A Toronto marketing consultant does much more than research and suggesting marketing venues. Marketing expert Paul Cookson helps businesses worldwide consolidate their marketing efforts, developing a brand with a unified approach to web design, video production, retail signage and more. Every aspect of a business’s marketing plan is coordinated and each aspect is stronger when it reinforces the same primary message.
Imagine your business hires an SEO company; an ad agency and a third company to design and print your business cards. Each agency will decide what your brand’s message should be and then they will work to promote your business using their own methods and ideas. Your brand presents mixed messages to customers with no one message reaching all of your potential customers. A marketing consultant will coordinate your brand’s message across all channels, making it far more effective.
Ad agency for small business
When you hire a Toronto marketing consultant, you’re hiring an ad agency to research your target customer’s needs and then unify your offline and online marketing efforts to attract your target customer’s attention. Your brand will appear to your target customer as the perfect solution to their needs.
Marketing expert Paul Cookson
Marketing expert Paul Cookson works with all types of industries, tailoring his methods to help you reach your specific goal. As Toronto’s top marketing consultant, Paul has the experience to understand what you want to achieve and he has the resources to make it happen. For example, his tips on how to make yourself an expert in your industry are invaluable. When the public sees you as an expert, your business will attract highly qualified customers who are already sold on your product or service.
While you are an expert in your industry, it does not mean you are an expert in marketing. It is a smart business decision to get expert help in areas where you are not knowledgeable so you can concentrate on what you do best. You would not neglect your business website while you learned how to repair your computer so why neglect online marketing while you learn how to do it. Let a marketing consultant worry about online marketing while you create a product worth marketing.
For new businesses, a Toronto marketing consultant will give your company a head start in a highly competitive marketplace. Getting expert advice actually saves you money; you will not waste your marketing budget on things that do not work well for your industry. For example, not every industry finds new customers with professional video production but for certain industries, video marketing is the key to brand awareness. Start-ups with limited budgets need professional advice to distribute their resources where they will be the most effective.
If your business’s marketing plan isn’t as effective as you would like it to be, call the Ad Army Group for a consultation with “marketing expert Paul Cookson”. Paul and his army of marketing experts will put their experience to work for you, helping you dominate your industry with their proven methods.