Back in the olden days, you could place an ad in the local paper, spring for a Yellow Pages listing in bold type and rely on word of mouth to make your small business thrive and grow. Your competition was another small business across town or in a town a few miles away. Now, the local paper has thinned down to a few sentimental sheets of outdated information, and the Yellow Pages is a recyclable paperweight. Thanks to the Internet, your competition now numbers in the thousands, if not millions, from all over the planet. Big companies can afford to tackle the new world of online marketing in house or pay a fortune to have someone else do it. Small companies can’t afford to stand up, much less stand out, in such a dynamic and daunting environment. That’s where a marketing consultant comes in—someone like Toronto marketing consultant, Paul Cookson.
Ad agency in West Hill
Paul Cookson is the founder of ADARMYGROUP, a full-service advertising agency. Though it’s considered a boutique ad agency, there is nothing petite about it. Serving national and international clients large and small, ADARMYGROUP provides everything from product photography to video production to web design. And they do so with style, wit and, most important of all, a personal touch. As the agency’s marketing expert (and a former programmer/system designer for the Internet), Paul Cookson is uniquely qualified to guide you through the geek-speak and acronyms that make the Internet such an intimidating hurdle for the small business owner.
Search Engine Optimization services based in West Hill
One of those acronyms is SEO. It stands for Search Engine Optimization which, predictably, makes no more sense than the acronym. But it is essential that today’s marketing consultant not only knows what SEO is, but understands how to exploit it to your advantage. For all the high-tech bells and whistles, for all the smart phones and tablets (and soon-to be eyeglasses) your customers use to interact, inform and amuse themselves, all those devices are really doing is counting and calculating really fast. Moving higher up and faster into the Internet food chain, search engines such as Google use massive amounts of calculating power to find you and figure out how important you are. Who you are equals how many times a self-identifying word or phrase called a “keyword” appears on your website. How important you are equals how many links there are to your site. That’s an oversimplified explanation of how a search engine yielding bazillions of results chooses which company to put on Page One and which company to put on Page One Thousand and One. Marketing consultant, Paul Cookson, understands how a search engine arrives at those choices and even better, knows how to optimize that search to get your company moving up the road to Page One. With a knowledgeable, innovative marketing consultant like Paul Cookson as your guide, you’ll no longer think of the Internet as a barrier, but as a springboard that will give your small company big-company visibility on the World Wide Web