Hiring models Tips by a Toronto Marketing Consultant

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Above are some incredible shots of models that I hired to create an exciting and polished image for the outdoor lifestyle company called Muskoka  Equipment Company.  These ladies are stunning, did an incredible job and the whole experience was quite economical but yielded dramatic results. Depending what type of business you have, In most case you will benefit from hiring a male or female  model to enhance the look of your advertising, website and other marketing materials. Using models can really take your marketing to the next level and can differentiate you from your competitors.

If you have a low marketing budget and can’t afford expensive high priced models or you have a big budget but you’d rather spend it on media, a great way to find models and photographers is to create an account on istudio.com which is a model/photographer website. Once you have an account, you can post modelling  job offers on the site and/or do a search for models in your geographic area and send models messages in regards to what you’re looking for, your budget etc.

We found all the above incredible models this way and we’re actually able to have the ladies use photographers of their choice and bundle the modelling and photography into one cost to us. A professional image for your business is critical to its success, it’s sales and ultimately its profits.

Paul Cookson

Marketing  Consultant

 

 

5 Tips to Naming your company like a PRO MARKETING CONSULTANT!

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5 Tips to Naming your company like a PRO !

TIP# 1 – Do not use acronyms. You put your company at a disadvantage when you do. It makes it harder for the consumer to understand what you do and what makes you unique. If consumers don’t understand, you lose them.

If you called your company “AMSU Shoes” because you have a daughter named Amy and a daughter named Sue, so you took the “AM” from AMY and the “SU” from Sue then merged them to create a business name. It’s a sweet gesture, but, this is not a good naming strategy.

Better to try and include a benefit to the consumer in the name or a unique selling point. Like “BETTER SHOE SOURCE” or “AMAZING SHOE SHOP”

TIP# 2 – If your business lends itself to directory advertising and/or you have a business that does trade shows. Try and name your company with an “A” if possible because you will be at the front of the directory for your category. This gives you an Advantage.

TIP# 3 – Try and make your name very clear as to what you do. The clearer and more concise, the better. Your target audience is being bombarded with messages and yours has to cut through the clutter.

TIP# 4 – Include a Tag line in your name to make even clearer as to what you do and what sets you apart from your competition. If you sell shoes at a huge discount, your tag line might be “Great Deals, Everyday”

TIP # 5 – Review the competition as part of the naming process. Say you had a burger restaurant and you thought the main competition weakness was that they fry their burgers but you BBQ yours. Maybe your name should attack the competition where they are weak. A name like “THE BBQ STATION” might work with a tag line “Grilled burgers, cause they taste better”

Written by Paul Cookson, Small Business Marketing Consultant

If you have any questions or comments or you’d like us to answer a WEB DESIGN or MARKETING question, Give Paul Cookson a call at 1.888.586.2860 or e-mail us at askanace@acewebdesign.ca

Ad Army Group – Small Business Marketing Consultant and Advertising Professionals

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Advertising and marketing is the bread and butter of any successful business. Ad Army Group realizes that once a business starts running, a marketing plan must be close at hand to pounce on any opportunity to reach new customers.

Founder, Creative Director and Small Business Marketing Consultant Paul Cookson has specialized in turning businesses around, helping companies find their footing and leveraging their strengths to maximize their profitability. With decades of retail and consumer marketing experience, and dealing with multinational corporations on a daily basis, Paul has helped businesses find their niche audience and deliver results.