What do the greatest marketing geniuses of the world have in common? They’re all known for bucking the trend. In today’s marketplace, a cut and paste method of advertising a business no longer results in the boom of the 60s or 70s. Consumers are more knowledgeable and cynical of the ad world in general and are aware of the ways advertisers use media to tell them what to do.
For any large, medium or small business to break through the glitz, they must take a more DIY way to getting noticed. The rise of guerilla marketing as illustrated by Jay Conrad Levinson testifies to the severe drawback of tradition media buying methods of generating attention.
We’ve done it for our marketing consultant business and the amount of publicity our clients have received from guerilla marketing strategies we designed for them created phenomenal results that’ve lasted until this very day.