Why Your Business Needs A Marketing Consultant?

Grabbing the attention and interest of buying consumers is the one way to assure the success and the growth of any business or product. Making the consumers pay attention to your product and company can be difficult, which is why a marketing consultant in Toronto is an ideal investment in the health and longevity of your business.

An advertising agency will have the experience and the people to formulate strategies that will optimize the business presence through online marketing and search engine optimization. A marketing consultant in Toronto will have the innate knowledge to create and implement marketing strategies. This includes unique and original web designs and video production.


Detailed Marketing Plan

A marketing consultant will create a detailed marketing plan for the company. This individual will also determine and develop a marketing message that will appeal to the people of Toronto. The marketing consultant will also identify the right mix of strategies, like video production and SEO items for the web that will get the message out on your company.


Ad agency in Scarborough

adarmygroup.ca is an advertising agency that gets results. Each ad agency has people like Marketing expert Paul Cookson that are simply waiting for their break to make a name for themselves. The professional marketing consultant will monitor results of their work and alter them as needed in order to get the best possible outcome for their clients in Toronto.


Well Rounded advice

Although, what a marketing expert like Paul Cookson would tell a business seeking to hire a marketing consultant in Toronto and the surrounding areas is that the person one hires needs to have an innate knowledge of more than just marketing. The marketing realm is important, but the really qualified and talented marketing consultant will also be well equipped to deal with areas like business, communications and psychology These field will help the individual execute and implement marketing strategies more wholistically and more effectively.


Know the Market

Knowing the consumer base in Toronto is half the battle. One must be able to identify what the consumers are looking for and what they want to hear before any marketing plan will be effective and garner the results that the company desires. The talented consultant will be able to identify the strategies necessary for optimal results and profit gain.

The business world can prove to be a demanding and stressful place. Why stretch the talents and abilities of present employees to attempt to market products and services when there are many qualified marketing consultants in the Toronto area? This just makes no sense and can actually cause a business to fold and maybe even close from the pressure.

Time management and people skills are two of the most important facets of running a business. Using a marketing consultant that can implicate unique and innovative web designs, SEO content and video productions makes good money and business sense. Online marketing will saturate the consumer base and reach out to prospective clients that can help propel a business to their next level of operations. Consultants have the knowledge and the experience to do that for your company.

AdArmyGroup.ca is Smart Marketing Help

Both small and large businesses face many marketing challenges today. With so many distractions competing for people’s narrow attention spans, it can be hard to make the right people hear the message. There is also a lot of competition for their pocketbooks. To break through the background noise and encourage customers to seek out their store and services, businesses should consider hiring a Toronto marketing consultant such as AdArmyGroup.ca. They will tailor the message, assist in the delivery, and help meet sales goals through more effective marketing.


Call in a Toronto Marketing Consultant

Calling in a marketing consultant is a smart decision because the right message can make a tremendous difference. Paul Cookson is the CEO of AdArmyGroup.com and he has a lot of experience in website design and search engine optimization. AdArmyGroup.com is based in Toronto but it has clients around the globe, including hockey legends, sports franchises, and other big name figures who trust him to make, shape, and spread their message. A business’ leadership team has many demands on their time and concentration. These distractions can impact the quality of the message they want their customers to know. However, after hiring AdArmyGroup.com they will have a designated marketing consultant to help them decide exactly what they wish their customers to know, and how best to say it.

Once the message has been crafted, it is time to deliver it. Here, Cookson and AdArmyGroup.com’s vast experience in web design and search engine optimization will be invaluable to the businesses they advise. As an online marketing consultant, they have the internet background and experience needed to spread the message across the internet effectively. The right customers are out there, the trick is to have them notice the company and go there pocketbooks and all. This is a task many business leaders simply do not have the time to undertake on their own. That is why they turn to marketing consultants, and AdArmyGroup.com is a trusted, successful agency with a proven track record in getting that message delivered to the right people.


Get the right message to your customer base

The right message and the right delivery can come together to directly benefit a company’s bottom line. After the recession, many people have become very careful in how they are spending their money. They want to know that they will be getting the best deal. Meeting sales goals in this environment can be difficult. The right marketing strategy can counteract those pressures and help any company earn the money they need. When the message and the delivery are not delivering the financial results a company desires, it is time to hire a marketing consultant of AdArmyGroup.com’s caliber and track record to turn things around.

AdArmyGroup.ca is a Toronto marketing consultant with a strong online presence and skill set, as well as a proven record of success. They can help any business, small or large, develop the right message, send it to the right people, and help a business earn more money. Marketing expert Paul Cookson understands this, and is ready to help.

5 Reasons to Hire a Marketing Expert

Business owners, small or large, have various goals they want their perspective company to reach. Some are focused on increasing market share or their niche markets, while others are just trying to maintain footing in this brutal economy. One commonality everyone has is their desire to grow, adapt, and sustain their business in the ever changing business environment.

