IF YES, FIND A KEY PLAYER THAT IS AN EXPERT IN SMALL BUSINESS MARKETING STRATEGIES!
Over the years, Paul Cookson, advertising expert, has been a key player in building tiny companies into major ones. One company, he took from 2 million a year in sales to 42 million in sales. Paul Cookson developed a tiny packaged goods and general merchandise importing and distributing company into a major player in the grocery industry. This was done by being hands on and by implementing small business marketing strategies that can be applied to any company and will produce powerful sales results. Some of the small business marketing strategies applied were as follows:
- Developed a new plan for the product mix
- Introduced plan to staff
- Removed staff that were not onside with the strategy
- Staff must be on board with change or it will not work
- Developed a Branding Platform
- Dropped weak products
- Changed pricing strategy
- Changed the TERM of SALE
- Introduced new products
- Developed pricing strategies that included volume incentives
- Spearheaded a Quebec expansion
- Spearheaded a US expansion
A PROFESSIONAL THAT HAS ACTUALLY BUILT A COMPANY WORTH MILLIONS
Someone can call themselves an advertising expert, but it doesn’t mean they are. It takes someone that has hands on experience in small business marketing strategies and that has applied them to the real world in order for them to be a true advertising expert. It is important to find a person like that if you want to take your company to the next level.
Paul Cookson is also the founder and CEO of Muskoka Equipment Company™. You will see Muskoka Equipment Company™ ski jackets, duffle bags, back packs and luggage in retailers like Canadian Tire all across Canada.
Paul Cookson conceived the brand name, trademarked it, designed all its products, sourced the products and created what is an exciting lifestyle brand that has been a big success.
The ideas that Paul Cookson used to create Muskoka Equipment Company™ can benefit your company as well. If you need small business marketing strategies, you need to contact Paul Cookson, who is an advertising expert at 1-888-586-2860 and ask him to share his small business marketing strategies with you.
THE BIG ADVERTISING AGENCY
Take a look in the yellow pages or Google “advertising agency”. You will see that there are countless ad agencies in the world that cater to big companies because big ad agencies go where the big money is. It is hard for the little guy to catch a break when they seek a advertising expert. When you read about awards that big ad agencies receive, it’s for work done on fortune 500 companies, not work done for a local business on the corner. Can you imagine them writing an ad for Sam’s Convenience Store?
Big companies usually means big budgets, big budgets mean big dollars and hey, we have to make a living and because of that, if you’re an advertising expert, big ad agencies are attractive.
FAILURE WITHOUT KNOWLEDGE
If you have a company and you don’t have proper small business marketing strategies, you will fail. The reason that so many companies fail is because they don’t understand advertising and the various strategy needed to go after consumers.