10 Marketing Tips You Must Follow

Here are 10 small business marketing tips that will keep you in business, ahead of the game, and on top in your market.

Small Business Marketing Tips For Successful Small Businesses

1. Know Your Audience

Who are you trying to reach, sell to, profit from, with your business? Start broad and get more specific. Narrow it down any way you can; by sex, age, location, etc. This gives you your target demographic.

2. Market To Your Audience

Where does your demo eat, live, work? If you sell pants to 18-26 year old single women, you don’t want to advertise in a children’s magazine or on a park bench outside a nursing home. A marketing expert can help you pinpoint what media are right for your message.

3. Market Effectively

Not every message was made for television, radio or print. Use a marketing expert at a boutique ad agency GTA to help you determine where your message needs to be and at what cost.

4. Hire A Boutique Ad Agency

Marketing is a strategic undertaking. If you would rather spend your time running your business rather than trafficking your advertising, you need to hire someone to market for you. A boutique ad agency GTA will meet all your marketing needs.

5. Have A Marketing Plan

Create a marketing plan or have your boutique ad agency GTA or marketing expert do it for you. Start with your goals. Your marketing plan is how you are going to meet those goals.

6. Stick To Your Plan

Now that you have a marketing plan you need to implement it and stick to it. Just because an advertising sales person from the television station wants to sell you discounted time doesn’t mean your message is right for television. If television isn’t right for your plan, it doesn’t matter what it costs.

7. Don’t Try To Do It All Yourself

Hire help; employees, an accountant, a boutique ad agency GTA, a marketing expert, etc. Get yourself the help you need to be successful.

8. Negotiate

Buying air time for a television commercial? Ask about comp time, what happens when your spot doesn’t air? Make sure you get that time back! Bought an inside cover print ad? Does that come with a smaller ad somewhere else in the same publication or a sister one? Bought space on two outdoor sites, can you get one month’s rental free? Negotiate! Do it yourself or have your boutique ad agency GTA do it for you.

9. Use Your Marketing Expert

If you’ve hired a marketing expert, use them! Have a question about anything marketing related, give them a call. Get a call about a discounted advertising space that fits your marketing plan? Refer them to your marketing expert. Marketing plans are fluid and evolving, utilize your expert to hone that plan to meet your business needs.

10. Enjoy Your Successful Business

Follow these small business tips and you’ll soon be writing your own as a successful small business owner.

Marketing Tips That Help You Prosper

Small Business Marketing Tips – Developing a Boutique ad Agency GTA Marketing Strategy

Every boutique ad agency GTA business – whether big or small – needs this strategy at some point. How to reach your customers? There are so many ways to reach new and existing customers, and you need to choose those means that are effective ones. If you are new to the business, you can even purchase a mailing list from your marketing expert and keep adding new clients to the list. The most desirable clients of your boutique ad agency GTA business want to see something attractive about your venture, so to put your best sellers out, you can use any of the following small business marketing tips – telemarketing, direct mailing, publicity through newspapers, internet and special events. Clients who are serious about keeping a relationship with your company tend to respond to high-end publications and special events.


Small Business Marketing Tips – Surviving in the Recession 

The next question that comes to the mind of a marketing expert might be: How can you even afford to keep the business open when there is a recession? Even when there was a severe depression in the US economy – about 6 percent drop in the gross national product – 94 percent of the businesses survived and continued to grow. This is because, people need things from food, clothing to shelter and vacations all the time. There have always been a time when basic needs and military requirements were crucial to exist and stimulate the economy. A marketing expert will tell that, the main challenge here is to figure our where your business fits in and market your products and services accordingly. Recession can be advantageous, where you can learn about small business marketing tips and things that are in demand and products that have growing markets. This is especially true for small and independent businesses that can capitalize on trends after consulting a marketing expert.



Small Business Marketing Tips – Using the Phenomenon of Online Marketing 

Online marketing is something that is fascinating. Marketing and selling products and services online is an art unto itself. Many people use internet for more than just collecting information. They even commit a lot of time browsing through products and purchasing them, so selling online cuts overhead dramatically for the sellers. Some of the keys to have a successful boutique ad agency GTA business online is to carry unique merchandise and be able to handle the transaction without hassles. Above all, you must be able to correctly represent what you have to offer and reach the customers like a marketing expert through some means of communication. The key is to target a specific audience interested in those products and drive traffic to your site though optimizing search queries. You need to know your customers and those customers need to know that you are interested in serving them for the long-haul.


Small Business Marketing Tips – Conclusion

Finally, remember that from the day you start your boutique ad agency GTA business, thinking marketing as a separate entity is a must. Make decisions like a marketing expert on the based on what is in the best interest of your venture. This can make the boutique ad agency GTA business likely to survive and succeed. And when the point comes to give a upliftment, you will have a track record of the success that will add value to your business.