Whether you are a small or large business – hiring a marketing consultant should never be at the bottom of your list in efforts to produce the results you are looking for in your bottom line. Below are five reasons hiring a marketing consultant can help you achieve your organizations goals.

  1. Fresh Perspective
    Though your employees should be the first place to look when it comes to gathering new ideas and perspectives at the office, having an outside perspective will permit solid return on investments. Being wired with a different creative genes, marketing and advertising agencies are full of market wisdom and creative thinking energies that will bring company executives back outside the box to a whole new world of thinking and ideas in areas such as product innovation, market analysis, web analytics (such as search engine optimization and social networking), branding, and product positioning.
  2.  Knowledge is Power
    As a marketing consultant, Ad Army Group understands that knowledge is power in the marketing and advertising industry. The pace of change in marketing is extremely rapid, which is why implementing different solutions in web-based applications, print media, and video applications is vital to the success of Ad Army Group. For business owners, keeping up with the pace of change can be a tiresome challenge and by hiring a marketing consultant, you can tap into different avenues of communication while focusing on your business operations. 
  3. Focus
    A good marketing and advertising agency understands the value of focus – they thrive on it! Branding is a form of focus that capitalizes on such things as your logo, taglines, slogans, or maybe even a mascot! Marketing consultants are experts at creating a supporting campaign that adjust, tweaks, and utilizes these branding metrics to promote the success of a business.
  4. An Expert in Campaigning
    Is your company seasonal? Perhaps you own a small retail outlet – are you preparing an incredible marketing campaign for the upcoming Christmas rush by plotting and planning your online marketing through social media? Are you preparing your coupon advertising for local print media? Have you launched your new e-commerce website that will give a fresh new look for the upcoming holiday festivities? If not, you’re not alone. Marketing professionals have a unique ability to see the future desired result and develop effective campaigns that will improve the rate of return for every aspect of customer communication.

    Timing is critical in a campaign as well. Implementing a campaign at the wrong time can prove costly in the bank account, but it can also mean you experienced a missed opportunity in the future. Marketing consultants do their research for the most effective planning of a campaign – giving you not only the best solution for the campaign situation, but also the best time for growth based on seasonal and product cycle circumstances.

  5. Time
    Time and company resources need to function properly for effective leadership and productivity. Being bogged down with deadlines, financials, and customer satisfaction takes time and company assets to maintain. Trusting a marketing consultant to permit a higher rate of return in your upcoming marketing campaign could be that extra boost you need – all while keeping at what your company does best.

Paul Cookson and his team of Toronto marketing professionals will demonstrate that you can have an army working in your corner to drive your profitability. Knowing the key elements to effective marketing will permit Ad Army Group to make your next marketing campaign a success.

Why It’s Smart for Companies to Call on a Marketing Consultant?

When it comes to promoting a business, advertising is essential to the success of the business. If the business is not widely known, it can be difficult to establish a clientele. Simply put, if your business isn’t promoting itself, it makes it harder for a consumer to make the choice to buy your product. Word of mouth and advertising are ways to make a product known to the public. If a business owner needs help in advertising to get his/her product out in the market, choosing professionals for assistance will lead to the success of the company. Using an advertising agency is a route many businesses opt to use to get their product out to the public. An advertising agency can use newspapers, magazines or other forms of the media to accomplish this.

Consulting a Toronto marketing expert is a good example. A company should consider using an ad agency to promote its business. A marketing expert to consider is in Toronto. In Toronto, this marketing expert has 20 years of experience. This consultant is marketing expert Paul Cookson in Toronto, Canada. He assists many companies in establishing their businesses in places like Toronto. Marketing expert Paul Cookson is the CEO of adarmygroup.com in Toronto, Canada. To find out more about this expert go to paulcookson.com.


Get Advise from Someone That Knows Marketing?

The use of a marketing expert from an ad agency can help put a business in direct competition with others. Marketing experts create campaigns with their advertising agency to promote the client’s business. An ad, web design or a television spot needs to wow the shopper. The ad agency needs to prove why the product they are promoting is worth a consumer’s time and money. Marketing expert Paul Cookson and his ad agency can create an advertising campaign that will be better than the competition. Many shoppers make the decision to buy a product from the ads an ad agency produces. So making the right advertising choice is essential to promoting a business.


Various Advertisements Have Pros & Cons. Experts Know the Difference.

Advertisements come from broadcast television, radio, print, and web designs on the Internet. These platforms are pivotal places an advertising agency aims for to attract business. A marketing expert like Paul Cookson even advertises online with a creative web design to bring in more clients. An advertising agency not only assists companies in better marketing for their business, it also uses the same strategies to bring in more clientele for its own productivity. Like any merchandise or service, an ad agency must also try to prove to the public why it should be the company to improve its business. For marketing expert Paul Cookson, his web design gives a potential buyer an idea of what his company can do for their business. Companies in this age of technology generally choose to market their business through the Internet. This is a constructive viewpoint for advertisers since more people opt to shop online. Let Ad Army Group help bring your business new life.



