Why Many Businesses Fail To Grow

In today’s market it’s easier than ever to grow a business but it’s also easier than ever to see a business fail. The reason many businesses fail to grow is not because they don’t have a great product but because they don’t seek out a marketing consultant. An entrepreneur may know more about the product or service that he offers than any other business owner in his area; but if he doesn’t know how to get the word out to his community, the chances of growing his business are slim.

Understanding Marketing? 

For some businesses, understanding the many nuances of marketing to the public can seem overwhelming. Developing an action plan that will promote a business, takes creative strategies, the kind that an experienced marketing consultant can provide.
From choosing the correct name, to building a website, , to keeping up with the newest ways to promote through social media; a good marketing consultant like the ones on team Ad Army Group Marketing Services can create a successful campaign that drives business to the next level.
Today, just about every business has a website, but having a webpage that only states the name and address of the business is nothing more than having a listing in the old telephone books from years ago. Today’s websites need to be more than just static information. A successful website will captivate the viewer with images, quality content and a call to action. However, a website with such appeal isn’t easy to design and maintain, that’s why hiring a great marketing consultant is a good idea.

Staying up to date on the newest SEO strategies and social marketing trends can be a daunting task. With search engines changing their algorithms on a near constant basis, trying to keep up with the rules, so that your website doesn’t go down in rank, can seem like an endless job. But for a marketing consultant it’s a welcome challenge.
Between Facebook, Twitter and Instagram, today’s consumers are turning more towards businesses that engage in conversations with them and offer a personal touch. That’s why many successful businesses have turned to hiring a marketing consultant to help with the daily task of social marketing.
Maintaining a consistent image of a business is paramount. Many business will hire a different advertiser for every venue they use wich doesn’t allow for unity. However, with a marketing consultant keeping the business can create a consistent, lasting impression that consumers begin to recognize and depend upon.

Take your business to the next level

Taking business to the next level requires an experienced Marketing Consultant like Paul Cookson. With years of experience Paul understands the marketing strategies required to take your business to the next level. His list of clients ranges from Loblaws supermarket chain to Toshiba and professional athletes. If you’re ready to take your business to the next level pick up the phone and now to schedule an consultation with Paul.

Why It Is Smart for Companies to Call in a Marketing Consultant?

It is hard enough for businesses to stay on top of their game in providing a quality product at a competitive price while maintaining excellent customer service without worrying about staying on top of the latest trends and techniques used in marketing. This is especially true in today’s digital age where the most efficient methods are constantly changing. That is why a lot of companies are investing in themselves by hiring an outside advertising agency to handle their marketing needs.

Ad Army Group Marketing Services is a premier advertising agency in Toronto with both the experience and expertise to provide your company with a custom and aggressive advertising campaign.

Advertising on today’s internet is a far different task than it was ten or even five years ago. Because of this, simply learning the basics of internet advertising and attempting to do it yourself can put you behind the ball and result in your company falling behind the competition. Getting into the first few pages of Google and other search engines’ results is critical to your company’s visibility on the internet. The algorithms that these search engines use are constantly improving and what worked just a few years ago is less effective now. An advertising agency, like Paul Cookson’s Toronto based Ad Army Group Marketing Services, is able to focus solely on this changing landscape and provide your company with cutting edge techniques that ensure that you will stay one step ahead of your competition.

The benefits of using an advertising agency are not limited to bringing aboard the expertise of a company like Ad Army Group Marketing Services, but also help increase the talent pool of your company. If you were to hire an individual, from either within or from outside of your current employee pool, your advertising talent would be limited to that one person. Even after that employee gets up to speed with your company’s practices and with the current internet advertising landscape, your advertising talent pool would still be limited to that one individual. Everyone in business knows how true the old adage “two heads are better than one” can be, but this applies double to the constantly changing landscape of internet advertising.


A group of experts behind you

An advertising agency consists of a whole group of people, each with their own talents and potential to innovate. Hiring those people to work for your company, even in an outside advertising agency capacity, adds those people to your talent pool. An advertising agency is as dedicated to advertising as you are to your product, that means they are constantly looking to innovate and find an edge that gets your company more exposure.

Advertising cannot be industrialized with a one-size-fits-all approach. Every company has its own audience it is trying to reach and actions they would like them to take. An individual plan is needed to get the most out of any advertising campaign. Ad Army Group Marketing Services has the expertise, experience and innovation to make sure your company gets the marketing it needs.

Why Should You Hire a Marketing Expert?

