Evolving Advertising for the 21st Century

Marketing has evolved over the years. Many people remember when marketing meant getting the best television slots, or putting out ads in the newspapers. While those still play a vital role in getting the word out about a company, the explosion of media options in the last decade has really changed the nature of the advertising game. To have the best chance of success in the modern marketing landscape businesses and individuals need to take advantage of these digital changes with Ad Army Group, a marketing consultant firm.

In this digital age, people expect their interactions with corporations and celebrities to be responsive. Understanding this fact is the key to understanding the larger changes which have taken place in advertising. A marketing consultant can use video production and web-based interactions to really bring a company to life. Ad Army Marketing Group can capitalize on their highly skilled video production team to build up the brand identity of their clients and tell the client’s story. This level of interaction and community is part of the 21st century advertising world and can really make a difference for any business no matter how big or small.

Need a Marketing Expert? 

Marketing expert Paul Cookson is the CEO of Ad Army Marketing Group and through his leadership the company has really been able to help a lot of businesses both large and small with their transition to digital advertising. One of the centrepieces of that digital advertising is web design. The right form of web design through a skilled ad agency such as Ad Army will further establish the brand, the story, and communicate the company message clearly and effectively. A good website should engage the customer and make it easy to accomplish whatever task or goal the company has for its online presence. The world wide web is the new television or radio for the Millennial generation and should receive the same level of expertise from any marketing consultant.

These changes have forced advertising agencies to change the way they do business, but a good marketing consultant will still pledge to deliver the message the way the customer needs it to be sent. This has never changed. A good video can still make or break a company whether it is sent through a television screen or uploaded to the corporate website. A message placed on a website will still encourage customers.

Marketing consultant Paul Cookson is an expert at all forms of digital advertising from video production to web design and beyond. He understands how the advertising and marketing world has changed and he can utilize those changes to better promote the companies he serves. So if you want to get ahead of the curve and really establish your business in the digital world then you need to contact this Toronto marketing consultant team. As a Toronto marketing consultant Ad Army group might work with companies around the world, but they still have a close tie to their roots and are a true Canadian ad agency.