5 Reasons Your Business May Fail

There are scores of articles on the web about marketing tips and how business owners can employ marketing strategies that will help their businesses to thrive. However, as much as it’s important to remember what to do when it comes to marketing, it’s equally important to be mindful of what not to do. Here are five marketing mistakes that will cause your business to fail.

5) Your Focus Isn’t Specific – A great marketing strategy is specific. It’s pinpointed and tailored to specifically suit your demographic. This can run the gamut from creating promotional materials that really appeal to your target demo to creating an online marketing strategy that is location-specific. If you fail to be specific in your marketing strategy, your tactics will have all been for naught. A marketing consultant can help you narrow your strategy to appeal to your specific demographic.

4) Your Strategy is Generic – Too many businesses think that to succeed in their online marketing efforts, all they need to do is just toss up a Facebook and a Twitter page and call it good. This couldn’t be further from the truth. For an effective marketing strategy, it’s crucial that you and your marketing consultant create a strategy that is unique and far from generic.

3) You Don’t Interact With Your Customers – Marketing is a more unique industry than standard advertising because it promotes customer interaction. Toronto-area businesses need to take advantage of the wonderful opportunities that a great marketing strategy can afford them to really interact with their customers. Even if it’s as simple as responding to Tweets, customer interaction is truly worthwhile. Your Toronto marketing consultant can help you figure out the best strategy for customer interaction.

2) You Spam and Make False Promises – Spamming customers’ e-mail inboxes or social media pages is just the worst way to try to drive new money to your business. Not only is it incredibly ineffective, but it leaves customers with a sour taste in their mouths concerning your business. While it is useful to reach out to customers, you need to ensure that you never cross the line and enter “spammer” territory. A marketing consultant will help you to identify that line and reach out to customers without being obnoxious. Similarly, it’s key to never make false promises in any of your marketing or promotional materials. If customers find out that your claims are untrue, it can be the kiss of death for your business.

1) Your Strategy is Unprofessional – If you really want a successful marketing strategy, you need the aid of a professional marketing consultant. While many try to do it on their own, there is no substitute for a marketing professional who knows what they’re doing and how to help your business thrive.

Toronto marketing consultant Paul Cookson wants to help your business to thrive and to avoid all of the mistakes above. Contact AdArmyGroup today to discuss how we can create a marketing strategy that will ensure success for you and your business.

Four Ways A Marketing Consultant Can Help You

In this contemporary era, more and more Toronto business owners are recognizing the fact that marketing can play an integral role in helping them attain the continual growth and expansion they want. If you have been thinking about hiring a Toronto marketing consultant, you should understand that they can offer you a plethora of services that will help your business become successful. Here are four:

1. SEO (Search Engine Optimization)

One of the most effective services that a Toronto marketing consultant can offer you is the ability to use SEO strategies in a way that helps your website earn great visibility in the search engine results pages of major domains like Google and Bing. Marketing consultants accomplish this goal through the implementation of a plethora of SEO strategies. Some of them include the creation of great content, backlinking, internal linking, external linking, and keyword analysis. When you consult with a marketing consultant in your local Toronto area, they will devise a strategic plan that incorporates use of SEO tactics that will help your website gain prominent placement in the search engine results pages.

2. SMO (Social Media Optimization)

In addition to implementing great SEO strategies, marketing consultants will employ great SMO techniques to help their clients attain the success they want. As many social media marketing experts know, channels such as Twitter and Facebook have become excellent mediums through which businesses can advertise the goods and services they offer. Your Toronto marketing consultant can incorporate a plethora of strategies to help you have success on these platforms. For example, the consultant might systematically tweet links to your product pages via Twitter or hold free contests with promotional prizes on Facebook.

3. Online Reputation Management

In addition to employing helpful SMO strategies, your marketing consultant will help your business become successful through the use of online reputation management practices. These days, disgruntled customers can leave negative reviews about services and products they didn’t like. And in many cases, they can publicize information about businesses that are flawed and damaging to their reputations. In recognizing this reality, great marketing consultants work with their clients to devise strategies that help their businesses maintain a positive image in the public eye.

4. Branding Strategies

As many marketing experts know, branding is one of the most important aspects of a marketing campaign. Although defined broadly, branding is basically a creative process that involves coming up with unique images and names for products that will stick in the consumer’s mind. The efficacy of branding results from the fact that it helps business owners create a unique, differentiated market presence that can subtly influence consumers to purchase products and services by cultivating a sense of familiarity with them. To facilitate this process, your Toronto marketing consultant will devise a great branding strategy that can include things like distributing promotional products that feature the icon, motto, or wording associated with your business.


If you are thinking about hiring a marketing consultant to help your business experience the growth and expansion you want, you should know that doing so can be very beneficial. When you’re ready to get started, pick up the phone and call adarmygroup for a consultation with marketing expert Paul Cookson. To help your business shine, Cookson will implement excellent web design and video production strategies that help your goods and services gain the visibility you want. Don’t delay-let’s get started today. Pick up the phone and call us at 416-286-2860.