Internet marketing can be a daunting business if you don’t know how to do advertising. For this reason, many new comers often find an e-business overwhelming and difficult. Although there are many ways of online advertising and promoting techniques, it becomes difficult for an online marketer to do things in a well-planned manner. That leads them to fail in the business eventually. However, there is a solution for this as well. Just by taking help from a professional advertising agency, an online marketer can perform his tasks without any hassle. In fact, a professional team can also help the marketer in learning the complexity of the process easily.

Now that you know about a professional marketing and advertising agency, you should know how they can help you in your business. Before hiring an online advertising agency, you should know these details. Of course, it is important for the client to see if the company is licensed or not. Also, the agency should have some action plans for different circumstances. In that way, you will find different ways to combat with your business difficulties without any issue.

In short, an Internet marketing expert helps the business owners in making some business plans, advertising campaigns, advertisement designing, and executing the plan for promoting the business. A professional advertising agency will help you in understanding different types of advertising methods, costs involved, campaign designing, and SEO methods for your business. All these intricate processes are extremely important for any online businesses. Whatever the circumstances are, an Internet marketer will be highly benefited if he considers hiring an advertising agency for his business planning.

A professional advertising agency will help your business to grow in many ways. As the base of online marketing is advertising, you will see a good progress in product promotion once you start to advertise your product. These professionals will set a new advertising method for promoting your product. Due to these SEO friendly promotional techniques, your product will get a wide online visibility in no time. Also, reaching the required target customer can be easier if you are able to drive massive traffic to your business website. In short, a professional advertising agency will help you to not only get more online traffic, but also in reaching your target customers eventually.

Range of Services like Web Design and so on

These professional Toronto advertising agency groups offer a range of services to meet your needs. Choices include web design, marketing consultation, video production, SEO marketing, and even marketing analysis. Each of these services is custom tailored to meet the need of clients based on their business and situations. These Toronto advertising groups also offer full-time consulting services for those who need professional help for bringing their business back to line. These agencies not only have marketing consultants, but also include Internet marketing experts who will help you in dealing with several business related circumstances without any hassle.

Another advantage to hire an advertising and marketing expert is to learn more about intricate processes and opportunities involved in online marketing and its sub-branches. That will certainly prepare the online marketer to reach a diverse niche to sell, advertise, and promote his product or services. Hiring an ad agency is certainly advisable for all small and established online business owners if they want to promote their business in a better way.

Why Hiring A Marketing Expert Works

When sales stagnate or decrease, most businesses’ first thoughts are to increase advertising or marketing. Some will attempt this in-house with the staff they have on hand but the savvy business owner will consider a marketing expert such as marketing expert Paul Cookson at adarmygroup, an advertising agency in Toronto.

Many business owners ask, “Why hire a marketing expert?” With the economy the way it is, it’s hard to justify the cost of an advertising agency. It’s just doing a bunch of advertising and promotion. How hard could that be?

So, they pick an employee, task them with updating the marketing and advertising and walk away after approving the budget. Later the employee shows the manager the new marketing pieces and how they should be distributed and the company runs with that.

Unfortunately, the employee tasked might not be the best person for the job. Or have the expertise to do the job and when the proposed marketing or advertising fails to increase sales, brand awareness, market share or whatever the goal might have been, this results in money wasted. A marketing expert from an advertising agency could have prevented that.

A marketing expert from an advertising agency is a person who understand how marketing and advertising works together to drive sales. Increased sales are the bottom-line of any marketing campaign. Companies might claim they are looking for brand awareness but they want this brand awareness to translate into increased sales. The same applies to market share, customer loyalty, or whatever the current stated goal is, the desired result is increased sales.

A marketing expert from an advertising agency can assure that advertising dollars spent are spent in a way to achieve stated goals as well as the desired result. He or she will know how the customer for this product or service can be reached and reached efficiently, whether this is through print, the internet, or videos.

A marketing expert has much to offer to both the established and newer companies. To both types of companies, an outside marketing expert can bring a fresh set of eyes to the current advertising. They provide web design and video production for a new way to reach customers.

They also have no ‘sacred cows’ such as the way it’s always been done. A marketing expert will look at existing advertising, see what’s working and what’s not and proceed according. Even if this means rebuilding the marketing plan from the ground up.

A marketing expert will have no problem coming in and looking at the marketing in place eliminating ones that don’t work. They can also help implement new strategies such as social media, if necessary.


Cost effective marketing consultant

A marketing expert or advertising agency can be the most cost effective way to achieve goals while still staying on budget. A marketing expert from an advertising agency like Paul Cookson at adarmygroup, in Toronto can help establish the businesses brand and get sales moving in the right direction.

