Design Inspiration

Having a fresh spin on your work sometimes doesn’t come naturally, whether it’s the classic creative block, doing the same things again and again or just plain burnout.

If you’re experiencing any of these symptoms, it’s time for a change of pace or scenery. Give yourself a breath or two and step outside for a bit; enjoy the trees and the sunshine.

Go back and read through some of your old Design or Marketing annuals and take in some of the amazing work that others have produced over the years. Sometimes seeing what your peers have done can provide you with the energy to create something even better.

Here is a list of some of the inspirations our designers and marketing consultants take in we need a bit of inspiration:

1. Go back to the great masters: Designers El Lissitzky, Seymour Chwast, Zuzana Licko, Stefan Sagmeister, Storm Thorgerson.

2. Read a book on something you’d like to learn or learn more about.

3. Go for a walk.

4. Take a Vacation!

Save Your Work While You’re Ahead

Any marketing consultant, graphic designer or computer savvy person will tell you that losing work is one of the most frustrating things in the industry. It’s a nightmare scenario for everyone to have to go through. It costs companies time and money to recreate or recover the lost documents and some clients aren’t sympathetic to our plight.

What most of our designers have learned is that frequent backups and saving often can mean less headaches when something does eventually go wrong. If you have a backup plan, then all you need to do is reach into one of those folders and know that you’ve saved yourself lots of man hours in not having to reproduce your work. Although you may need to spend a bit of time touching it back up again from that last save, it helps that you don’t have to start from scratch.

Rules to live by when designing and creating your websites (or for anything at all!):

1. Save often!

2. Save multiple copies or versions for every major change you make.

3. Backup to an external harddrive or offsite server (an online drive)

4. Backup your work on a monthly basis

Make a Statement with Your Web Design

Marketing is all about getting the attention of your customer. If you’re a new business owner, getting your name out their is a priority and absolutely critical to the success of your business. If no one knows who you are, where you are, or what you can provide to people, how can your business be successful?

First, get a website. A website gives you the power to reach a wide range of people quickly and efficiently. A good website can communicate the value that your company provides to your customers clearly and with the right impact to be memorable.

Always be sure that your web designer or marketing consultant can help your company deliver your message. More often than not, websites focus on layouts and gadgets without the substance or the style to grab attention. A marketable website consists of a strong call to action that beckons the customer to do something, whether it is a special discount or free newsletter. A well designed website will gain the customer’s attention with colours, photography and typography that stands out.

A business needs to harness design in their marketing strategy to stand out from the competition, and in this day and age of over-saturation, it is important to be visually different.

Poster Design

A great marketing strategy is to give your business a boost in visibility by creating unique and captivating design work that is accessible to the general public.

Poster design is an incredible way for you to create awareness for your business. Since the early years of the industrial revolution, posters and ephemeral marketing pieces were used extensively to promote emerging products that businesses wanted to sell. They used colourful and stimulating imagery that enticed passerbys to look at the poster.

Many early marketing experts at that time used floral prints and exuberant typography, called the Art Nouveau period. Stylistically, it was a departure from the more representational type of paintings of posters featuring normal people in normal settings. By standing out from the older masters, the early Art Nouveau designers were able to give viewers a new way of looking at the world and the products they were selling.

Our marketing consultant professionals take what we’ve learned from history and apply it with forward-thinking web and social media to give you the edge in business.

Designing Packaging for the Mass Market

Marketing a brand to the mass market is a difficult process that requires time, effort and know-how to properly target and execute the project to success.

Designing a package that fits within these main parameters:

  1. Your brand strategy
  2. Your target market
  3. Visibility amongst your competitors – The Store Shelf is where your packaging will do all the talking. Is it a prime target of your target demographic? Can they even see your package? When designing a retail package, always ask yourself whether or not the customer can SEE your product amongst the 100s of other products on the same shelf. Shelf Presence is a key ingredient to attracting customers to your product; do something that no one else is doing or generate attention using shape, color or shelf position.

Networking Gives You the Upper Hand in Marketing

Not getting enough leads? Is your door not knocking as much as you want it to? Maybe your marketing and advertising isn’t take into account how effective networking with other people is.

Networking is a prime strategy for any business that is just starting up and need to quickly develop a customer base. Why not ask your friends, family and acquaintances to try your product or offer them your services as a means to generate a following and a solid base of people who can give you great referrals.

Another way to market yourself is to go to networking conventions or events where the main activity is networking itself! Go out there and hand your business card to as many people as you want and be known. An added benefit to this is that you can help others generate business as well so you’ll always be a reliable and familiar face to that particular business owner; you never know if he/she may need services/products like yours.

Our marketing consultant professionals try to leverage the wealth of connections we have as well as any networks that our customers have built to create guerilla marketing solutions that don’t break the bank. Give us a call at 1-888-586-2860 and we’ll give you a 15-minute no obligation marketing consultation.

Cutting out an Image in Photoshop

Cutting out an image allows you to put that image onto any background you choose. Photoshop has a tool called the Path Tool which allows you to create an outline around an object you want to cut out. The resulting outline is called the Clipping Path.

Here is what our marketing consultant and web designers recommend to perform a successful clipping path around an object:

  1. Import your chosen image.
  2. Select the Path Tool (the one that looks like the tip of a fountain pen)
  3. Start at a point anywhere along the contour of the object you want to trace around. We recommend setting it at an area that comes to an angle so that you won’t have to fidget with the curve of the final anchor point.

Magento and Its Benefits

Magento is a powerful e-commerce store content management system platform for small to large businesses. It’s power comes from the ability to manipulate how you want to display the products with a seamless categorizing and sorting component that takes it beyond open source carts like ZenCart or OSCommerce. The support community is one of the most active and helpful and gives its users a wide variety of extensions and plugins that enhance the abilities of the already fully-featured standalone product.

Magento is one of the most popular e-commerce solutions, with brands like North Face and Lenovo trusting its functionality and service.

The marketing consultants at our ad agency ADARMYGROUP.COM recommends Magento as a high-end website solution for any type of business that requires an online store.