In this modern age of every recent cell phone customer having a video camera directly attached to that same device that they normally call and talk to their loved ones with, it is easy for people to assume that they are suddenly videographers now. But regardless of the easy access to basic camcorder equipment in Toronto, video production is not just the capturing of moving images. Having high quality professional video production in Toronto from Ad Army Group will benefit your business by providing the true definition of video production: the fluent arrangement of specific visual and audio components to express an overall cohesive message.


Ad Army Group

The full potential of Toronto video production in particular is just as diverse as the world class city itself. Video production in Toronto has not only an obvious colorful and multi-cultural entertainment value, but also an essential social marketing component as well when it comes from an ad agency. Ad Army Group is a high class advertising agency, and Toronto video production firm with a distinctive focus on business-related corporate and marketing videos. Images and information are interlocked in order to present a polished construction of potent promotion that will cut through typical communication and leave a lasting impression. When it comes to video production from Toronto, Ontario in Canada, Ad Army Group is the ideal in-house advertising agency multi-media marketing expert solution.


Founder Paul Cookson

Ad Army Group, and its web division Ace Web Design, are led by founder Paul Cookson, a Toronto marketing expert with over 20 years of experience. Before building up Ad Army Group into a successful Toronto video production ad agency, Paul Cookson established his wealth of experience as a marvelous marketing consultant for many other advertising agency organizations. Starting with The Small Business Advertising Company, Paul Cookson worked at this advertising agency towards the expansion of branches in not just Canada but also the United States. As a marketing expert, Cookson was soon offered a General Manager position with the Addiction Recovery Centre, and not only built the company from the ground up, but also helped to transform it into the multi-million dollar premier addiction centre in Ontario that it became.


Marketing Expert Paul Cookson

Before making his huge strides in Toronto video production, Paul Cookson also proved his expertise as a marketing consultant by coming onboard with MJF & Associates, which would become a Senior Vice President of Sales & Marketing job for Cookson. During Cookson’s successful marketing expert tenure, MJF & Associates grew from a modest $2 million a year in sales, to an unprecedented $42 million in sales. This maverick marketing consultant didn’t stop there. Cookson eventually made the move to build his own company that would benefit from his marketing consultant experience. This led to the formation of Advantage Sales Group Canada Inc in 2005.


Advantage Sales Group Canada Inc

The objective of Cookson’s organization being to develop products and provide sales for manufacturers, distributors and retailers, handling everything from trademarks and development to importation and sourcing production. Paul Cookson’s Advantage Sales Group Canada Inc has grown to be a dynamic parent company to its marketing consultant extensions that include the Ad Army Group advertising agency and the Ace Web Design website design studio. All of this marketing expert work has led to Paul Cookson continuing to expand as an above average marketing consultant that has developed a strong ability to customize marketing plans and ad agency initiatives for startup companies that struggle to emerge. Ad Army Group has also assisted internationally known businesses looking to expand with video production in Toronto, Ontario. Getting an initial marketing consultation from a marketing expert of Paul Cookson’s caliber is an enlightening experience that will ensure that Toronto video production is just the beginning step towards anyone’s journey towards greater success.


Respected Clients

For video production, Toronto professionals, business owners, educators, entertainers, corporations, athletes and manufacturers have all benefited from the precise and success-driven marketing expert advice and brand-building expertise of Ad Army Group. Just a fraction of the client list that Ad Army Group has accumulated is proof alone that it is a premier Toronto video production ad agency. Ad Army Group’s stellar display of marketing video production in Toronto includes distinguished clientele such as: CVS Drugs, HGTV host Vanessa Roman, Toyota, Toshiba Business Systems, Canadian Tire, RE/MAX, Eric Lindro’s, NHL professional hockey players Zenon Konopka, Ryan O’Reilly and Hockey Hall of Fame inductee Darryl Sittler. When it comes to having the experienced marketing consultant advantage of Paul Cookson and professional broadcast quality video production, Toronto business owners can benefit from Ad Army Group’s added bonus of having an internal Ace Web Design website firm available to broaden the scope and range of their marketing campaign.


Ace Web Design Youtube Channel

Toronto video production customers can browse through the extensive collection of client videos that were created by Ad Army Group and the Ace Web Design division to get a feel for the dynamic range of various industries that Ad Army Group has provided with marketing consultant solutions. The Ace Web Design Youtube channel is the perfect destination to observe the extensive video production Toronto clients have enjoyed receiving.

The famous Toronto supermodel, entrepreneur, actress and author Monika Schnarre from Scarborough, Ontario had her Scarborough Walk of Fame career celebration documented with video production in Toronto by the marketing expert team at Ad Army Group ad agency and Ace Web Design. Other Toronto video production beneficiaries of the powerful marketing consultant stamp of greatness that the well-respected ad agency Ad Army Group provides include: the Toronto Hockey Centre (THC), Dixon Hall Music School, DJ Severin, Dr. Nada Albatish Children’s Dentistry, Ironhead Clothing Company, Falon Farrugia make-up services, 2 Cats Night Club, West Rouge Community Association, Olympic runner Sarah Wells and Canadian Olympic athlete Mark Oldershaw.