5 Reasons Why Expert Marketing Advice Can Save Your Business

If you’re a Toronto based business owner that’s planning on setting up an advertising campaign or launching a marketing strategy, it’s a good idea to get outside help from a marketing consultant. An experienced Toronto marketing consultant can help you make the right decisions, improve your existing campaigns, save you money, and revise your plan for better results. The value of marketing advice from a marketing professional is immense. Here are a few reasons why.

First of all, a marketing consultant has the experience of working with many different clients, so he will understand what works and what doesn’t. You won’t have to go through the costly and time consuming process of figuring out how to make your marketing produce results. Consultants also specialize in different areas of marketing and mediums, which means that you’ll be able to tap into years of industry experience.

Second, you actually save money by working with an expert. Many business owners look at hiring an expert as an expense when it’s actually an investment. Something as small as having an expert look at your ad and improve it can easily improve your results by thousands of dollars. Having an expert improve your overall marketing plan and strategy will yield even better results. This is especially valuable if you’re investing heavily into advertising and marketing.

Third, you know you’re working with somebody that’s focused purely on the results. The one thing that should be immediately apparent is that working with a Toronto marketing consultant has a distinct advantage over hiring a new employee. An employee will need training, guidance, and comes with overhead costs. A good marketing consultant understands your time and money is important. That’s why a good consultant’s goal will be to generate a positive return on investment as a result of using his services.

Fourth, you get an objective look at your business. While you know your business better than anyone else, there will always be things that you’ll overlook for the very same reason. An outside expert will help you identify blind spots, come up with new ideas, and even pinpoint assets you never thought exited. A consultant can also breathe new life into your campaigns if your creative/marketing team has run out of ideas.


Marketing consultants make sense

Finally, a marketing consultant can help you make the most of what you have. It may initially seem counterproductive to hire a consultant when you have a limited budget. But the truth is that if your budget is limited, investing your money into the right strategy and medium is vital. A consultant can help you build a plan and strategy that maximizes your budget while also helping you leverage many aspects of your business.

If you’re looking for outside help, contact AdArmyGroup to setup a consultation with marketing expert Paul Cookson. Paul Cookson has a proven track record of helping businesses of all sizes succeed with their marketing and get established on the Internet. If you want to learn more about Paul Cookson’s credentials, you can visit his website at www.paulcookson.com.

Smart Companies Invest Wisely

The wisest investment a company can make right now that will affect their future is to hire a marketing consultant. You want someone who will understand your needs and offer you excellent advice that will get your business going if you are just starting out or propel it to the next level with ease and precision. Someone who analysis and understand the big picture and who can guide you through a step-by-step process.

In order for a business to be successful you need a marketing consultant that understands adequate web design. Your design speaks volumes but there is also an interesting balance between graphics and copy that make it an art like no other. A marketing consultant who has your interest at heart understands how to make this art come alive on your website. They understand that your site is your company’s representative that is available 24/7. It is essential that your customer feels welcomed. That you capture their interest in order for them to stay, gain trust and eventually win them over.

A wise company invests in a marketing consultant that knows about the power of visual marketing. You will find consultants who stay just about the cutting edge of how to attract the market that will prove to be a wise move. Proper video production is essential when drawing in people to notice your company. Here too, you will find that a marketing consultant will prove to be invaluable when they advice you on the best approach when it comes to video marketing. Graphics and copy when done right is extremely powerful, combine that with video and you can have an explosive potential of reaching a wide audience in a short amount of time.


Marketing Consultant adds value

A smart company that knows the value of a marketing consultant will be please with excellent results. These results will be seen by the active and timely marketing that takes place in social media. Here your consultant will guide you through the process of how to engage with your audience. They can give you advice on the best way to market your products or services using social media marketing. A marketing consultant can advice you on how to make your message go viral. Another essential is that a marketing consultant can advice you on the correct way to handle the power of social media so that it does not get out of hand in a negative way. You can handle matters correctly with proper advice.

Marketing expert Paul Cookson, CEO of adarmygroup, offers you the timely marketing advice your company needs run a successful campaign. This team’s marketing expertise can position your company to have an advantage over your competition. You will discover that this cutting edge Toronto advertising agency has your success as top priority. You will be impressed by their incredible portfolio of extremely satisfied customers. This ad agency takes a look at your company’s interest and is simply a toll free call away.