Why hire a marketing expert?

It’s a question that business owners, particularly small business owners, ask anytime the topic of marketing comes up. Why would I need to hire a marketing expert? Can’t I do it myself? Can I get my money back out of marketing? Well, let’s take these questions one at a time. Along the way, we might discover a few small business marketing tips.

Yes, you can do this on your own. There is a science and art to marketing that you can learn to do. The real question to ask is: Did you get into business to become a marketing expert or an ad agency? Unless you are in the marketing industry, then you probably didn’t. Small business marketing is all about placing information well and consistently.

Warning – small business marketing tips: Choose a marketing expert that you can speak with. There are thousands of companies that will do marketing for you over the Internet. That might work out fine, but what happens if something goes wrong? In some cases, its best to work with someone who is in your own country and that you can speak in person with if you have questions or problems.

How should you handle your marketing expert or ad agency? It’s very difficult to track precisely what you get from any given advertisement, unless you use online marketing and count per click. This is the age-old problem with marketing: how to ensure that you can find your Return on Investment.

So, one of these small business marketing tips that you won’t hear very often from a marketing expert: Make sure your contract with your ad agency includes systems for measuring performance that are iron-clad. It might be an increase in traffic or a certain number of clicks per month, but what ever it is, it needs to be part of your agreement.

Here another one of my small business marketing tips: Once you have an agreement, let your expert do their job without constant interference from you. Once you have given them instructions and you know how you are going to measure their performance, let them do their job. You don’t stand over the cable guy while he’s working telling him what to do. Why would you look over the shoulder of a marketing expert or ad agency that you chose to do a great job?

So… back to the original question: Why hire a marketing expert? What about an ad agency?

No reason… unless you want to do it all by yourself, …unless you want spend your time learning to do your own marketing, …unless you want to find the connections and outlets for your marketing. How’s that for scary small business marketing tips.

Yeah, probably not. So what should you do?

Call AdArmyGroup and get a free consultation with me. As the CEO of AdArmyGroup, I want us to be your ad agency. Get an honest, realistic assessment of your marketing needs and I explain “Why hire a marketing expert?” Also, keep reading www.adarmygroup.com for more small business marketing tips.

Why Many Great Business Ideas Fail?

Why Many Great Business Ideas Fail? 

Almost every day, someone comes up with a remarkable business idea. They have the drive, resources such as a few small business marketing tips they noted and maybe even contacts. Yet, the one person they forgot to include on their team is a good marketing expert that has ad agency experience.

While there are many great small business marketing tips to be found both offline and online, this is only the tip of the iceberg. One reason is that many of those wonderful articles were not written by a marketing expert. Of those many people that consider themselves aspiring entrepreneurs, only a small percentage know the real value of using an ad agency with a strong reputation for delivering results.

Those same people may also be able to tell the difference between an expense and an investment. Taking time to find the right ad agency cannot be emphasized enough. Where many novice business owners go wrong is by assuming they can be their own marketing expert. While they may be able to take on duties direct mailing, managing social media accounts and canvassing with no problem, the art of good promotion cannot be learned in a weekend.


Find a Marketing Expert in West Hill?

In the virtual world, anyone can get information like small business marketing tips for free, but this should not be considered a substitute for an ad agency. Though many small business tips found online are helpful, they are not meant for every business. A marketing expert can immediately locate the right tools and methods that will help to target the right audience.

When going out to get customers, making the perfect shot is better than the number of shots made. This is where some new business owners get confused and why a market expert is necessary. The issue with small business marketing tips is that they are not meant for every business. Trying each one can be a waste of energy, money and time for the business owner.

A person with ad agency experience knows how to find the right demographic and utilizes the right tools to reach out to them immediately. Timing is especially important when it comes to finding the right customers. It takes time to create a strategy that they will comprehend best and it takes time to create a number of campaigns that will consistently hold their attention.

This is the other common problem in business but may not necessarily be the fault of the owner. There are only so many hours in a day that a person can learn effective marketing techniques and use them the way an ad agency would. While small business marketing tips are great and should be noted, using these in combination with the services of marketing expert will bring greater rewards.

There are many people who run successful businesses and one way they stay ahead is by choosing great team players. The false sense of pride or penny-pinching methods can only hurt a business when a marketing expert along with small business marketing tips are not used.

3 Ways to Make Direct Mail Work for Your Small Businesses in the Digital Age

Many business owners question the effectiveness of direct mail in the digital age. Despite the increase in the number of people going online to find information, research products, and shop, direct mail can still result in a high return on investment. Here are some small business marketing tips that can help you if you’re planning on launching a direct mail campaign.