Video Production Services

When it comes to video production, Toronto businesses can take full advantage of the plethora of overlapping marketing consultant advice, production tools, resources and marketing expert techniques that exist within the realm of Ad Army Group. Along with this marketing consultant knowledge comes the distinctive ability to cater to multiple industries and provide the appropriate format to convey business messages that Toronto video production clients deserve.


Toronto Web Video Production

When your looking for your videos to reach beyond the incredible city of Toronto and around the world without having to leave your busy office, you will need videos designed for the Internet. You will be able to receive customized web videos specifically for your website to enhance your brand’s distinction. Communicating with current customers, as well as procuring new clients, requires visual communication that speaks to their needs and your company’s key abilities.


Event Video Production

Special Toronto events require quality video production that goes beyond cell phone video cameras and bystander camcorders. If you are involved in a Toronto trade show, sporting event, company grand opening, red carpet affairs, speaking engagements or memorable parties, Ad Army Group is your ideal collaborator. Leave the technical aspects to the professionals at Ad Army Group, such as industry standard video cameras, lighting equipment and microphones. Focus on putting on the greatest event you possibly can, and Ad Army Group will focus on delivering the best audio and video quality that you require.


TV Commercials Video Production Toronto

Toronto businesses have a lot of healthy competition, whether it is the restaurant industry or independently owned retail stores. Therefore, in order to create a brand that can truly stand out and has the marketing strength to emerge victorious, an Ad Army Group TV commercial is the ideal visual advertising effort. Television commercials offer business clients the opportunity to relate to their customer demographic on a more casual level, showcasing the elements of their products and services that an audience can identify with. Ad Army Group understands the expansive TV playing field and how television brand recognition can bring a company’s sales into the major leagues.


Product Demo Video Production

If you are looking for videos that offer an entertaining demonstration of your company’s products or services, without putting your audience to sleep with boredom, Ad Army Group can produce product demo videos to get customers excited. Product demonstration videos are a fantastic way of launching products and simplifying their complexities to a person’s basic needs in order to increase sales. Kick your brand into high gear with some sensational video production from Ad Army Group to bring your next trade show presentation or product launch to life.


Corporate Video Production

With the extensive marketing expertise, brand development and promotional experience that exists within Ad Army Group and Ace Web Design, your business will be able to receive corporate videos that properly explain your organization’s vital information. Let Ad Army Group’s corporate videos articulate your mission statement and add sizzle to your brand identity with urgent engaging craftsmanship.


For Toronto video production with an international eye on sales and advertising, contact Ad Army Group by dialing the toll free number: 1-888-586-2860.

A History of the Marketing Consultant in Toronto

Ever since the first cavemen (or women) created fire, they couldn’t wait to tell everyone else about it. “Thor, Og, over here! Look at this!” It’s human nature to want to spread the word. Pretty soon, Og and Thor probably figured out that one of the cave people was especially talented at disseminating the good news, and the first marketing consultant was discovered!

Communicating enthusiasm over a new creation or discovery is what an ad agency does and what a professional marketing consultant is all about. While word of mouth was, and remains, one of the most immediate and expedient methods of communication, today’s marketing consultant, like CEO and marketing expert Paul Cookson of Ad Army Group, has a toolkit full of innovative and creative solutions. The process of how marketing efforts moved from grunts and cave walls to the Internet and smart phones is an interesting journey.


Word of Mouth Marketing

While we’ll probably never know the identity of that first marketing consultant, we do know word-of-mouth marketing was expanded to carving on cave walls. Long before grunts and gestures gave way to words, pictures were used to communicate ideas. Those prehistoric billboards were the world’s first advertisements. Eventually, cave walls made way for stone tablets, and marketing became portable. The prehistoric marketing consultant could stand up right and move around with his or her presentation.

As language developed, humans learned how to use words to share ideas and information. They discovered how plants could be used to create inks and paper. This plant paper, or papyrus, was used for centuries in ancient Egypt. In Europe, animal skins were used to form a different type of writing paper, parchment. With the humidity in the region, parchment held up to the elements better than papyrus. No doubt there was a savvy marketing consultant on the scene to promote the new and improved product: “Look! See how well parchment folds into a beautiful book you’ll enjoy in your castle library for centuries to come!”

Words, ink, paper – together they formed the foundation for the handbills and flyers still used today. It would be centuries before humans learned how to streamline production of the written word. Around 1450, Johannes Guttenberg invented the first movable type printing press, giving the world the capability of more rapidly reproducing information, and the marketing consultant yet another means to enthusiastically convey big ideas and discoveries to a wider audience.