Good Marketing Advice can Save Your Business

As a business owner, your number one goal should be to improve your customer relations, the product that you make available to those same customers and the amount of customers that you bring to your door. With that in mind, if you are doing everything in your power to increase your business and none of it is working, you may need to contact an advertising agency in Toronto. No matter how many tools you use, whether newspaper advertising, networking or social media, you may just need to improve your web design in order to keep your visitors coming back for more.


Expert help can make a difference

Enlisting the services of a Toronto advertising agency does not necessarily mean that you don’t know what you are doing, but considering the fact that they are experienced in the field, they could make all the difference in the world. Don’t be fooled by family and friends when they tell you that you are doing a good job, because they may not be in a position to see what your bottom line is. The truth of the matter is that an experienced ad agency will almost always give you the results you are looking for.

Not every advertising agency in Toronto can give you the results you need though, so before you actually hire an advertising agency, make sure that they have a good track record. You should begin by asking questions and asking for references, but don’t be afraid to accept advice. Always remember that these agencies have only one goal and that is to help you improve your customer base.

You can be assured that they will have a plan in place which will include paying close attention to your competitors. The Toronto advertising agency that you choose should be an expert in the industry, which simply means that you should have a full staff that is ready to cater for your advertising needs. With marketing expert Paul Cookson on the team of the advertising company, you will know that his experience being brought to bear will put your company where it needs to be, at the top of your class.


Don’t do your own marketing if you have no experience

Most people who attempt to do their own marketing may not understand that they need to put a fair amount of research into it. Because they fail this simple requirement, they end up having the wind knocked out of their sails and their advertising plans are unsuccessful. Once you find the right advertising agency in Toronto, a plan can be put together and research can be completed.

There is no need to be concerned about research when it comes to your marketing plans and they will make certain that all your goals are met. The bottom line is that the hiring of a Toronto advertising agency will give you all the tools you need to make your advertising projects a success. If you need to have a professional video production completed, they can make it happen for you. So stop trying to do the job yourself, give it to the people with the experience.

Hiring a Marketing Expert Revitalizes a Business

A marketing expert assists individuals and companies in their marketing efforts to ensure that they achieve the desired result. The marketing specialist evaluates the client’s products or services and then recommends a mix of marketing strategies for effectively promoting his client’s offerings or business. In many cases, the marketing expert also monitors and tracks his client’s efforts so as to change or adjust his strategies when necessary, to boost his client’s business.



Many businesses have a website. In fact, it’s very rare to find a business that doesn’t have a website. While there are some individuals and companies who have the ability to set up a website, many business owners have realized that setting up a professional website in consultation with a marketing expert or an advertising agency is a wise move. A marketing consultant, such as Marketing Expert Paul Cookson, can help ensure the website not only looks impressive, but also that it is easy to navigate and provides valuable content for visitors and potential customers.


So is Content

Quality content is essential in gaining people’s trust and boosting the credibility of a business. That is why it’s so important to hire an experienced and knowledgeable advertising agency or marketing expert like Marketing Expert Paul Cookson to handle your marketing and promotional needs. In addition to providing web design services and creating good content for your website, a good advertising agency or marketing expert can also provide assistance with video production. Videos are a popular method of promoting a company’s products, services or other offers to a global audience, and it is important to include this strategy in your marketing mix.

The marketing expert you choose may also offer services that include monitoring or even participating in interactive aspects of your website, such as a photo gallery, blog or even forum. A marketing specialist that operates an advertising agency in Toronto or any other city, will usually have great expertise in web design. The ad agency can also work to drive targeted traffic to company websites. An advertising agency needs to have professionals who know how to generate website traffic in order to ensure a high ranking position in search engines. If you hire a proficient advertising agency or marketing expert like Marketing Expert Paul Cookson, you can rest assured that you are dealing with a knowledgeable company.

Search engine optimization, also known as SEO, is another important service offered by an advertising agency, web design company or marketing specialist. These professionals incorporate search engine optimization techniques when setting up a website and creating content so that Internet users can find the website. It is important to keep in mind that there are millions of websites or businesses competing with your business. When your prospects or potential customers type in a keyword related to your business or product, they will visit websites that appear on the first page of search engine results listings. An advertising agency or marketing specialists, such as marketing expert Paul Cookson, can use effective search engine optimization techniques to get your website on top positions in major search engines. There is so much competition that you need the services of a reliable advertising agency or marketing expert, whether you are in Toronto or another area, to get noticed online and to beat out the competition.

If you want a reputable marketing specialist who has great experience and expertise to help you with every aspect of your marketing tasks so that your website or company stands out from the rest, pick up the phone right now and call adarmygroup for a consultation with marketing expert Paul Cookson.