1. Direct Mail Works With The Right Demographic

The first of the small business marketing tips is to get your mail out to the right list. The key to direct mail success it to rent a list that consists of targeted prospects. It’s recommended that you find a list broker with a lot of experience to help you in this process. A list broker can supply you with lists that may be right for your offer. You should also be given data about each of the lists such as the demographic and how the list was compiled.

2. Direct Mail Needs To Be Exciting!

The second tip is probably one of the most overlooked small business marketing tips when it comes to direct mail. You have to make sure that people open your mail. Mail that looks like your everyday junk mail will get thrown away even before it gets opened. You want to make sure that you design a package that will create curiosity and get opened by recipients.

3. Get The Attention of Old Clients

The third tip is to leverage your own list. Build a list out of your old customers or integrate your online customers into your direct mail campaign. It is always cheaper to market to your own list rather than rent one out. People are also more likely to buy from you if they’ve bought from you before. Marketing expert Paul Cookson has found it fairly common for business owners to underutilize their own database of customers.

These are just some of the many small business marketing tips you can find by Boutique Ad Agency GTA, Ad Army Group. You’ll find a large number of helpful content including regular podcasts to help business owners understand marketing. Marketing expert Paul Cookson is the host and covers many different topics from newspaper advertising, radio advertising, Internet marketing, and more.

If you’re looking for help with your direct mail campaign, you should consider working with Ad Army Group. Our boutique ad agency GTA is also lead by marketing expert Paul Cookson. We can help you design and create a direct mail campaign that’s right for your business. We’ll take care of every aspect of the campaign from designing the package, creating the salesletter, to choosing the right rental lists.

You can get details about our boutique ad agency GTA by visiting our site www.adarmygroup.com. There are many examples of projects we have successfully completed on our site. We’ve worked in all kinds of markets, served all kinds of business owners, and have experience with all many different marketing channels. To get a consultation with marketing expert Paul Cookson, you can contact us at xxx-xxx-xxxx.

If you want to learn about Paul Cookson, you can go visit www.paulcookson.com for more information.

Small Business Marketing Tips

Small businesses in today’s economic climate must focus on marketing as much as bigger businesses do. In fact, smaller companies may need to spend more time up front on a marketing plan to target prospective customers and increase revenues. Since most small businesses are busy enough without figuring out marketing strategies, they may want to consult a marketing expert for advice and assistance.

An advertising marketing expert, especially one affiliated with an ad agency, has the education and experience to guide a small business promotional plan. Ad agency professionals have plentiful experience developing small business marketing tips and can often tailor successful methods to a particular need. A successful ad agency understands the need for small business marketing tips to precisely zoom in on a new untapped market or to update a marketing approach to an existing group of customers. The marketing expert will be knowledgeable about the current market for certain products and services, and will be able to advise a business owner about the strategies that are most likely to reap results.

Small business marketing tips take into consideration a number of factors. What is the target market? How can the product or services be most effectively represented? How can prospective customers develop interest in or a need for the company’s products? The average ad agency deals with these questions all the time, tapping its arsenal of resources that have been proven successful. A marketing expert takes the pulse of the current economy and gets a feel for the best ways to introduce, or in some cases, reintroduce, a company to its target market base. The ad agency may work with the business owner to create a complete ad campaign package, or perhaps focus on a few advertising venues that seem like a good fit.

Other small business marketing tips that a marketing expert might recommend include developing rapport with the local business community by joining civic organizations and giving talks or presentations about the company’s specialty area. Trade shows, county fairs, and business conferences are other venues to be considered. A marketing expert can help to promote events like these through radio, newspaper, and digital media, including social networking. The ad agency may launch a series of ads aimed at the community as a wide net to announce upcoming speaking engagements or displays.

Advertising experts have used and evaluated small business marketing tips in a variety of ways. They can help your company adopt those that are most likely to work for your branding efforts. Don’t invest your time reinventing the marketing wheel. Consider turning to an advertising professional for information about the best small business marketing tips to build your customer base and boost sales. Marketing is one of the most important investments a small business can make to increase customer awareness and revenues.

Marketing tips when starting a business

When you decide to launch a business, whether big or small, you’d be surprised how many small business marketing tips there are to remember to help your business venture be successful. Working with a marketing expert at an adverting agency Toronto will help you turn your business plan into a reality by setting a foundation for a successful marketing and promoting campaign that will spread the word about your new business or product out to the world and help you reach your goals.