Marketing Consultants Loved Print

The printing press opened the floodgates of print media. Mailers, flyers, posters, pamphlets, newspapers and magazines abounded. By the early to mid 18th century, the French magazine, La Presse, was publishing paid advertisements, and in the United States, Benjamin Franklin was publishing his Pennsylvania Gazette, a newspaper featuring all manner of advertisements from help wanted postings to lost and found notices. Around the globe, purveyors of goods and services recognized the benefits of reaching larger audiences via print publications and were willing to pay for the opportunity to do so.

A century or so later, businessman Volney Palmer capitalized on this opportunity by buying up print space in newspapers and then reselling that space to businesses wanting to advertise their goods and services to a greater audience of subscribers. An American with real estate and coal interests, Palmer is recognized as the father of the advertising agency. Not only did he serve as the first advertising agent and middleman between the advertiser and the publisher, he would advise advertisers and help them with their copy. Palmer was the first creative partner working with businesses through publishers, and the first to use the expression advertising agency.

The partnership between the creatives with grand ideas and the producers of goods and services was revolutionized by ad man Francis Ayre, who purchased Palmer’s agency. Another gifted marketing consultant, Ayre not only formalized the billing process, he is credited with adding both a copywriting and fine art department to the advertising agency. With client’s like Morton Salt and R. J. Reynold’s Tobacco, Ayre’s advertising agency developed legendary campaigns and slogans, like, “When it rains it pours” and “I’d walk a mile for a Camel.”

Once radio was introduced, businesses were able to advertise their products over the airwaves, buying seconds of airtime and sponsoring blocks of programming time. If the advertising agency is the marketing quiver, technology represents the arrows, and by the turn of the century, arrows of innovation were flying faster than ever before. In quick succession the world saw the introduction of radio broadcasting, commercial television, cable and satellite television, all advertising channels, and the Internet.

With each successive invention, businesses had the ability to reach greater audiences for their goods and services, while the marketing consultant and ad agency developed the means to reach them most effectively. Communicating effectively is exactly what the Toronto marketing consultant, Paul Cookson, does best. A professional marketing consultant not only has expertise in a variety of advertising methods, but the experience to know which methods and strategies will be most successful in targeting a specific market audience.

No doubt, it was easier for Og and Thor to spread the word about their neat new invention for keeping warm. They only had a couple of options at their disposal. They could grunt and point, or carve on a wall and hope other cave dwellers would see and understand their message. But what if they had an imaginative and experienced marketing consultant to work with? Think about it. A professional marketing consultant could have advised them where to carve their drawings for maximum effect. Then the team at the advertising agency would study foot traffic through the cave and recommend optimal placement. The marketing consultant might recommend organizing an event to demonstrate the new product and offer a plan for how to reach more cave dwellers at one time. Og and Thor might have been hugely successful much earlier with the help of an ad agency.

You Will Fail Without an Ad Strategy

In today’s marketplace a business without a marketing plan merely has a plan to fail. While prehistoric humans like Og and Thor had to go it alone without assistance from an advertising agency and professional marketing consultant, that doesn’t work so well in the 21st century. Today the sheer number of advertising options is daunting. What business can possibly keep up with the technological changes and advances hitting the marketplace with such colossal speed? And when a business tries to handle anything other than the business they’re in, that’s a recipe for failure.

Today’s competitive and complex arena requires expertise and a Toronto marketing consultant; marketing expert Paul Cookson. A marketing consultant with the advertising agency experience in all media with all kinds of companies, familiar with product, placement, branding, message, media, audience demographics, culture, and budget. A turnaround expert with a proven track record.

More than a century ago, Volney Palmer recognized he had the something special to fill the void between a business and the marketplace. He had the vision to see how a print medium, like newspapers, could be best used to deliver an advertiser’s message. Today’s marketing consultant takes that same concept and fills the void in ways Palmer could never have imagined, using radio, television, the Internet and social media to get products and services in front of the right audience with the right message at the right time. That is the ultimate service an advertising agency and a Toronto marketing consultant like marketing expert Paul Cookson can provide.

Volney Palmer, Francis Ayers and every marketing consultant that came after recognized the difference between producing goods and services and marketing them. Business owners need to focus their time, talent, and energies doing what they do best. They create the products the marketplace needs. Smart businesspeople leave the marketing of those products and services to the professionals like Toronto marketing consultant and marketing expert Paul Cookson.


Getting a Pro to Create an Ad Plan Is Key

A marketing consultant delivers coordinated, effective marketing. All in one place. All in one bill. When a business turns its advertising over to Toronto marketing consultant Paul Cookson, the resources of his entire team of specialists go to work. With his accomplished advertising agency, businesses are able to procure talent, expertise and experience in the fields of buying, psychology, research, art, writing, editing, and production.

Og and Thor discovered they could create fire by rubbing two sticks together. A marketing consultant could show them how to create fireworks — by persuading cave dwellers that fire is exactly what is needed to make cave life complete. When a business hires Toronto marketing consultant Paul Cookson, they know he’ll deliver their message and the magic. With marketing expert Paul Cookson, you get it all; the fire, the fireworks and the magic.


