Podcasting is Taking Off!

More and more smart marketers are realizing the potential of Podcasting as a marketing tool. If done properly, it can create a viral storm of activity/exposure around your product or service.

A podcast is basically a mini radio show done, in most cases at a radio station or similar facility that is then uploaded onto YouTube or similar media distribution website, linked to Twitter and available on iTunes. Often, they include humour and unscripted chatter between multiple hosts.