Here are 10 small business marketing tips that will keep you in business, ahead of the game, and on top in your market.
Small Business Marketing Tips For Successful Small Businesses
1. Know Your Audience
Who are you trying to reach, sell to, profit from, with your business? Start broad and get more specific. Narrow it down any way you can; by sex, age, location, etc. This gives you your target demographic.
2. Market To Your Audience
Where does your demo eat, live, work? If you sell pants to 18-26 year old single women, you don’t want to advertise in a children’s magazine or on a park bench outside a nursing home. A marketing expert can help you pinpoint what media are right for your message.
3. Market Effectively
Not every message was made for television, radio or print. Use a marketing expert at a boutique ad agency GTA to help you determine where your message needs to be and at what cost.
4. Hire A Boutique Ad Agency
Marketing is a strategic undertaking. If you would rather spend your time running your business rather than trafficking your advertising, you need to hire someone to market for you. A boutique ad agency GTA will meet all your marketing needs.
5. Have A Marketing Plan
Create a marketing plan or have your boutique ad agency GTA or marketing expert do it for you. Start with your goals. Your marketing plan is how you are going to meet those goals.
6. Stick To Your Plan
Now that you have a marketing plan you need to implement it and stick to it. Just because an advertising sales person from the television station wants to sell you discounted time doesn’t mean your message is right for television. If television isn’t right for your plan, it doesn’t matter what it costs.
7. Don’t Try To Do It All Yourself
Hire help; employees, an accountant, a boutique ad agency GTA, a marketing expert, etc. Get yourself the help you need to be successful.
Buying air time for a television commercial? Ask about comp time, what happens when your spot doesn’t air? Make sure you get that time back! Bought an inside cover print ad? Does that come with a smaller ad somewhere else in the same publication or a sister one? Bought space on two outdoor sites, can you get one month’s rental free? Negotiate! Do it yourself or have your boutique ad agency GTA do it for you.
9. Use Your Marketing Expert
If you’ve hired a marketing expert, use them! Have a question about anything marketing related, give them a call. Get a call about a discounted advertising space that fits your marketing plan? Refer them to your marketing expert. Marketing plans are fluid and evolving, utilize your expert to hone that plan to meet your business needs.
10. Enjoy Your Successful Business
Follow these small business tips and you’ll soon be writing your own as a successful small business owner.