Would You Like to Make Sure Your Business Has Fireworks & Magic?

Call (416) 286-2860 today for a no-cost consultation with the Owner and CEO the Ad Army Group advertising agency, Toronto marketing expert Paul Cookson. Don’t miss the fireworks. Don’t miss the magic. Call today.

Taking the Right Attitude Toward Marketing

Often what makes a business successful with its marketing is the attitude and approach it takes. This approach is, in turn, linked to its perception of what marketing is. This sense of having the right attitude toward marketing is often what makes an individual a marketing expert rather than a novice at marketing.Small business marketing tips of a practical sort are often greatly enhanced by a full appreciation of these points concerning attitude and approach. The following are attitude-and-perception-based small business marketing tips that can really take a business’ advertising into high gear:


It’s About Communication

Any marketing expert will tell you that, fundamentally, marketing is about communication. A business simply needs to make people aware of its existence and the products and services that it offers. Marketing is no different, fundamentally, than simply seeing an individual and telling him or her about a business and the products and services it offers. Though this is a simple and fundamental point, it can be easy for marketing staff to lose sight of this. It is important to remember that the main purpose of marketing is simply communication of information to a target audience. It is not to force anybody to do anything, or to absolutely insure a sale. These will come of themselves if the communication is effective b y reaching the intended target audience. Small business marketing tips and strategies are effective to the degree that they help insure that a marketing message is powerfully communicated, understood, and accepted. A marketing expert never forgets this, and always keeps potential customers in communication without forcing matters.

As an example, if you sell medical software, it would be a waste of resources to advertise in the paper because most of the people reading a normal paper are not Doctors and would not have a use for medical software.



This point follows from the previous one, and is one that is also well known by any true marketing expert. In order for communication to be effective, it is best if it is friendly, exciting and engaging. Nobody is going to listen to someone who seems hostile, indifferent, or impatient. There is a new marketing trend called social selling that emphasizes this principle. This approach essentially calls for a marketer to make friends with potential customers. People are far more likely to buy from individuals who they consider their friends. Lists of small business marketing tips often include something about basic friendliness, and if they do not, they should. Friendliness is a key part of any marketing approach.


Call to Action Marketing

Call to action is creating an ad that gets people excited by offering a special incentive for one to buy. This could be offering a Hockey Jersey to people that switch to a different cell company or giving a gift card tied tied to a purchase. These get consumers excited and if done right can create a frenzy around your business.



The volume of marketing that is done is an important factor. Sometimes businesses do not accurately properly consider how much marketing they actually need to do. A marketing expert always factors this consideration into a strategy. This principle does not always assert that more is better. The volume of marketing a company undertakes takes involves a number of factors such as the marketing budget, the target customers, and the impression a business would like to create. It is important to strike a balance between these factors that suits each particular marketing situation.



Customers need to get a sense of value in the marketing messages they receive. The marketing itself may contain value in the form of information. A good example of this is a short informational article that presents useful information about a certain type of product or service, and then follows with a friendly sales offer. Another example is a promotional item that a customer receives free, such as a coffee mug, pen, or calendar imprinted with the company name and a marketing message. The customer receives a sense of value from the item and is thus motivated to buy further items or services. Any set of small business marketing tips should include something concerning this basic concept of value, and any marketing expert is aware of how important this concept is.



Finally, originality and ingenuity are important. There are literally thousands of ways to market products. A business should feel free to be creative in their marketing approaches. A business can try several different avenues – some that are tried and true, and others that are more experimental. Often a marketing expert has tried a great many advertising techniques, and thus has a sense of how broad the possibilities are. A business can get something of this same sense of mastery from simply varying the marketing media and techniques they use.

Consider these small business marketing tips on attitude and perception when designing a marketing strategy for your business, and you may find that the effectiveness of your marketing skyrockets!

The History of Marketing

Marketing is a series of technique and strategies used by a marketing expert to announce the price of an item or service to the public and influence the person to buy the item or service. The design, features and packaging of a product is also part of that process. It is the most popular way used to attract customers. Marketing is the process by which the public’s material wants are connected to their economical requests. A Toronto marketing expert can assist in rewarding requests by promoting the items or service. This helps to build a clientele. A Toronto marketing expert gives a step-by-step process of organizing ways to sell an item or service to the public and display the value. It is a technique used by a Toronto marketing expert. This is when the public’s buying behavior has been researched and studied. Therefore, using this information and putting certain procedures in action a marketing expert can guarantee a certain number of responses.

Marketing experts have many different types of procedures to use in order to assist companies in making big profits. A Toronto marketing expert is trained to make words on paper open up people’s wallets and give up their hard earned money. Sell the sizzle, not the steak is popular industry jargon. Marketing experts assist companies in selling their products and services. Marketing experts are a lot like doctors. You go to the doctor for an ailment. He will diagnosis the problem and gives you a prescription to cure the problem. The marketing expert has the same job. You are selling an item or service. The marketing expert studies the item or service. A Toronto marketing expert matches the item or service with people who need the item or service. These are the marketing expert’s skills needed to introduce your item or service to targeted people. Targeted people are people searching for the product or service being offered to solve their problem. This is where the magic of a marketing expert begins. The companies just sit back and collect the profit.


