul Cookson? 

He is a key consultant in our advertising agency located in Toronto. His track record for expanding the sales of many top elite companies is widely noted and respected. He has the know how to help launching companies establish themselves. For companies who are facing hard economic times, he can not only turn it around but also make your company prosper and grow. With over 20 years of experience in marketing and sales, he can help clients achieve their marketing goals.

Why is it smart for companies to call in a marketing consultant? Every business needs clever and effective marketing strategies. Due to the changes in the economic climate many businesses are struggling to adapt their marketing campaigns. Our advertising agency in Toronto has experienced marketing consultants ready to reconnect businesses with customers and promote their products and/or services.

The ADARMYGROUP can find the best uses of a company’s marketing budget. The client has the option of choosing how to advertise with the advertising agency. It can be through the web, print, radio or television. If you want to add interest in your brand, our Toronto based advertising agency has an excellent, professional and talented video production team. Videos are an effective way to reach your audience as it creates visual stimulation, appeals to both new and old customers. The video can be used on the company’s website, YouTube, and social sites for more exposure, therefore expanding the brand.


Maximize your Exposure

A marketing consultant from our adverting agency based in Toronto will help businesses find the best marketing tools to get the maximum exposure. A great, attractive and easy to navigate web design can be the make or break of a sell. Customers want easy accessibility and today companies can benefit from mobile sites for customers using smartphones and tablets. The company’s website could receive an upgrade or be setup with the assistance of our advertising agency in Toronto.


Based in Toronto

Our Toronto based advertising agency is waiting to help small businesses just like yours to make a huge impact with ways to better market your brand. Being one of the top ad agencies in the area, we will love to work with you. The potential to reach more customers is just a phone call away. It’s proven that without a marketing consultant, businesses have a higher chance of failing; don’t let that happen to your business. Make a wise decision to invest in your company to help it grow and last throughout any economic climate. Be a step ahead with our innovative marketing tactics. Call the Ad Army Group today for a consultation. Your company depends on it!

5 More Reasons to Hire a Marketing Expert

So, you’ve made it through your first series of challenges as a business owner. All of the planning, preparation, study and sweat equity you’ve put into your money making venture has taken you this far, but what will the future hold? Will you and your staff have the answers to the obstacles and challenges to come? Navigating the tumultuous sea of owning and operating business can be daunting, but just as a ship doesn’t leave port without proper navigational tools, your business won’t be ready for the next step without a marketing consultant to illuminate the path.

Here’s the top five reasons your business needs a marketing consultant on your team:

  1. Expert Knowledge
    Face it, no matter how many years of industry experience or the business skills you and your staff has, a professional marketing consultant is going to know things you don’t. A marketing consultant has worked with multiple clients in the same sector for a long time, giving them insight that you don’t have. A marketing consultant’s job is to understand every aspect of their market and sector, inside and out.
  2. Best Practices
    Marketing consultants understand what a successful business looks like.
    You’ll be able work with someone first hand who has seen the problems most businesses in your field run into. This translates to knowing what the best practices are to avoid the common pitfalls and positions your company for optimal success.
  3. Cost-efficient
    A marketing consultant is only going to be around when you need them to be. It isn’t like hiring a new employee– you only pay for the services rendered and there’s no training involved. In the end, the cost to you for a marketing consultant versus hiring a new employee is going to be significantly less.
  4. Connections To Other Industries
    Do you need an advertising agency, web design done or video production? In addition to all of the relationships a marketing consultant acquires over the years, they also develop relationships with the industries you’re going to need help from.A marketing consultant will be able to step into your problem, recognize the resources you need and plug you in to the appropriate channels.
  5. Peace of Mind
    If your company is like most others in this economy, you and your staff are overworked and stressed. Knowing that your company has access to such a wealth of knowledge and experience through a marketing consultant can help you breathe a bit easier and focus on other areas that need your attention.

For someone who’s serious about their business reaching the next level and surviving the rocky waters of business, hiring a marketing consultant is a no-brainer. You’re saving valuable time and money on a service all businesses desperately need and your staff will be in better spirits as well, knowing they have an expert on the team with the sole task of keeping your business afloat and running efficiently. So, give marketing expert Paul Cookson a call today and catapult your business to success.

Five Reasons to Hire a Marketing Expert

Any Business area for the most part is a cut throat industry. The first person to market with the best advertising campaign and the best product at the best price is typically the winner. There is a way to shift the paradigm to weigh in one company’s favor over another. This is done through innovative and strategic web design and marketing that pulls in customers and sells products. Finding an advertising agency to help with this task is a wise move.


Pick  a Toronto Marketing Consultant? 

A marketing consultant will offer many advantages when designing and implicating an online marketing strategy in Toronto. First and foremost, the present employees for a company already have enough duties to already do. Trying to take on the responsibilities that an ad agency would and could handle is not among them. The company employees need to concentrate on the development and fabrication of the product line.

The choice to hire a marketing consultant in Toronto will also allow the company to broaden their horizons. A marketing expert like Paul Cookson will be able to garner a different perspective on the product and services that the company offers. This will allow for things like video production and email campaigns to focus on a new way of seeing the company.

Consistency is another reason why hiring a marketing consultant makes sense. This consistency entails relating all forms of marketing to one another. It also means optimizing one’s SEO presence on search engines so that more customer and prospective customers get exposure to the company’s name and product. Consistency will also aid in pinpointing new tactics that can be used in order to garner a greater share of the Toronto market.