When you partner up with a marketing expert at an adverting agency Toronto, they’re going to ask what your goals are for the business. These goals should include who your target market is, as it’s one of the fundamentals that helps pave the way for what you should be doing. Your target market is the audience you want your business or product to appeal to. It could be a specific age group, gender, demographic, geographic location or so much more. Without a target market, you don’t have a concrete plan of what you want to do or who you want to tell to. A marketing expert with an adverting agency Toronto can help you with small business marketing tips and give you advice on how to reach out to that specific audience once you’ve decided who that audience is.

One of the most universal small business marketing tips you’ll hear of is to have a strong online presence. Our lives are dominated by digital devices these days and platforms like Facebook, Twitter and Google+. It’s almost expected for every business to have a Facebook page or website giving general information and asking questions they think their target market may have. When someone is browsing the web, looking for a specific product or service, they want to see websites and pages answering their basic questions like where the business is located, what their hours are, what products or services they offer and what the price range is for those. Using phone books and calling businesses is outdated – your target market wants to search online and find what they need. Working with a marketing expert at an adverting agency Toronto can help you set up a successful web presence.

Attending trade show is another one of the most popular small business marketing tips, as it gives you a chance to meet with prospective or existing clients face-to-face and have a more personal interaction with them. Some prospective clients will find this more compelling and become a client of yours. If you’re interested in a trade show, your marketing expert with an adverting agency Toronto can help you get started, as there is a lot to remember – from how to design your display to what kind of promotional products you could offer those who visit your booth or space. It’s also important to set up a list to get down the contact information of prospective clients so you can follow up with them. Following up within a few days is one of the most important small business marketing tips of trade shows, as you want to be fresh in their minds when you follow-up. You also want the follow-up to be customized and genuine, from calling them by their name to including specific things you remember from your conversation at the trade show in the message.

There are several small business marketing tips to remember when starting a business, but starting a campaign to reach out to your target market, creating an online presence and attending trade shows to meet people are a good way to get your foot in the door and start getting the word out about your business. If you’re interested in jump-starting your new business’ promotional campaign, visit with a marketing expert at an adverting agency Toronto today.

3 Reasons That Make Calling a Marketing Expert is a Smart Idea

There are a number of things that can go wrong when it comes to your business. Profits could fall short of expectations, you may not be getting as many new customers as you’d like or maybe you just want to ensure that you’re able to build up better customers that are loyal to your products.

Whatever the case, a marketing expert can help you accomplish your goals by providing small business marketing tips. You can find an expert that’s efficient, affordable and objective. So convince yourself to call a marketing expert from the ad agency GTA for some small business marketing tips.


Reason #1: Objectivity

Marketing that originates from people already inside of your business usually has a certain bias to it. Certain marketing strategies may become favored because of what your marketing person believes that your company can afford or based on what would be easiest for your company.

A marketing consultant doesn’t know your business, at least not initially. He can use this to determine what strategy would produce the best overall marketing results for your business and give you accurate small business marketing tips. All of this happens without any in-house employees having to change their own advice for fear that it may be unpopular among their peers or even his boss.


Reason #2: Experience

You may have a team that has some experience with advertising your business. They may have even been successful. The difference between your team and a marketing expert in ad agency GTA is that the latter has helped hundreds of businesses succeed. In a way, he has more experience than even advertising staff for very large companies.

Simply put, an expert consultant know the strategies that will work for a business like yours. He’s experienced enough to know what a small business needs, what a large business has to do and to tailor strategies that work for your business. He can then give you small business marketing tips for success.

All of this results in more customers, more opportunities for business and more profit for your company. This is the result experts like Paul Cookson from the ad agency GTA look for.


Reason #3: Tricks of the Trade

As with any professional field, there are small things you eventually learn to make things more successful, efficient and faster. Marketing is no different in this regard, which is what a marketing consultant from the ad agency GTA is a smart person to call when you want something done as efficiently as possible in the least amount of time. That’s why small business marketing tips from the ad agency GTA tend to succeed.

Things like knowing the expected performance from marketing campaigns, the best colors to use in a pay-per-click advertisement vertical and knowing whether a graphic will be successful are all things that a marketing expert can do. You save time, money, effort and a number of things because he knows what works and what doesn’t. He knows the best small business marketing tips to get things done, which is something vital to your business’s success.


Don’t Waste Your Business’s Efforts: Call to See What Expert Marketing Advice You Can Get Today

It’s easy to waste your business’s efforts by discovering what a marketing expert already knows. You’ll save time and money simply by picking up the phone and calling to see what a marketing expert can do for your business.

Time is money, and money is vital to the success of your business. Contact marketing expert Paul Cookson of adarmygroup.com ad agency GTA to find out how you can make your company stronger, more competitive and how it can acquire more customers through his expert advice.