When Did It Start?

There is no documented proof of where marketing actually started. There is only “word of mouth” information on the origin of marketing. So, this is the “word of mouth” version of how marketing started. Marketing started in Germany with three tailors business on the same street. I will refer to the tailors as: tailor one, tailor two, and tailor three. Tailor one decided to put up a sign in front of his store. The sign said “The best tailor in Germany.”This sign increased his sales. Tailor two put up a sign and it said “I’m the best tailor in the world.” This sign increased his sales. So, tailor three put up a sign that said “the best tailor on this street.”This sign increased his sales. A marketing expert was created as the most successful sales force. The tailors were smart enough to separate themselves in their messages on the signs. The signs were the only change they made in their business. It didn’t matter if their sewing skills were good or bad. The skills remained the same. So, marketing grew out of competitors differentiating themselves from one another. The messages on the signs gave each tailor their own individual identity. A Toronto marketing expert knows how to individualize your message and make your stand out in a crowded world.


Ad Agency based in West Hill, Toronto

Marketing experts have many strategies that they perform for selling products and services. A Toronto marketing expert uses the most popular strategy. He uses ads. An ad agency is a place where people write ads for your products and services. The way they write is called copywriting. Copywriting requires good writing skills. You must know how to write compelling material to convince people to buy what you’re selling. An ad agency writes from one to 100 ads per day. They know where to place your ads to be seen by millions. Marketing expert agencies can guarantee a certain amount of sales. An ad agency should be a part of your business.

Advertising Agency

An advertising agency is an agency that will make plans for implementing your advertising. This agency will come up with new ideas to launch your item or service. A Toronto marketing expert will come up with different designs for your product. A marketing expert will advertise on the radio, television, newspaper, and internet. Advertising agencies can double your profit. Marketing Consultant Paul Cookson owns a good advertising agency ad army group marketing services. You can easily Google Paul Cookson to find out more information.


Toronto Video Production

Video’s play another big role for marketing experts. People don’t want to do a lot of reading. They prefer to watch a video or listen while they are doing something else. People are lazy. They want the easy way out. So, when a problem arises they can refer back to a video rather than read instructions on how to solve the problem. A Toronto marketing expert can take a short video and send it out to a million people in less than five minutes. When it comes to your business you will need a professional looking video. People don’t think homemade videos are professional and don’t take them seriously. Homemade videos will make your product or service look cheap. Videos also contain text and content to compel your customers to buy. A Toronto marketing expert can create a video to make the product look real. When people can see you and the product, the video is more believable. Marketing Consultant Paul Cookson creates great videos. Visit Paul Cookson’s website and look at some samples.



Now, the latest marketing technique is the Podcast. They are audio files that can be downloaded to your computer, cell phone, or iPod. You can find any title, anytime, about any subject. Podcasts are updated automatically. Podcasts are reaching millions of people every day. It’s like having a mini computer. Type in your title and download anything. Updates are given daily with all new information on the same subject. All marketing experts are using this technique. Marketing Consultant Paul Cookson produces podcasts.


Why Companies Should Hire Marketing Experts?

The number one reason why business should hire marketing experts: They don’t know how to market. Every big company employs marketing experts to increase their profits. This is a no-brainer. If you can’t stop the toilet from running, you call the plumber. If a storm knocks the electrical box off the house, you call the electrician. Therefore, if you are selling something call a marketing expert. The lists below are some more reasons you should hire a marketing expert

  • Toronto brands your product or service
  • Toronto will research and analyze your product or service
  • Toronto integrates your product and services into other industries

Toronto will chart and track your sells

  • Toronto can assist in increasing your profits when they are decreasing
  • Toronto will communicate with you weekly on the progress of your sells
  • Toronto will put a plan together to meet your requests
  • Toronto will get results

So, if you are selling a product or service call the , Marketing Consultant Paul Cookson.


Why companies  Fail?

Business fails because people don’t seek advice from experts. You are not the first person to open up a business. If you get a marketing expert, then you won’t have to make the same mistakes they made. Whatever you are selling, you need a marketing expert. The expert will do the planning to keep you from failing. Listed below are some more reasons why business FAIL:

  • No goals
  • No business plan
  • No experience
  • No research done
  • Bad location
  • No experience with hiring
  • No list building experience

Experts study human behavior. They know how to react to people’s emotions. People buy on emotions. Words change how people feel. Experts know what words to use to inspire a person’s feelings. A marketing expert can influence people’s actions. The action is to buy. An advertising agency can assist you in branding yourself and extending your product or service to different segments in the industry. A expert uses an advertising agency, websites, videos, podcasts, and an ad agency. Contact an ad agency to begin branding yourself. Marketing Consultant Paul Cookson offers these services. Call a expert and visit: www.adarmygroup.com for a consultation. Expert Paul Cookson can be reached at 416-286-2860.