5 More Reasons to Hire a Marketing Expert

So, you’ve made it through your first series of challenges as a business owner. All of the planning, preparation, study and sweat equity you’ve put into your money making venture has taken you this far, but what will the future hold? Will you and your staff have the answers to the obstacles and challenges to come? Navigating the tumultuous sea of owning and operating business can be daunting, but just as a ship doesn’t leave port without proper navigational tools, your business won’t be ready for the next step without a marketing consultant to illuminate the path.

Here’s the top five reasons your business needs a marketing consultant on your team:

  1. Expert Knowledge
    Face it, no matter how many years of industry experience or the business skills you and your staff has, a professional marketing consultant is going to know things you don’t. A marketing consultant has worked with multiple clients in the same sector for a long time, giving them insight that you don’t have. A marketing consultant’s job is to understand every aspect of their market and sector, inside and out.
  2. Best Practices
    Marketing consultants understand what a successful business looks like.
    You’ll be able work with someone first hand who has seen the problems most businesses in your field run into. This translates to knowing what the best practices are to avoid the common pitfalls and positions your company for optimal success.
  3. Cost-efficient
    A marketing consultant is only going to be around when you need them to be. It isn’t like hiring a new employee– you only pay for the services rendered and there’s no training involved. In the end, the cost to you for a marketing consultant versus hiring a new employee is going to be significantly less.
  4. Connections To Other Industries
    Do you need an advertising agency, web design done or video production? In addition to all of the relationships a marketing consultant acquires over the years, they also develop relationships with the industries you’re going to need help from.A marketing consultant will be able to step into your problem, recognize the resources you need and plug you in to the appropriate channels.
  5. Peace of Mind
    If your company is like most others in this economy, you and your staff are overworked and stressed. Knowing that your company has access to such a wealth of knowledge and experience through a marketing consultant can help you breathe a bit easier and focus on other areas that need your attention.

For someone who’s serious about their business reaching the next level and surviving the rocky waters of business, hiring a marketing consultant is a no-brainer. You’re saving valuable time and money on a service all businesses desperately need and your staff will be in better spirits as well, knowing they have an expert on the team with the sole task of keeping your business afloat and running efficiently. So, give marketing expert Paul Cookson a call today and catapult your business to success.

AdArmyGroup.ca is Smart Marketing Help

Both small and large businesses face many marketing challenges today. With so many distractions competing for people’s narrow attention spans, it can be hard to make the right people hear the message. There is also a lot of competition for their pocketbooks. To break through the background noise and encourage customers to seek out their store and services, businesses should consider hiring a Toronto marketing consultant such as AdArmyGroup.ca. They will tailor the message, assist in the delivery, and help meet sales goals through more effective marketing.


Call in a Toronto Marketing Consultant

Calling in a marketing consultant is a smart decision because the right message can make a tremendous difference. Paul Cookson is the CEO of AdArmyGroup.com and he has a lot of experience in website design and search engine optimization. AdArmyGroup.com is based in Toronto but it has clients around the globe, including hockey legends, sports franchises, and other big name figures who trust him to make, shape, and spread their message. A business’ leadership team has many demands on their time and concentration. These distractions can impact the quality of the message they want their customers to know. However, after hiring AdArmyGroup.com they will have a designated marketing consultant to help them decide exactly what they wish their customers to know, and how best to say it.

Once the message has been crafted, it is time to deliver it. Here, Cookson and AdArmyGroup.com’s vast experience in web design and search engine optimization will be invaluable to the businesses they advise. As an online marketing consultant, they have the internet background and experience needed to spread the message across the internet effectively. The right customers are out there, the trick is to have them notice the company and go there pocketbooks and all. This is a task many business leaders simply do not have the time to undertake on their own. That is why they turn to marketing consultants, and AdArmyGroup.com is a trusted, successful agency with a proven track record in getting that message delivered to the right people.


Get the right message to your customer base

The right message and the right delivery can come together to directly benefit a company’s bottom line. After the recession, many people have become very careful in how they are spending their money. They want to know that they will be getting the best deal. Meeting sales goals in this environment can be difficult. The right marketing strategy can counteract those pressures and help any company earn the money they need. When the message and the delivery are not delivering the financial results a company desires, it is time to hire a marketing consultant of AdArmyGroup.com’s caliber and track record to turn things around.

AdArmyGroup.ca is a Toronto marketing consultant with a strong online presence and skill set, as well as a proven record of success. They can help any business, small or large, develop the right message, send it to the right people, and help a business earn more money. Marketing expert Paul Cookson understands this, and is ready to help.