Marketing is and has always been about one thing: finding creative ways to promote products and services to consumers. A marketing consultant has the important job of creating marketing campaigns that speak directly to a businesses’ target audience, and a savvy marketing consultant can easily identify the method that will work best for a specific group of people. Depending on the client, consultants might use strategies that worked hundreds of years ago and are still effective today, or they might use new-age marketing methods that cater to a global audience. Understanding how marketing has evolved over the years and knowing which old-school methods still work today is essential for marketing success.
Word of Mouth is still important
Word-of-mouth marketing is the oldest, cheapest, and arguably the most effective form of marketing. Your marketing consultant and many marketing researchers will likely tell you that this unpaid form of promoting products and services is definitely here to stay. In fact, a Nielsen study conducted in 2013 found that more than 90 percent of individuals rely on the recommendations of friends and family members when it comes to purchasing a product or service. While many forms of marketing is also effective, your ultimate goal should always be to get people talking about your product or service.
Print marketing is another early form of advertising, and like word-of-mouth marketing, it is still around today and still effective. Newspaper advertising began in the early 1700s, and this marketing method is still used by business owners, although it is not as popular as it once was. If your Toronto marketing consultant recommends newspaper advertising, he’s likely trying to reach an older demographic or is promoting a product or service that responds well to this form of advertising. In the early 1900s, radio advertising began, and this form of advertising also still effective. Radio advertisements used to be quite cheap, but today, one radio ad can cost tens of thousands of dollars.
Telephone marketing, or telemarketing, also became popular in the early 1900s, and from the early 1900s until around the mid 1970s, this form of advertising was quite effective. Today, you’re unlikely to find a marketing consultant that would highly recommend this form of advertising, although businesses still use it. Television and billboard advertising became popular in the 1930s and both are still used today as well. Billboard advertising can cost thousands of dollars and only reaches a limited number of people. Television commercials have always been costly, but they can reach a much broader audience and bring in a lot of business. Magazine advertising and door-to-door sales were also popular throughout the 1900s and are still around, although neither is as effective as they once were.
Internet marketing is crucial to most companies today
The Internet created a fundamental shift within the marketing community and completely changed the marketing world for good. Before the 1990s, very few people had access to the Internet, and those who did rarely used it for commercial purposes. Today, many consumers go to the Internet first to check the price of items, read product reviews, engage with companies through live chat, and to purchase products. Sites like Google, Bing, Facebook, and Youtube allow businesses to advertise their products for fairly reasonable prices. It is essential for a Toronto marketing consult of today to be savvy to the world of Internet marketing in order to reach a broader audience. If you want to take your business to the next level by getting global Internet exposure, contact Ad Army Group Marketing Services for your web design, video production or marketing needs.