A Great Ad Agency Employs Marketing Experts

A good ad agency employs marketing experts, and the services that they provide can definitely do much towards increasing the impact and profitability of a company. Marketing techniques can make or break a business in terms of financial success. A proper marketing plan can introduce the right people to the right product at the right time. Effective marketing can lead to an expanded customer base, a larger professional network, and great increases in profit revenues overall. Poor marketing strategies can waste time and money, as well as make your product appear less desirable even if the product would greatly benefit the lives of your potential customers.


Get a Strategy!

A well thought out marketing strategy that has been proven to work through trial and experience is perhaps the greatest step you can take towards building a successful business. The quickest and surest way to ensure that your business will start out on the right track is to consult a marketing expert at a reputable ad agency. Such individuals will have the knowledge and experience necessary to help you draft long and short term goals designed to guide the growth of your company.

Paul Cookson, the CEO marketing expert behind Toronto’s premier ad agency the Ad Army Group, is available for a quote and consultation now. Call him today and take the reins of your professional destiny. Become a proactive business entity and instead of being thrown back and forth by the whims of life, start to actively plan out a platform that will ensure you have the greatest amount of control over what will happen to your business throughout its existence.


Get Help to Ensure You Have a Great Strategy

There are a lot of new businesses that come into being every year, many of them will not experience a long professional existence. However, it is not necessary for you to accept failure as an inevitable fate. The businesses that will survive to prosper and expand all share a common factor relative to their individual levels of success. That secret is working with a marketing expert from an established and respected ad agency.

That kind of marketing expert is more than well qualified to help you research all that you will need to know in order to ensure the success of your business. Their experience will assist you by helping you to avoid making unnecessary errors as you move into an area of life that may be completely new to you. Paul Cookson has created an ad agency through which he makes contact with a marketing expert possible and easy to access for everyone.

Mr. Paul Cookson can and should be contacted immediately by calling 416-286-2860. Mr. Cookson is a marketing expert who uses his years of experience and education in the field of marketing to really promote your products or services effectively.

More information about Mr. Cookson and his ad agency is available at www.paulcookson.com, or at www.adarmygroup.com.

Why It Is a Great Idea to Hire AdArmyGroup.com

These days business is moving at close to warp speed. The marketing landscape is in an uneasy state of flux. Last month’s technology is already in the junk yard. The economy is on automatic roller-coaster until who knows when. And in this furious cauldron of modernization, innovation and, frenetic globalization, businesses have to learn to swim or drop like a stone.

Look around you, and you can smell mayhem and disaster in the roiling business waters. Large, established companies have gone under overnight. And a good many multinationals are flopping around like beached barracuda. But those businesses with astute business leaders have partnered up with smart marketing, advertising and communication agencies to help lead them safely through the mayhem.


Ad Army Group Who?

Now you might or might not have heard of Ad Army Group. To the uninitiated it is a highly disciplined, organized, and skilled platoon that functions with military precision and efficiency in areas of marketing, advertising and communication.

Those who’ve had the foresight to hire us will easily testify to the advantages of working with us. They’ll tell you that before we start an assignment or project we get to know the people and the company inside out. That we thoroughly understand the product or service we’ve been hired to market. They’ll tell you of the many times we bug them to get information they might not think important or relevant. They’ll gladly talk of the friendly coffee chats they’ve had with our people. Finally, you’ll learn from them how we’ve taken them over a hump they thought they couldn’t climb using great ideas and innovative techniques.


What Can We Do for You?

With over 20 years in the business we can take you heights you might not have dreamed of. Share with us your problems, issues, and worries and we’ll get back to you with marketing and advertising strategies designed specifically for your brand or service that will carry your brand not just for a few month or a year but well into the future.

And we do this by using a fully integrated communication system that includes the traditional media (if applicable) as well as the internet, videos and the highly popular and effective social media. Which is specifically why we set up two companies- Ad Army Group and Ace Design Group.  These two entities always work in tandem to create value for your product while reducing costs.


We’ve Helped Toshiba, Loblaws and Canadian Tire.

As well as RE/MAX, Soup it Up and a host of elite hockey icons and models. Our experience also extends to companies in the fields of entertainment, charity and athletics. But it isn’t limited to only them.

As experts in the field of advertising and communication persuasion is our motto. And we employ this adroitly using the latest tools at our disposal. Interactive websites (which by the way was pioneered by us) give customers the joy of breezing around a website with many options to choose from. As a result conversion rates at our clients’ site are seriously high.

As you can see, we are a task force dedicated to rescue missions, conquering new heights, and cutting new pathways in the fields of advertising, marketing and communication. All you have to do is pick up the phone and call Paul Cookson at 416-286-2860.

That’s one call you’ll never regret you made.