Fast Turn over of Marketing ideas

Faster turn over is another aspect that a marketing consultant can bring to a company. It is one thing to get the word out about a company and have a solid online marketing plan. Although if these tactics do not bring customers and sales to the company, they will eventually cease to exist. A marketing consultant will be able to design a solid plan that will result in more sales faster. This will drive up the bottom line and result in greater profits.

Cost is one thing that gets the attention of every CEO and company. A marketing consultant in Toronto is just plain smart because this person will cut costs. Hiring a full time, on staff marketing consultant will cost a lot to train and maintain. Although hiring a marketing expert like Paul Cookson can be done on an as needed basis.

Many times a marketing consultant is someone that can be hired on for blocks of time and let go and re-hired as needed. They will be able to bring the most effective strategies for marketing your company and products without costing the company a ton of money or investment in training This keeps the up front costs down so that the company can use the profits they earn to grow and expand in the Toronto area. Whether SEO content, or seeking an innovative web design Toronto marketing consultants can meet the need.

Why Your Business Needs A Marketing Consultant?

Grabbing the attention and interest of buying consumers is the one way to assure the success and the growth of any business or product. Making the consumers pay attention to your product and company can be difficult, which is why a marketing consultant in Toronto is an ideal investment in the health and longevity of your business.

An advertising agency will have the experience and the people to formulate strategies that will optimize the business presence through online marketing and search engine optimization. A marketing consultant in Toronto will have the innate knowledge to create and implement marketing strategies. This includes unique and original web designs and video production.


Detailed Marketing Plan

A marketing consultant will create a detailed marketing plan for the company. This individual will also determine and develop a marketing message that will appeal to the people of Toronto. The marketing consultant will also identify the right mix of strategies, like video production and SEO items for the web that will get the message out on your company.


Ad agency in Scarborough is an advertising agency that gets results. Each ad agency has people like Marketing expert Paul Cookson that are simply waiting for their break to make a name for themselves. The professional marketing consultant will monitor results of their work and alter them as needed in order to get the best possible outcome for their clients in Toronto.


Well Rounded advice

Although, what a marketing expert like Paul Cookson would tell a business seeking to hire a marketing consultant in Toronto and the surrounding areas is that the person one hires needs to have an innate knowledge of more than just marketing. The marketing realm is important, but the really qualified and talented marketing consultant will also be well equipped to deal with areas like business, communications and psychology These field will help the individual execute and implement marketing strategies more wholistically and more effectively.


Know the Market

Knowing the consumer base in Toronto is half the battle. One must be able to identify what the consumers are looking for and what they want to hear before any marketing plan will be effective and garner the results that the company desires. The talented consultant will be able to identify the strategies necessary for optimal results and profit gain.

The business world can prove to be a demanding and stressful place. Why stretch the talents and abilities of present employees to attempt to market products and services when there are many qualified marketing consultants in the Toronto area? This just makes no sense and can actually cause a business to fold and maybe even close from the pressure.

Time management and people skills are two of the most important facets of running a business. Using a marketing consultant that can implicate unique and innovative web designs, SEO content and video productions makes good money and business sense. Online marketing will saturate the consumer base and reach out to prospective clients that can help propel a business to their next level of operations. Consultants have the knowledge and the experience to do that for your company. is Smart Marketing Help

Both small and large businesses face many marketing challenges today. With so many distractions competing for people’s narrow attention spans, it can be hard to make the right people hear the message. There is also a lot of competition for their pocketbooks. To break through the background noise and encourage customers to seek out their store and services, businesses should consider hiring a Toronto marketing consultant such as They will tailor the message, assist in the delivery, and help meet sales goals through more effective marketing.


Call in a Toronto Marketing Consultant

Calling in a marketing consultant is a smart decision because the right message can make a tremendous difference. Paul Cookson is the CEO of and he has a lot of experience in website design and search engine optimization. is based in Toronto but it has clients around the globe, including hockey legends, sports franchises, and other big name figures who trust him to make, shape, and spread their message. A business’ leadership team has many demands on their time and concentration. These distractions can impact the quality of the message they want their customers to know. However, after hiring they will have a designated marketing consultant to help them decide exactly what they wish their customers to know, and how best to say it.

Once the message has been crafted, it is time to deliver it. Here, Cookson and’s vast experience in web design and search engine optimization will be invaluable to the businesses they advise. As an online marketing consultant, they have the internet background and experience needed to spread the message across the internet effectively. The right customers are out there, the trick is to have them notice the company and go there pocketbooks and all. This is a task many business leaders simply do not have the time to undertake on their own. That is why they turn to marketing consultants, and is a trusted, successful agency with a proven track record in getting that message delivered to the right people.


Get the right message to your customer base

The right message and the right delivery can come together to directly benefit a company’s bottom line. After the recession, many people have become very careful in how they are spending their money. They want to know that they will be getting the best deal. Meeting sales goals in this environment can be difficult. The right marketing strategy can counteract those pressures and help any company earn the money they need. When the message and the delivery are not delivering the financial results a company desires, it is time to hire a marketing consultant of’s caliber and track record to turn things around. is a Toronto marketing consultant with a strong online presence and skill set, as well as a proven record of success. They can help any business, small or large, develop the right message, send it to the right people, and help a business earn more money. Marketing expert Paul Cookson understands this, and is ready to help.